It's Guerilla Marketing Time! (OSB part2) by TDBrown

FIREFLY AND SERENITY GUERILLA MARKETING

It's Guerilla Marketing Time! (OSB part2)

POSTED BY: TDBROWN
UPDATED: Tuesday, July 24, 2007 13:43
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Sunday, July 15, 2007 5:25 AM

Note: This is a copy of my original post on serenitymovie.org

June was a great month. Lots of folks preordered the Serenity Collector's Edition, and/or passed the word about it's pending release in August. Can't Stop The Serenity was a huge success. exceeding their goal of $100,000 for Equality Now. Congratulations to all involved, from the Volunteers to those who attended, and even those who helped spread the word about it.

A lot of the projects that were planned for July have changed, because of the early success of the "awareness" of the Collector's Edition. Most large Retailers will indeed be carrying the BDCE, at least on the Internet. On the local level, it's still a good idea to go to your local retailers and find out if they're going to carry it. But the larger chains, for the most part, will have it.

Public Awareness is still lacking, and thats where Guerilla Marketing comes in.

The Banners and flyers for the BDCE can be printed out and left in strategic locations. Those can be found here: [url= http://www.serenitymovie.org/browncoats/forums/index.php?showtopic=155
32]http://www.serenitymovie.org/browncoats/fo...showtopic=15532]

Universal HD Channel has announced that Firefly will be shown as a weekly Series starting July 28th, and The Sci/Fi Channel will be showing a Firefly Marathon from 8am to 4pm on August 10th. Banners and flyers for Uni HD can be found here: [url= http://boards.nbcuni.com/universalHD/index.php?showtopic=148]http://bo
ards.nbcuni.com/universalHD/index.php?showtopic=148] , and some wonderful Banners for Sci/Fi's Marathon can be found here: [url= http://forums.scifi.com/index.php?showtopic=2278829]http://forums.scif
i.com/index.php?showtopic=2278829[/url] .

Please feel free to explore these sites when you go look at the Banners. A lot of nice people there, and they are excellent sites.

These Banners can be used on the Internet of course, but they also make great flyers and the Banners in particular make great Bookmarks. Bookstores (especially those that sell dvds), coffee houses and Libraries are all great places to leave these bookmarks.

A huge advance Thank You to all who will be doing this, and to those of you who are already working to help spread the word. You keep us Flying!

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Sunday, July 15, 2007 11:07 PM

TDBROWN

*bump* -Just want y'all to see this!

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Monday, July 16, 2007 12:26 PM

FOLLOWMAL

Thank you, TD.

Time for me to start thinking of all the ways I can gift the BDCE.

Time to hit my local stores and suggest that they carry it, time to make sure my letters and emails are in order.

Hera and I were talking the other day and we're so excited to hear the commentary and see what goodies are on this!

Time to set my DVR and make plans to watch the marathon on SciFi.

I wish I got the HD Channel, I'd love to see Firefly in HD!

I'm also going to make a committment to hit the new UNI board and check it out.
They seem really nice over there and a lot of my friends from here are already over there.

http://www.martinfirrell.com/supersecretthingy.html

( Banner courtesy of Beth'll )

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Tuesday, July 17, 2007 11:23 PM

TDBROWN

Thanks, FollowMal. That's the kind of proactive attitude we need. :)

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Wednesday, July 18, 2007 4:23 AM

FOLLOWMAL

You're welcome, TD.

I checked with my cable provider because I'm greedy ( what can I say? *shrugs*) and want to see the HD eps on UniHD and was able to put in a word for adding it to my cable lineup.

I also sat down last night and composed an email to send to my family and friends when it comes time for the release of the CE. I want them to be aware it's available and also what we as Browncoats have been busy doing this year.

So I am going to mention the screenings and the DVD's floating in space up there on the space station. I'm going to mention the Dragon Con march and the Browncoat Ball and Cruise. I'm going to encourage them to buy a copy of our wondrous movie and check it out for themselves.

I'm proud of this fandom, proud to be a part of it, and want others to have the chance to have the fun we have.

