CINEMA

The Fall Guy will be another 2024 box office flop

POSTED BY: 6IXSTRINGJACK
UPDATED: Thursday, May 9, 2024 14:54
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Friday, May 3, 2024 1:44 PM

6IXSTRINGJACK


$125 Million budget. It needs $312.5 Million to break even.

Preview Thursday in over 4,000 theaters amounted to only $3.15 Million.



Civil War - $2.9 Million on preview night. Worldwide Box Office after 20 days is $74 Million.

Ghostbusters: Frozen Empire - $4.7 Million on Preview Night. Worldwide Box Office after 42 days is $188 Million.

As previews go, it's much closer to the Civil War flop than the Ghostbusters flop. But unlike Civil War, I believe that there will be a lot more interest in this one internationally. I also believe that it will make more money internationally than Ghostbusters did too. But I don't imagine it will be close to enough to break even.





Here was my post from the "What Films Are You Looking Forward To In Cinema in 2024" thread on April 30th:

NOTE: The Variety article said it cost $130 Million, but I'd also seen $125 Million thrown out there. Now, according to the-numbers.com the budget was only $125 Million.

Quote:

Originally posted by 6ixStringJack:
Quote:

Originally posted by whozit:
According to Variety 'The Fall Guy' is looking at a $30 million plus opening, that may be why the critics like it?



Well... If that's the case, it's another Box Office flop in 2024.

The production budget was $130 Million. It's going to need $325 Million to break even.

Making less than 10% of that in the states on opening weekend is a death sentence for this movie. They'd better hope for about $70-$100 Million additional from overseas when Monday's numbers roll in if they want a chance at breaking even.



These guys have GOT to get these budgets under control.

First thing first, axe the huge figures for the "stars". They are getting paid far more money than they're worth.





Here's an article on pay...

https://medium.com/@myreview24/how-much-money-did-ryan-gosling-make-for-the-fall-guy-829c6390ebaa

Quote:

Breakdown of Earnings: A Starring Role’s Worth

Unpacking an actor’s earnings for a major motion picture involves several components. Here’s a peek behind the curtain:

Base Salary: A-listers like Gosling typically command a hefty upfront payment, regardless of the film’s box office performance. This base salary can range from a cool $5 million to a staggering $20 million, depending on the actor’s star power and the project’s budget. “The Fall Guy,” with its reported $125 million budget, suggests Gosling likely landed on the higher end of this spectrum.



If Gosling made $20 Million for Fall Guy, the movie needs to make $50 Million just to cover his pay.

Say Emily Blunt made $5 Million. They've got to make another $12.5 Million gross just to cover her pay.

And that's only two of the actors.


If those numbers were correct and they only got $1 Million each instead, the amount of money the movie would need to gross to hit breakeven point would be $57.5 Million less than it is right now, or $267 Million vs. the current $325 Million.

That alone still might not be enough to save this movie from losing money with only $30 Million domestic gross this weekend, but even if you're going to lose money anyway, it's better to lose $57.5 Million less.


They then go on to say...

Quote:

Bonuses: Performance-based incentives can significantly inflate an actor’s overall earnings. These bonuses often kick in after the film reaches certain box office milestones. Since “The Fall Guy” is shaping up to be a summer blockbuster, Gosling could potentially see additional millions added to his paycheck if the film performs well.


"Shaping up to be a summer blockbuster" in what world? $30 Million on opening weekend is considered a summer blockbuster in 2024? I know that Hollywood has taken one hard on the chin, but that is absolutely pathetic.

And with $130 Million budgets, it's not even true.


Just go back to late summer last year when we were laughing at Blue Beetle only pulling in $25 Million gross in the US on opening weekend with a $120 Million budget. That ended up being a HUGE flop for DC, only pulling in $128 Million worldwide when it needed $300 Million to break even.


If there were any bonus clauses in either Gosling's or Blunt's contracts, the good news for Universal is that, contrary to anything this article says, they won't be paying out any of those if Fall Guy opens to only $30 Million.





Honestly, I don't even understand the media coverage on this one. If it's a great movie, great. I hope it does very well.

But it appears there's almost unanimous agreement at these online sites that the movie is going to be a success, but when you look at the numbers it paints the exact opposite picture. I'm not seeing what they're seeing at all.

