FIREFLY AND SERENITY GUERILLA MARKETING

We've got a job -- The Anniversary Job!

POSTED BY: TVCHICK
UPDATED: Monday, October 2, 2006 07:21
SHORT URL:
VIEWED: 7472
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Tuesday, September 5, 2006 3:24 PM

TDBROWN


Hi :)

This is TDBrown, the guy who started this whole thing. I just wanted to drop by and thank you all for jumping on board with this. We're moving on into September now, and the campaign will really be starting soon. So I thought I'd get repetitious for a moment and outline exactly what the Anniversary Job is. I think the best way to DO that is to paste the Post I have over on the OB. It's the simplest and best outline for the Job, IMO. Here goes:

***************************************

Hi :)

This is a little project that I started over here in the US. It's really taken off, and we have thousands of folks who are going to participate. Thought you all might like to help.

The Anniversary Job

September 30th will mark the first Anniversary of the American Release of "Serenity". To commemorate this event, we'd like folks to do the following:

A few days prior to that date, send a letter to Universal Studios in Hollywood. Congratulate them, Thank them for making the film and include Additional comments, if you wish.
Contact info is below.

On the 30th, please do two things; Send Universal an e-mail of thanks (like the letter), and Celebrate the Anniversary by watching the Series or the movie with someone who hasn't seen it before! This can be anything from a small get-together in your Living Room to booking a Venue and showing the film for Charity. Just let others know about the Serenifly 'verse.

Thank you.

mailing address:
Universal Pictures
100 Universal City Plaza
Universal City, CA 91608

Attn: Donna Langley

OR

Attn: Jon Gordon

-Addressing to "ATTN: Donna langley & Jon Gordon"
might also be a really good idea;
at least one of them is likely to get it!

e-mail address:

http://www.universalstudios.com/homepage/html/contact_us/

-Thank you all very much for your help!
TD/Tim Brown



~"Done the Impossible"? Heck, we're still Doing it!~

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Saturday, September 9, 2006 3:08 PM

TDBROWN


Bump.... 21 days 'til the 30th!

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Wednesday, September 13, 2006 11:56 AM

BANDO


Hi all...longtime lurker, first time poster.

Anyway, has anyone put a mention of The Anniversary Job on the imdb.com message boards? Seems like that may be a way to get some more letters, but as I am not a regular member of fff.net, I didn't want to do it myself if the group here didn't think it was a good idea.

Also, as a n00b on this board, this may be in the wrong place and if so, I apologize, but has anyone noticed that Sean Maher is ranked #4 all-time on imdb.com's Most Successful Actors ranking: http://imdb.com/Prolific/top_actors ?

Well, I'll probably not post much but I read a lot of it, so keep up the good work and thanks for keeping it flying. Sorry if I broke etiquette with my posting.

PS. I'll be sending a couple of letters and emails and so will my wife in the next couple weeks!

PSS. I bet there are a lot of people out there like me, who are going to send letters and you'll never really know them or how many there are, but thanks to TDBrown and everyone else on this board, people like me who read this or heard it from someone, there should be a great stack of letters on Universal's desk on the 30th! Thank you TDBrown!

Everyone always has their favorite FF quote here, so I guess I should too...how about:

"Offering to shoot us might not work so well as an incentive as you might imagine."

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Friday, September 15, 2006 11:18 AM

KURYA


Just wanted to say it was awesome of you to write bando... I know for regular posters like me somewhat are cocnerned if there are enough of us, but with your post, it gives me some faith. So all of you lurkers out ther.e.. get writing! it is important!


And don't be afraid about posting and ettiquette... it was awesome of you to write!

Prakash
PS
in terms of imdb... that would be cool...but arent there alot of trolls on there??? I have an imdb account I could copy paste this there.

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Friday, September 29, 2006 2:27 AM

TVCHICK


Did everyone remember? I'm running late (as usual) but mine will be postmarked this morning. Better late than never! :)

---
[ http://www.fireflyfans.net/thread.asp?b=20&t=22978]Join the Anniversary Job!

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Saturday, September 30, 2006 2:53 AM

TDBROWN


HAPPY SERENIVERSARY DAY!!

Phase two: Let's introduce someone to the 'verse today, and get those e-mails out to Universal

Once again, many thanks to all who've participated, with a special XieXie to The Browncoat Signal Corp, The Big Damn Thank You, and the members of my Crew in the Slightly Irregular Browncoats . TD/Tim

"Done the impossible"? Heck, we're still Doing it!

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Monday, October 2, 2006 7:21 AM

BROWNCOATJIM


I wonder what the legalities would be of getting a small sized hall (like a KofC or somesuch) and showing the BDM to a larger-sized group, thereby getting the word out in a more volume-oriented manner.

Otherwise, home and apartment viewings could well be effective. I think it would help if the Browncoats involved made an effort and brought chow and drink along as an additional incentive to get the uninitiated to attend.




WE'RE GONNA CRASH? I DON'T WANNA CRASH!

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