Besides I wanted to think of a way to have a real world impact on the sales and on other peoples lives...posting and talking about it here is preaching to the choir. Like your encouragement of guerilla marketing bookmarks - I was trying to think of ways that got the message to people who may not know a thing about Firefly or Serenity.

Anyone else got any ideas about how we can do that?

http://www.martinfirrell.com/supersecretthingy.html

( Banner courtesy of Beth'll )

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Wednesday, July 18, 2007 11:46 AM

SPACEGIRL32

I washed my car and place my new "shiny" sticker on my back window. Thanks Artcat

I am wearing all my cool T-Shirts I ordered from 11th.

I have my 2 loaner copies out to some new set of friends.

We are saving all of our Best Buy Reward Dollars & coupons to buy many copies of the CE for Christmas gifts.

Donating all our old copies of Serenity to Operation DVD.

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Wednesday, July 18, 2007 1:47 PM

LUNATIKAT

Dear TDBrown,
I've ordered the Serenity Collector's edition on principle, since I have no idea how it differs from the first DVD. I bet it's been discussed here though, and I missed it because I only check in every now and then. Would someone be able to tell me what else is on this edition? Likewise, I'd happily order a few more sets of the Firefly series if a new edition with more commentaries or other type goodies were to come out. Anybody know if that is planned?
Thanks muchly,

Lunatikat - you must be thiiiiiis tall to ride this ride

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Wednesday, July 18, 2007 2:28 PM

TDBROWN

Quote:
Originally posted by Lunatikat:
Dear TDBrown,
I've ordered the Serenity Collector's edition on principle, since I have no idea how it differs from the first DVD. I bet it's been discussed here though, and I missed it because I only check in every now and then. Would someone be able to tell me what else is on this edition? Likewise, I'd happily order a few more sets of the Firefly series if a new edition with more commentaries or other type goodies were to come out. Anybody know if that is planned?
Thanks muchly,

Lunatikat - you must be thiiiiiis tall to ride this ride

Thanx...

I don't have the link handy to the Uni site or the other various posts about it. But some of the shiny new things are...

New Artwork (No llamas)

Cast Commentary featuring Joss, Nathan, Ron, Adam and (Yay!) Summer.

Most of the extras that were on the Australian Special Edition (wish it included the collector's tin, but alas...)

The River Tam Sessions, and...

The Special that Sci/Fi Channel ran just before the film was released.

-Mind you, that's in addition to what's already on the original dvd. This will be a TWO dvd set.
**********************************************

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Monday, July 23, 2007 9:16 AM

FOLLOWMAL

It'll take many of us sharing this with many people to spread the word and extend our ranks outward... to folks who know nothing about Firefly/Serenity.
I'm excited by this opportunity to share the 'Verse with folks! Remember we want to share this in the off line world too! The bookmarks are a perfect way to do that.

http://www.martinfirrell.com/supersecretthingy.html

( Banner courtesy of Beth'll )

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Monday, July 23, 2007 1:14 PM

TDBROWN

Thanks, Followmal. Good points, as always

Folks, time is getting short....
The Uni HD showing of the episode Serenity parts 1&2 is less than 5 days away.

Sci/Fi's Firefly Marathon is in 16 days,

and The release of the BigDamnCollector'sEdition is 28 days away.

Let's get the word out, especially to the uninitiated!

Thanx for your help!

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Tuesday, July 24, 2007 1:05 PM

FOLLOWMAL

Adding this idea to the mix... I think it's brilliant!

http://www.fireflyfans.net/thread.asp?b=20&t=29758

http://www.martinfirrell.com/supersecretthingy.html

( Banner courtesy of Beth'll )

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Tuesday, July 24, 2007 1:43 PM

TDBROWN

Quote:
Originally posted by FollowMal:
Adding this idea to the mix... I think it's brilliant!

http://www.fireflyfans.net/thread.asp?b=20&t=29758

So do I...

I believe Anonymous1 posted a list of Advertisers the last time skiffy had a Marathon. This is a fine idea, as long as we get someone to make note of the Advertisers!

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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