So I'm going to have to strongly disagree with all of them, just as I had to disagree with anyone who thought Ghostbusters: Frozen Empire was going to be a success at the box office. The Fall Guy is set to be a huge box office flop. Nowhere near the level of Argylle making only $96 Million when it needed $500 Million to break even, but still really bad.

I'm not saying either of the movies aren't good. I'm just commenting on it from a financial perspective.


I don't know what Universal is doing. They had a banner year in 2023, but now they've easily taken the crown for the largest failure of the year and we haven't even seen how much money the $200 Million Twister sequel is going to lose them.

Meanwhile, last year's "winner" Disney has just been sitting 2024 out. They've got a few projects making it into theaters starting soon, but even when they likely fail, there's probably no chance Disney ends up losing more money than Universal does just because they're putting such little content out this year.

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Saturday, May 4, 2024 10:07 AM

6IXSTRINGJACK


Yeah... I knew those preview numbers were double plus ungood.


Here's the title of Bruce's prediction article for this weekend...


Weekend predictions: The Fall Guy could miss $30 million this weekend

https://www.the-numbers.com/news/256790830-Weekend-predictions-The-Fal
l-Guy-could-miss-30-million-this-weekend


Quote:

The first weekend in May traditionally marks the beginning of Summer Season at the box office, and The Fall Guy seems like a perfect Summer movie: action, comedy, big-name stars, and a touch of nostalgia. This looked for a while like it could break out to become a major hit for Universal, and the studio has marketed it heavily. Audience buzz never really took off beyond a respectable level, and its Thursday previews suggest it might not make $30 million this weekend.


His model's prediction is only $24,944,087, including not only preview Thursday but "an unreported amount from Wednesday advance screenings" as well.


Contrary to what Bruce goes on to say, this movie was dead in the water if it managed only $30 Million this weekend. It's even worse if it can't scrape that together on opening weekend.

Also, I just noticed that it opened in quite a few international countries last weekend. 35 of them by my count. And it's only managed to gross $8,531,407 so far internationally. That is horrible news.

This is probably going to be a bigger flop than I thought it would be. It might even lose more money for Universal than Ghostbusters: Frozen Empire lost for Sony in the end. My bet is that it will, just because of the additional $25 Million on the budget over Frozen Empire.

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Saturday, May 4, 2024 11:02 AM

WHOZIT


Right now at 11 a.m. Saturday it's tracking at around $28 million, not great. I was hoping for a non woke hit.

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Saturday, May 4, 2024 11:08 AM

6IXSTRINGJACK


Quote:

Originally posted by whozit:
Right now at 11 a.m. Saturday it's tracking at around $28 million, not great. I was hoping for a non woke hit.



Yeah... Me too man.


I'm not happy predicting most of these failures I've predicted this year because they aren't woke trash. Predicting 2024 failures was a lot more fun.

I don't like seeing Universal and Sony pumping out failure after failure right now either, because even in 2023 they weren't putting out much in the way of woke garbage.


But if this keeps up, Universal is on a path to dig a Billion dollar plus hole for itself in 2024 the likes of Disney's in 2023.


It's all about the out-of-control budgets vs. a terrible economy and people no longer having the discretionary income to blow on overpriced movie tickets every weekend anymore. I suspect after 2024 we see the end of the days where "A-List" Hollywood actors get multi-million contracts upfront.



I think the way to fix Hollywood at this point is probably to offer a modest upfront payday with points negotiated on the back end only if the movie is a financial success. Nobody is going to get Tom Cruise style deals there (maybe not even Tom Cruise). And there is always the very legitimate concern that the people charged with producing the movie will do everything in their power then to make their movies look like failures on paper so they don't have to pay out after a movie is a success.

I hope their agents are ready to step up their game in 2025, otherwise stars like Ryan Gosling might only be making 10 to 20 times what the Key Grips make instead of 200 to 300 times going forward.

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Saturday, May 4, 2024 5:01 PM

6IXSTRINGJACK


Quote:

Originally posted by whozit:
Right now at 11 a.m. Saturday it's tracking at around $28 million, not great. I was hoping for a non woke hit.



It made a little over $7 Million on Friday night according to projections.

