LADIES & GENTS, IF Y'ALL COULD LEND ME YOUR PRETTY LITTLE EARS...

POSTED BY: Rach
UPDATED: Saturday, April 29, 2006 18:28
VIEWED: 40170
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RACH

Thursday, April 13, 2006 11:58 PM

YOU ALL GOT ON BOARD FOR DIFFERENT REASONS.

But we've all got something in common. And we could do something about it. Celebrate it, remember it, and act on it. Know what? We're gonna.

The 'Get Up & Do Something' thread has been running for sometime, and some suggestions have been made, some plans have been formed. The key words are co ordination and concentration. There's no pressure. But it's an option if you want to.

WHEN: June 23rd.

THE GOAL:
(1) To celebrate all things FF/Serenity.
(2) To co ordinate and concentrate a market signal to Universal/Fox/Cast n'crew/the whole damn 'verse that there is a massive fan base poised out here on the raggedy edge.
(3) To spread the word.

THE ACTION:
(1) Buy Serenity. Simple as that.
- Why this? Because if it happens with this ONE item on this ONE day, it's a concentrated action that can't be ignored. Appreciate that so many have already spent a lot of time/energy/money on this. Think of it as spreading the word; donate the copy to a library/leave on the back seat of the bus for someone to coo over. Take it home and polish it.If you can't buy, rent. Or get someone else to. The point is, an action that will register. On THIS day.

(2) Organise a local screening; for charity, for kicks, for friends.
- There's a hugely impressive amount of activity already planned for this day in the US. Check out
ArtCat81's posting on thread http://www.fireflyfans.net/thread.asp?b=2&t=19719&m=284838#284838
for listings. UK fans, start thinkin'.I'm in Edinburgh, and going to have a scout round to see what I can do. And if enough happens, someone call the press.

(3)Flyering/stickering activity.
- Check out 11thhour's site http://the11thhour.home.att.net for the shiniest flyers possible. Do with them as you will.

(4) Co ordination and communication to all other fansites. To let them know what's happening. To build anticipation.
- There are some who are willing to do this: hopefully a central website will be going up soon where people can post planned activity for the day, and sign up interest etc.

This isn't just me ranting. It's been discussed on the other thread - I'm just trying to clarify things somewhat for those are as interested. Nor trying to undermine the work that's gone before. For all those frustrated newbies out there who came crashing in after the first battle had been won, this is your chance to act. For the veterans, advice and experience are needed badly.

I'm leaving it to Agatsu to sum up why. He said it better.

'Too many of our plans seem to fail because there are too many plans - too many petitions for the same thing (hurting the cause in the end), too many people standing on too many soapboxes calling for too many revolutions on too many days.
ONE is the number here.
ONE day, ONE plan, ONE army of browncoats.
Universal may not notice the drops of rain on their Firefly franchise field, but they'll notice
when it starts pouring...'

Whatever you do, do somethin'. Alls I know, come June 23...

I AIM TO MISBEHAVE.

x

KAYLEESTHEGREATEST

Friday, April 14, 2006 12:11 AM

I know will all pull it off. No one in the world of media will expect it. It'll be just like serenity valley except will win this time. I lve in suffolk virginia and im one of the only ones that know of it and care so much about itt. I will make it known. Email me for any needed help.
crab117@hotmail.com
is there a screening in richmond
Someday the verse will spit in your soup but at least they gave you soup.

-Our mission as browncoats is to make us known.

AZTECHROME

Friday, April 14, 2006 12:18 AM

.... Maybe a rash of stickers will break out on stop signs in my community.

I don't know.

I wouldn't have anything to do with something like that......

-aztechrome

"Where is the difference between work and love? Show me..." (JLG Passion)

FOLLOWMAL

Friday, April 14, 2006 1:02 AM

Quote:
Originally posted by Rach:
I'm leaving it to Agatsu to sum up why. He said it better.

'Too many of our plans seem to fail because there are too many plans - too many petitions for the same thing (hurting the cause in the end), too many people standing on too many soapboxes calling for too many revolutions on too many days.
ONE is the number here.
ONE day, ONE plan, ONE army of browncoats.
Universal may not notice the drops of rain on their Firefly franchise field, but they'll notice
when it starts pouring...'

