FIREFLY AND SERENITY GUERILLA MARKETING

Keep the Faith Alive ~ The Future of the 'Verse

POSTED BY: 11THHOUR
UPDATED: Monday, September 4, 2006 23:20
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Friday, August 25, 2006 12:19 PM

11THHOUR


In light of Joss' post today on Whedonesque, thought that the news needed to make a place in the guerilla marketing discussion board. After all, this is the board with threads dedicated to spreading the word of Firefly and Serenity, and keeping our fandom invigorated and growing.

Also thought it might be interesting to see how a fan's post made one day might come off a bit overly optimistic... only to get some reinforcement, albeit cryptically, by Mr. Whedon a couple of days later.

_________________________________________________________________

Excerpt from my post in "Time to bring Firefly back, this is ridiculous", on 24 August 2006:


Another thing to keep in mind though that "concrete news" is a relative term. Things are always changing in Hollywood. Projects disappear and reappear on the radar all the time. You never know what might prompt renewed interest in projects, or what might shelve a project everyone that was a "go".

Actors also may not always have the latest news themselves... after all, who knows what type of meetings are taking place behind closed doors? Joss is good about keeping people informed, but maybe he plays some things close to the vest for a reason. There's a lot of strategy in the entertainment business and deal making that doesn't end up published in articles.

The most recent word from Joss on the subject of Firefly included a mention of his continued interest in telling more stories from the 'Verse. He also admitted (not a word for word quote, but the gist), that things for Firefly/Serenity are on the sidelines for now... less than hoped for box office returns being the central reason. But Joss is still interested in FF/S, he loves working with the cast, and they love working with each other. But he won't be waging the kind of battle he did to get Serenity made. At this juncture, Joss will have to be the one approached by a studio to make more.

A quote from Joss ~

"As long as I was able to service the characters with integrity and had enough money so that I wasn't hampered, then I would love to return
Serenity to TV. I love that universe; it continues and those characters live on. There could be a series, there could be a miniseries, there could be all sorts of things. I'm not ruling anything out. I'll let it simmer for a while and see if anyone calls."


So, as far as I'm concerned, until Joss makes a definitive statement that he suddenly woke up and realized he never wants to be involved with Firefly/Serenity again, and the thought of working with the cast causes him intense intestinal distress, then I'm gonna keep fighting the good fight.

11th Hour

http://www.fireflyfans.net/thread.asp?b=2&t=23344#367758

_________________________________________________________________

Excerpt from a Joss post on Whedonesque 25 August 2006:


"Some other little irons in the fire, when they're hot I'll pull 'em out and brand you. Keep the faith, spread the love, take the red pill, smell the coffee, fight the power, do the hustle, mow the lawn, eat the rich, Mott the Hoople, kick the can, bag the toads and If They Move, Kill 'Em. xoxo -j."

http://whedonesque.com/?comments=11198#138754

_________________________________________________________________

Keep the faith. Fight the good fight. There IS reason to hope.

11th "Been taking the red pill since 2002" Hour


>>>}———————————————)))======<[]>======(((———————————————{<<<

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart


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Friday, August 25, 2006 12:57 PM

DEWRASTLER


Very well then, thats the first thing I needed to hear, for it's good news. Next I need to know what I can do to help.

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Friday, August 25, 2006 1:46 PM

11THHOUR


Quote:

Originally posted by Dewrastler:
Very well then, thats the first thing I needed to hear, for it's good news. Next I need to know what I can do to help.



Sure... for starters, just check out the info in my signature line. Getting new fans started by giving them the gift of an iTunes Firefly episode is very easy and inexpensive to do.

Also read through my guerilla marketing website, there's lots of ideas to use to promote the 'Verse.

There's also a thread in this discussion board dedicated to brainstorming guerilla marketing ideas... plus the first post contains some ideas:

http://www.fireflyfans.net/thread.asp?b=20&t=23296

Also check out this great website... has lots of great marketing ideas:

http://www.browncoatsriseagain.com

There are more plans in the works to add features to FFF.net to improve the fans' efforts to guerilla market Firefly and Serenity. But the above info provides plenty of ways to get started.


_______________________________________________

A thought to keep in mind for all fans out there promoting FF/S:

Always keep in mind when promoting FF/S that we want to avoid sounding like scary cult fans who just found a new religion. Be aware of finding that balance. Just keep your genuine enthusiasm for something really cool that you want to share with people you think would appreciate true coolness... and then Firefly/Serenity will do the rest of the talkin'.
_______________________________________________



11th Hour

>>>}———————————————)))======<[]>======(((———————————————{<<<

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com


Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes

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Friday, August 25, 2006 2:45 PM

GORRAMREEVERS


Awesomely Shiny writeup and analysis, 11th. I am always checkin' the site to see how to help, and layin' down coin, and looking for reasons to believe....and these posts are very reinvigorating. Let's keep it up, 'Coats.