Not that it's going to help the movie much long-term, but I think $28 Million is a better guess than under $25 Million like Bruce's model predicted after the real numbers come in.

Total projected with Friday and previews now is $10,480,000.



The funny thing now though is that any article I'm reading is calling this really bad news, but when they thought it would make over $30 Million on opening weekend only a few days ago they were calling it things like the first summer hit of the year.

But nothing has actually changed here. Given what looks to be a pretty week international pretense, it was a flop even if it made $35 Million over the weekend. Like I said earlier last week, unless it made somewhere in the area of $70 to $100 Million internationally to make up for that weak US opening it was already a flop.

I just don't understand the reporting on this one.

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Saturday, May 4, 2024 5:21 PM

6IXSTRINGJACK


I figured that I should add that these low numbers for The Fall Guy on Friday are due in no part to any other movie shining and taking away ticket sales from this weekend's #1 movie.

The Fall Guy made 4 times as much money as number 2 and number 3, and just a hair less than the next 6 movies combined.

In a normal box office market, ratios like that would be a stunning victory for the #1 movie.


I think these are real warning signs about the overall economy that nobody is recognizing yet.

We'll see what happens going forward. Hopefully a month from now the Box Office really picks up, because $65 Million or less total for the first weekend in May is a stunning loss for Hollywood.

This time last year, Guardians of the Galaxy 3 had just come out and the weekend Box Office was over $156 Million. The last week of April last year was over $86 Million. The weekend before that was almost $143 Million, when the Super Mario Bros. Movie won its 4th weekend straight. The weekend before that was another $143 Million with $200 Million, and $112 Million for the first two weekends in April.

The average weekend in April last year was more than double what this weekend's box office is going to make.


I know a good deal of this can be blamed on the quality and quantity of movies that have come out so far this year due to the writers/actors strike last year, but it's not as if there aren't any movies in the theaters worth watching at all.

https://www.the-numbers.com/news/254200830-Weekend-predictions-Book-Cl
ub-heading-for-third-place-as-Guardians-Mario-dominate


https://www.the-numbers.com/news/254140830-Weekend-predictions-Guardia
ns-of-the-Galaxy-headed-for-110-million-weekend


https://www.the-numbers.com/news/254070830-Weekend-predictions-three-n
ew-movies-in-the-top-five-but-Mario-will-win-for-fourth-weekend-straight


https://www.the-numbers.com/news/254030830-Weekend-predictions-Mario-t
o-beat-five-new-rivals-for-box-office-glory


https://www.the-numbers.com/news/253980830-Weekend-predictions-Mario-u
nthreatened-by-six-new-wide-releases


https://www.the-numbers.com/news/253940830-Weekend-predictions-Mario-s
et-to-cart-off-200-million-on-opening-weekend



It's hot as hell here right now, but it's still early in the year and probably not that hot all over the country. If by mid-June the country is roasting and we're still seeing weekend after weekend with sub-$100 Million box offices, we're probably in bigger trouble as a country than anybody in the Media is leading on.

My guess is that a lot of people who wanted to see The Fall Guy this weekend chose to wait until it was on streaming instead of going a day without food this week.

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Saturday, May 4, 2024 5:33 PM

6IXSTRINGJACK


Oh... I didn't know these graphs existed. This illustrates the problem even better.

Domestic Weekly Box Office Totals in 2024:

https://www.boxofficemojo.com/weekly/

Domestic Weekly Box Office Totals in 2023:

https://www.boxofficemojo.com/weekly/by-year/2023/


Up through the end of April in 2023, the combined weekly box office total was already over $2.54 Billion.

So far this year, not including the first weekend of May, the combined weekly box office total is only $1.96 Billion.

We're already 1/3rd into the year and we're looking at a 23% drop from last year's Box Office so far.

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Sunday, May 5, 2024 3:23 PM

6IXSTRINGJACK


Quote:

Originally posted by 6ixStringJack:
Quote:

Originally posted by whozit:
Right now at 11 a.m. Saturday it's tracking at around $28 million, not great. I was hoping for a non woke hit.



It made a little over $7 Million on Friday night according to projections.

Not that it's going to help the movie much long-term, but I think $28 Million is a better guess than under $25 Million like Bruce's model predicted after the real numbers come in.