Whatever you do, do somethin'. Alls I know, come June 23...

I AIM TO MISBEHAVE.

I'm in. I'll be spreading this to all the places I frequent and putting up flyers and of course buying the DVD on the 23rd.

Click here http://www.serenitymovie.org/browncoats/forums/index.php?showtopic=478
0 for info about the Appreciatin' Nathan Crew, Mal's Bunk, and how to join.

FM- Shepherd of the Appreciatin' Nathan Crew

" You hold. Hold til I get back." Mal

CATHERA

Friday, April 14, 2006 1:51 AM

Ok can we have a reminder of this as it gets closer? my moms birthday is the day before and I might forget.

Are there any places out there I can find stickers, like official stickers of Firefly stuff?

Under a Blag Flag We Shall Sail

SAVEWASH

Friday, April 14, 2006 2:31 AM

I'm in. (Also, I want to bump this back up to the top so everybody will see it.)

When we get closer to the date, a reminder would not go amiss.

"We need to keep our heads so we can ... keep our heads."

BEANS

Friday, April 14, 2006 2:49 AM

im all over it. this is a great idea.

BEANS

Friday, April 14, 2006 3:32 AM

seriosly though we should call it serenity day. its to the point and new fans may not recognize the browncoats or independents references. and isnt that what the aim is to get more new fans and generate more money? plus for just the people on this and other sites, a thread titles "serenity day" would tickle a bit more interest for more views/replies.
also i think it should be either a week long or weekend long event (fri , sat, sun)

SAMEERTIA

Friday, April 14, 2006 3:46 AM

Uh, why not Unification Day?
After all, we're Unifying the fans, right?

And I'm in!

JUNE 23RD.

11THHOUR

Friday, April 14, 2006 3:59 AM

Quote:
Originally posted by SameErtia:
Uh, why not Unification Day?
After all, we're Unifying the fans, right?

Uh... "Unification Day" is the day the Alliance got control of the planets... and by the way, defeated the Independents.

Why would we want to name this after the day the Feds took over and crushed the spirited Browncoats?!

"Serenity Day", as Beans suggested above, may be the best choice so far... especially because we are aiming for this day to get media attention. By calling it "Serenity Day" we are putting the name "Serenity" out there. We WANT the publicity for the movie and for people to make the connection. Non-fans will not be able to connect names like "Unification" or "Independents" with the Serenity movie.

11th Hour

________________________________________________

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart

SAMEERTIA

Friday, April 14, 2006 4:07 AM

We would be reclaiming it for our own if we used Unification Day- uniting the fans, paying homage to the show.

I'm sorry. "Serenity" didn't work for me. Months before the movie came out my friends were all"Serenity" "Serenity" "Serenity"- I didn't even LOOK in threads called Serenity, and ignored the piles of emails that flooded my mail-box. It sounded like a monks retreat in the Himalay, or some Americanized flick about Japan.

"Serenity" meant to me what it means to millions of other Americans- contemplating a rock garden or something.
We need a word that MEANS something- Unification- become a part of us. Even though it's exactly what Mal & Zoe fought against, it's what we're asking people to do. *shrug*

I think because we already LOVE "Serenity" and everything attached to her, we have a hard time seeing that means exactly NOTHING to most of our target audience. How many new fans didn't know anything about Serenity until a few weeks ago?

Does what I'm saying make sense?

SAMEERTIA

Friday, April 14, 2006 4:11 AM

And did anybody else think, on seeing the title of this thread, "What are we gonna do? Clone him?"

11THHOUR

Friday, April 14, 2006 4:30 AM

Quote:
Originally posted by SameErtia:
We would be reclaiming it for our own if we used Unification Day- uniting the fans, paying homage to the show.

If you're going to use a term from the show, then keep the meaning consistent. "Unification Day" is the day the Alliance got what it wanted. Feds won, Browncoats lost.

Again, it's the name of the day that means defeat for the Browncoats. Mal starts bar fights on purpose on Uni Day.

Quote:
"Serenity" meant to me what it means to millions of other Americans- contemplating a rock garden or something.
We need a word that MEANS something- Unification- become a part of us. Even though it's exactly what Mal & Zoe fought against, it's what we're asking people to do. *shrug*

I think because we already LOVE "Serenity" and everything attached to her, we have a hard time seeing that means exactly NOTHING to most of our target audience. How many new fans didn't know anything about Serenity until a few weeks ago?