Supper's in ten. No need to dress.

In Space, No One Can Hear You Scream.
Except Reavers.

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Saturday, August 26, 2006 2:03 PM

SEAOTTER


Thank you so much for starting this thread, 11th Hour!

Your advice on the best approach is right on the money, imho.

Off to spread the word! (calmly, maturely)


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Saturday, August 26, 2006 2:50 PM

11THHOUR


Quote:

Originally posted by GorramReevers:
Awesomely Shiny writeup and analysis, 11th. I am always checkin' the site to see how to help, and layin' down coin, and looking for reasons to believe....and these posts are very reinvigorating. Let's keep it up, 'Coats.



Thanks for sayin', and everything you do helps.

There's excellent reasons to believe in the continuation of the 'Verse:

• Joss wants to do more.
• The cast want to do more.
• The fans are aching to have more.
• The production itself was widely acclaimed.

The ONLY thing missing from the above formula for green lighting a sequel is "Great box office returns". That's it. Just comes down to getting bigger audience numbers... connecting more with main stream audiences. A studio wants to make money. They are not going to say "no" to a profitable franchise. The thing is, Serenity's profits weren't that bad, and the movie has climbed into profit with the DVD sales.

We now have many more fans than when Serenity was released, and the numbers increase every day. As the fan numbers keep growing, the studio will recognize that continuing the 'Verse makes a lot of sense.

We'll just keep spreading the word and turnin' folks on to the coolest show ever.

11th Hour

>>>}———————————————)))======<[]>======(((———————————————{<<<

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com


Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes

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Saturday, August 26, 2006 3:00 PM

11THHOUR


Quote:

Originally posted by SeaOtter:
Thank you so much for starting this thread, 11th Hour!

Your advice on the best approach is right on the money, imho.

Off to spread the word! (calmly, maturely)



hehe... yes, mature is fine, and there's nothin' wrong with calm... but it's okay to keep your passion when spreadin' the word. Hmmm... is there such a thing as "calm passion"? Or "mature excitement"?

Only brought up the subject because every now and then there have been mentions in articles about how "some" browncoats have come off as kinda scary. But who knows, maybe those particular folks are scary just ordering a sandwich...

It's about finding a balance. Most times it comes down to being aware of what the person likes and being able to connect that to Firefly. Fortunately, Firefly is such a richly textured show, there really is something for everyone: Action, humor, scary, touching, brilliant... and a very HOT cast... hubba... hubba...

11th Hour

>>>}———————————————)))======<[]>======(((———————————————{<<<

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart
Firefly/Serenity Art by 11th Hour ~ http://www.11thhourart.com


Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes

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Monday, September 4, 2006 2:04 PM

11THHOUR


For those who didn't catch the latest news from the "LIVE From Dragon*Con" thread.

Two posts and direct links:

Quote:

Originally posted by bad2verse:
No More "Hints" needed.. I have Allan Tudyk ON TAPE saying that he's checked and there WILL be more movies, and that He and Ron Glass (Book) WILL be in them, But he doesn't know How, Or exactly when (he hopes at least one will be a Pre-quale).. When I get home and get the recording cleaned up I'll post it here... but it sounds like there's going to be MORE than one Movie AT LEAST.

YOU HEARD IT HERE FIRST FOLKS!!!!!! FireFlyFans.net!!!!!



http://www.fireflyfans.net/thread.asp?b=2&t=23637#373704

Quote:

Originally posted by BoomerGoodheart:
Alan did say that Joss assured him--should there be another movie--that both Wash & Book would be in it. Today, he said something to the effect that they haven't been told "definitely no" on another movie. Hmmmm.....



http://www.fireflyfans.net/thread.asp?b=2&t=23637#373707

When the cast were originally signed to do Serenity, Universal structured the contracts for a trilogy. It is good to know that it's been set up already, so that when Universal is ready to roll, there won't have to extended legalties while they have to get everyone signed.

Barring some futuristic way to bring Wash and Book back to life, one must assume that their appearances in future movies will be the form of flashbacks... or storylines which cover the time period after "Objects in Space" and before "Serenity".

It'd be so great to have our cast whole again for more of the 'Verse!

11th Hour

>>>}———————————————)))======<[]>======(((———————————————{<<<

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart


Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes

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Monday, September 4, 2006 11:20 PM

VERSEEXPLORER


It is such optimistic news. The other point that Bad2Verse mentioned was that they said the movie DVD sales were in the black. Being profitable is one of the most important things for Universal in order to get more of the 'Verse for us.





_______________________________
Mal: Saffron, you're pleasing, you're all kinds of pleasing, and uhh...it's been awhile, a long damn while, since anybody but me took a hold of my plow.

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