Projections for the weekend are $28.5 Million, so I was right about Bruce's numbers being low.

I don't imagine that they lowballed it enough to hit $30 Million when the real numbers come in, but it probably did over $29 Million.



It's up to $37 Million international, so it got somewhere in the area of $29 Million overseas this weekend since about $8 Million of that was from last weekend before it opened here.

It will have maybe about $66 Million after reconciliation.

Huge flop here.

I don't see any new countries for next weekend, so it likely isn't going to be getting any additional help in the future. And since that $8 Million international was from a week before opening weekend here, even if Fall Guy doesn't fall much next weekend it's going to be dragged down a bit more because the percentage drop internationally will be calculated from $29 Million rather than $37 Million.



The Fall Guy actually had a worse opening weekend than Ghostbusters: Frozen Empire.

When you remove the $8 Million international from last weekend, The Fall Guy opened to only $57 Million worldwide. Ghostbusters made over $61 Million on opening.

The Fall Guy is probably going to have more competition now than Ghostbusters did (Hollywood had better hope so anyway, this late into the year).

My guess now is that even though it cost $25 Million more than Ghostbusters it won't even gross $200 Million, which means Universal has another very expensive $100 Million Plus mistake on its hands in 2024.

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Monday, May 6, 2024 10:19 PM

6IXSTRINGJACK


I'll be damned. They did highball it.

It only made $27,747,035 on opening weekend. Ouch.

This one will not make as much as Ghostbusters: Frozen Empire did.


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Thursday, May 9, 2024 12:32 AM

6IXSTRINGJACK


May 4th:

Quote:

Originally posted by 6ixStringJack:
This is probably going to be a bigger flop than I thought it would be. It might even lose more money for Universal than Ghostbusters: Frozen Empire lost for Sony in the end. My bet is that it will, just because of the additional $25 Million on the budget over Frozen Empire.




Ghostbusters opening weekend US: $45,004,673

Fall Guy opening weekend US: $27,747,035 (62% of Ghostbusters' opening weekend)

Ghostbusters first Monday: $2,852,113

Ghostbusters first Tuesday: $4,321,089

Fall Guy first Monday: $1,935,430 (62% of Ghostbusters' first Monday)

Fall Guy first Tuesday $3,161,540 (73% of Ghostbusters' first Tuesday)


To be fair, Ghostbusters did have 4,345 theaters during opening week vs. Fall Guy's 4,002, which makes those numbers look about 8% better in that light.



Internationally it looks much better for them, however. Even though they had little over $8.5 Million from 35 territories the week before it was released in the US, the current international count nearly $37 Million, so it did around $28 Million Internationally on its US Opening weekend.

Ghostbusters only managed $16.4 Million on US opening weekend. After 2 weekends, Ghostbusters only had $35.1 Million, which is less than Fall Guy did in 2 weekends by about $1.5 Million. Even better for Fall Guy, Ghostbusters saw an increase from $16.4 to $18.7 Million the 2nd weekend, but Fall Guy's increase was much larger at $8.5 to $28 Million.

Fall Guy isn't going to keep doing that. Staggered releases make things unpredictable.

But international interest in this movie could bring it over Ghostbusters' final total if it keeps this pace over Frozen Empire. It's not going to happen in the US though, and there's still no way it breaks even.

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Thursday, May 9, 2024 12:48 PM

WHOZIT


This makes me wonder about the latest 'Apes' flick, like 'The Fall Guy' it's getting great reviews, are people tired of the franchise? Are you going to set up a 'Apes' failure thread

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Thursday, May 9, 2024 2:54 PM

6IXSTRINGJACK


Quote:

Originally posted by whozit:
This makes me wonder about the latest 'Apes' flick, like 'The Fall Guy' it's getting great reviews, are people tired of the franchise? Are you going to set up a 'Apes' failure thread



Heh... Yeah.

Pretty sure that there is going to be an Apes failure thread too. That really all depends on the budget, but I think we've got enough data on 2024 movies by now to know how that one is going to go.

I'll admit that I'm biased there though. I never cared for the original movies, and what little I saw of anything made in that franchise while I was alive interested me very little.

Except, of course, a 2001 Estella Warren in her prime.



Pure Goddess.





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