There were a lot of fans, still are, who thought that the name "Serenity" may have worked against the movie. One doesn't think "futuristic space adventure" right away in connection with the word "serenity".

However, that IS the name of the movie whether some fans agree with the choice or not. So since that is the name of the movie, and there's no changing it now, then we should use it to the best advantage.

Reinforcing the name is what needs to happen to overcome the fact that a lot of potential fans may have not paid attention to the movie.

Quote:
Does what I'm saying make sense?

Not really.

You're approaching this from a purely emotional point of view and ignoring how what you're saying is counterproductive to the most effective way to promote Serenity.

We need to think logically about this and what will work best for getting the word out to new fans so that they become aware of Serenity. This isn't just about the fans who already love Firefly and Serenity, this is about getting the word out to people who haven't discovered the 'verse yet.

So whether you like the title "Serenity" or not, it's what we've got and that's what we have to promote... that the name that's on the DVD and that's what people need to know so that they BUY IT.

11th Hour

________________________________________________

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart

SAMEERTIA

Friday, April 14, 2006 4:46 AM

No, actually, I'm coming at it from a purely marketing point of view.

"Serenity" does not, in the minds of most people, equal "Epic Space Adventure". Promoting something as "Serenity Day" is NOT going to get the attention of exact same people it did't get the attention of over the past two years. It DIDN'T work.

Yes, we need to promote "Serenity", but the name of the DATE and the tag-line need to be something else, or people are just going to overlook it the same as they have in the past.

And think of it from the POV of a total NON-Browncoat -which, I admit after so long as part of the clan it's really hard to do. You need something NEW to grab attention and pull them in. They don't KNOW what "Unification Day" is, except that it's when something was united. I say turn the tables, make it US, the FANS, who united.
Yes, it has a huge stigma but only amongst Browncoats. Not amongst the fans-to-be that we're trying to reach.

What made you pick up Firefly? What made you take a look at Serenity? Was it the names? Because the names really don't reflect what it's about. Just as "Serenity Day" doesn't reflect the mobilization of thousands of Browncoats to promote our favorite film.

Anyway, here's some pics- Large, Med, and Avatar sized! Do with them what you will! (Except linking to my ripway account, please!)

http://h1.ripway.com/Ertia/JaynesBunk/images/avatar1.JPG

http://h1.ripway.com/Ertia/JaynesBunk/images/findserenmed.JPG

http://h1.ripway.com/Ertia/JaynesBunk/images/findseren.JPG

AKUKODOGO

Friday, April 14, 2006 4:51 AM

What about Firefly Day, that is what truly brought us all together wasn't it? The love of Firefly and the verse and all the folks in it.

Noble as a grape

NOSADSEVEN

Friday, April 14, 2006 5:36 AM

Or "Happy 'Verse Day" (to Joss).

...Then we could all talk in rhyme.

~~~~~~~~~~~~
Ain't. We. Just.

FLORALBUNNY

Friday, April 14, 2006 5:37 AM

Find Serenity--

Re-Light the Firefly!

bun
etc.

CAPTAINSTEWART

Friday, April 14, 2006 5:43 AM

Well I guess I have jumped the gun. I have given a few friends the Firefly box set to get them hooked. It was on sale at Sams Club for $17.00. So I thought now is the time to get my friends hooked. I watched the show when it was on Fox. But I must admit I had not looked for other fans on the net. I am some times slow about that. You think you are the only guy to still like some band form the 80's or old TV show and you put the band/TV show in to a search engine and before know it you are hooked up with quite a few people. When I bought the box set I fell in love with the show all over again. Seeing it all in order really made it work for me. After that I started looking for other fans. So I finally found this site and am very happy to be here. So I will do what I can for the big day. What ever we decided to call it.

SEBA

Friday, April 14, 2006 6:07 AM

On the subject of Serenity -- does anyone know why Fox wouldn't let Universal use the name Firefly? It doesn't seem to make much sense, other than Fox yet again trying to bury what we love any way they can...

MAGHAFFAR

Friday, April 14, 2006 6:57 AM

I would suggest that if people can't afford to buy the BDM, they rent it.
Can you imagine the spike in rental ranking the major rental chains
would see on their printouts?

Something like this might make the news....
Especially if someone tells the media that something
is going to happen June 23rd...

Optional tagline / title for June 23rd"

"CAN'T STOP THE SIGNAL."

PIRATA

Friday, April 14, 2006 7:08 AM

I'd cast my vote for SereniFLY Day.

After all, we don't want to lose references to the serie... some think that Serenity is just a regular movie or something.
It's also true that Serenity is much of a "normal" term to catch the eye of the random reader.
I really think we should have a quick poll about the name, anyway, and decide!

11THHOUR

Friday, April 14, 2006 7:42 AM

Quote:
Originally posted by SameErtia:
And think of it from the POV of a total NON-Browncoat -which, I admit after so long as part of the clan it's really hard to do. You need something NEW to grab attention and pull them in. They don't KNOW what "Unification Day" is, except that it's when something was united. I say turn the tables, make it US, the FANS, who united.
Yes, it has a huge stigma but only amongst Browncoats. Not amongst the fans-to-be that we're trying to reach.

As to what something might sound like to a non-fan, "Unification Day" sounds a little touchy-feely. Like, "Let's Hold Hands Day", or, "We're All A Big Family Day".

If the name of the day isn't gonna incorporate the very title of the movie it's promoting, then it'll be better to come up with a name that's got some balls. We need to inspire that rebellious, independent spirit.

Quote:
What made you pick up Firefly? What made you take a look at Serenity? Was it the names? Because the names really don't reflect what it's about. Just as "Serenity Day" doesn't reflect the mobilization of thousands of Browncoats to promote our favorite film.

"Serenity Day" doesn't reflect a "day" when tons of fans buy "Serenity"? Hmmmm... okay...

Hey, the title Firefly ROCKS! Even Joss has explained why he liked the name so much. "Firefly" conveys excitement... and I didn't pick up "Firefly", I've been watching since the very first broadcast... and I've always LOVED the name "Firefly".

I'm for someone coming up with a name that shows we're FIESTY!

11th Hour

________________________________________________

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net

Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart

PHOENIXROSE

Friday, April 14, 2006 1:00 PM

I'm loving this idea. And not just buying the movie, but stickering and flyers, too.
You know, I work graveyard, so I stay up all night. Maybe on the morning of June 23rd there with be flyers and stickers all over town. And then I can go buy a copy (or two) of the movie first thing in the morning.
Shiny.

Oh, P.S. I think maybe we should call it The Big Damn Promotional Event or something.

*************************************************
Bible's broken. Doesn't make sense.

Zhu fu ni, mei-mei

BROWNCOAT1

Friday, April 14, 2006 1:09 PM

Count me in. Not like my participation was in doubt by anyone or anything. If it was, have you met me?

Of course I have been guerilla marketing so long I don't know much else. I am going to contact local theatres & see what I can find out about a screening in this area.

I will get some of the local browncoats together for handing out & hanging fliers all over town. Maybe some of the local merchants will let me put some up in their stores too, you know, the ones that sell our shiny BDM on DVD.

I like the "Serenity Day" idea. I suggested in over the "Do Something" thread along with a couple of other names I thought of for the day. At first I was stuck on "Independents Day", but the more I thought about it the more I thought it might cause confusion or be perceived as kind of cheesy. "Serenity Day" more accurately conveys the message we are trying to send to everyone, especially new people who are not aware of just how shiny our 'verse is. If we vote on it then my vote is for "Serenity Day".

__________________________________________

"May have been the losing side. Still not convinced it was the wrong one."

Richmond, VA & surrounding area Firefly Fans:

http://tv.groups.yahoo.com/group/richmondbrowncoats/

http://www.richmondbrowncoats.org

PHOENIXROSE

Friday, April 14, 2006 1:59 PM

I think I'll still call it the Big Damn Promotion, if only to myself
Serenity Day makes sense, but it also sounds like it could be a Zen holiday or something. If you don't know what the BDM is called, I mean. Though it will be a day for the movie and purchasing thereof and so forth, so that makes sense.

*************************************************
Bible's broken. Doesn't make sense.

Zhu fu ni, mei-mei

RACH

Friday, April 14, 2006 2:03 PM

We need to decide on a name, and move on to the organisation, peeps.

I appreciate all points about 'Serenity Day' - but come back to the main one every time; that it's direct. Buying/Renting the BDM is to be the main point (rather than the boxset, for example), and that gets it across.

I also like 'Find Serenity - June 23rd' as a tag line. It's a little ironic: those posting on this board are many, many glorious things, but serene isn't one of them. Feisty, independently minded, warm hearted, enthusiastic...all true. But not serene. Nor is the movie.

Also, this as a tag line can be used for advance banners/ads etc. It's literal: go and find a screening in your area. Builds anticipation.

So, my vote goes to 'Find Serenity - June 23rd'. Plus Sameertia's banners are sexy.

Whaddayas think?

Tell people! Get them on this thread? Where are all the UK/Aussies/Kiwis/general internationalists out there?! Make it global!!!

P.S. And definitely Big Damn Promotion too!

RACH

Friday, April 14, 2006 2:14 PM

All eyes to http://www.straightfromthehorsesmouth.co.uk/firefly/

Maxrimstain just done us proud.

x

AUSSAY

Friday, April 14, 2006 2:19 PM

Ive let the aussies at browncoats downunder group know. I'll see if I can post it on more forums

Good work guys this sounds awesome

"Shake your head boy, your eyes are stuck"

www.fireflyfans.net
http://www.browncoatsriseagain.com

JONESTEIN

Friday, April 14, 2006 3:08 PM

Quote:
Originally posted by MAGhaffar:
I would suggest that if people can't afford to buy the BDM, they rent it.
Can you imagine the spike in rental ranking the major rental chains
would see on their printouts?
."

Given the pitiful shelf space allocated to Serenity at Blockbuster, I see no way we could effect a spike on rentals, unless via Netflix or such. And by June 23, Serenity will likely be off the "New Release" wall and buried in the bowels of the "Action" or "Sci-Fi" sections with only one copy available.

-Jonestein
*************************************
OPERATIVE: ...and I'm unarmed.
MAL: Good.
(BLAM!)

FIGHT TO RE-LIGHT!!
www.browncoatsriseagain.com
www.texasbrowncoats.com
www.fortworthbrowncoats.com

PIZMOBEACH

Friday, April 14, 2006 3:20 PM

Here's a sample of available domain names and some not available ones in case you're wondering:

fireflyday.com
browncoatday.com
bigdamnday.com
serenityworldday.com
serenityworldwideday.com
reunificationday.com
unificationday.com
buyserenityjune23rd.com
serenityjune23rd.com

and some that (sadly) are already taken:
independentsday.com is taken
independenceday.com is taken
serenityday.com is taken (!)
june23rd.com is taken

Whatever name is chosen it seems like it's more for us - it's unlikely that non-fans are going to see the name or hear about it and understand it or start buying Serenity DVDs.
The message/plan should be kept as simple as possible: Buy Serenity June 23rd
Like several have mentioned: one big idea, one big day, one big push.

Scifi movie music + Firefly dialogue clips, 24 hours a day - http://www.scifiradio.net

SAMEERTIA

Friday, April 14, 2006 3:55 PM

Quote:
Originally posted by Rach:

All eyes to http://www.straightfromthehorsesmouth.co.uk/firefly/

Maxrimstain just done us proud.

x

Re-Unification Day! I likes it! I really likes it.

And thanks for the praise on the banners, Rach. Just a little something I whipped up last night- already using it as my avatar on two other sites

I think someone else said better what I was trying to say above: If we want to draw in new fans too, we have to do something that tells them WHAT the 'verse is about and the name "Serenity" isn't giving that. Theres an old adage in writing "Show, don't tell." We need to SHOW what Serenity is in order for new fans to understand.
And in that direction:

http://h1.ripway.com/Ertia/JaynesBunk/flyserenity.JPG

JONESTEIN

Friday, April 14, 2006 4:04 PM

I like "Browncoat Day" myself...

-Jonestein
*************************************
OPERATIVE: ...and I'm unarmed.
MAL: Good.
(BLAM!)

FIGHT TO RE-LIGHT!!
www.browncoatsriseagain.com
www.texasbrowncoats.com
www.fortworthbrowncoats.com

FUWERGH

Friday, April 14, 2006 4:16 PM

I'm with Pirata, I like Serenifly Day, because no one's going to mistake it for something else. If I did't know about Firefly and I saw a flyer for Firefly Day or Serenity Day I would ignore it, but if I saw the word "Serenifly" I might take a closer look to see what it was.

AZHEA

Friday, April 14, 2006 4:36 PM

Yep, Serenifly Day has an interesting ring to it and would catch attention.

I'm in, got the reminders set on my comp and everythng.

I posted on MileHighBrowncoats and will mention it elsewhere too.

*************************************************
I look out for me and mine... that don't include you 'less I conjure it does.

SAMEERTIA

Friday, April 14, 2006 4:57 PM

Just wrote it on the calendar at work-
SERENIFLY!
My coworkers are already converts, so it should be easy to get them to go along with it.

Suggestion-
Someone was mentioning the difficulty in renting the DVDs. Most video places will let you reserve in advance- just put in reserve requests.
Also, if you're a BlockbusterOnline or Netflix user, clear your veiwer-lists for that week and just leave one title- Serenity.

NOSADSEVEN

Friday, April 14, 2006 5:11 PM

So, is there a reason that y'all are not sticking with the original, "Can't Stop the Serenity" moniker for the June 23rd events?
http://www.cantstoptheserenity.com/

Has anyone checked with B!x?

~~~~~~~~~~~~
Ain't. We. Just.

SAMEERTIA

Friday, April 14, 2006 5:44 PM

Because "Can't Stop The Serenity" didn't really work all that well? People didn't know what it was or what it was about, unless they were already tried and true Browncoats.

I have no problem with using the same url, but we need more promotion than that, I think. :)

MALAYNADREAMS

Friday, April 14, 2006 6:00 PM

I'm in

Also, I think it'd be good to make threads like "What did YOU do for Browncoat Day?", with pictures of stickers posted places, or people dressed up in Serenity gear, or of people with their newly bought extra BDM, etc. So we *know* people did something--and it feels real, feels more special, seeing what other people did around the world. It also gets people to think, "Browncoat Day?...huh?" & pop in.

Or, actually, Do you think it's possible to have a Browncoat Day (or whatever it'll be called) website? Similar to the websites where people take pictures of certain things (like, when Bush got reelected, there was a site where people sent "I'm Sorry" pictures...and there are other websites as well). I find that those links are easy to circulate around the web--everybody comes across 'em at one point or another. So when they see hundreds of pictures of what we did, they'll be interested--or at least, aware. It'll also solidify this for future years and be simple...just pictures of what we did, and perhaps a little intro. Simple's good.

EDIT: Oh--I see there's already a website going, heh. But I still think the picture idea is good ^_^

EDIT2: also...I like the name of Browncoats Day (I voted on the site)...because "Browncoat" is something different (everyone has heard Firefly or Serenity used in diff. contexts) but Browncoat makes ya go--"...What?" I know when I first got into the show a month ago & was frequenting the boards, I saw all this "Browncoat this and Browncoat that" and it was interesting to me. When you connect yourself with a certain name, it gets attention. Like, Trekkies or whatever other names. People eventually know who they are and what they stand for.

So, for me, I think it's important to get out who we are--and we're Browncoats. Even if they don't know what our cause is about, they'll know who we are. And later when we get the show back, they'll remember.

--------------------
Call me Faith--we're family here, no need to be informal.
*Browncoat since March '06: late on the bandwagon, but I ain't going anywhere!

DANIELFYRE

Friday, April 14, 2006 6:25 PM

Here's a suggestion: to all those that post in other sci-fi boards or other boards in general why not take the banners supplied earlier (if the creator doesn't mind as I'm sure he/she won't) and post them along with your signatures on the other boards again just to build anticipation/curiosity about the whole thing. Or if we decide on one official website to organize this...then maybe use a banner from that site with some sort of tagline...Just a suggestion.

Also...I liked browncoat day myself because fans know what it means, nonfans arn't as sure so again it may create curiosity and intrest.

-Dan

Ain't that just shiny?

KAELE

Friday, April 14, 2006 6:31 PM

I WILL be going out and buying a DVD and I think this is an extremely shiny idea. If anyone needs help with something, please message me. I don't know how to program websites or anything, but I can email and write with the best of us!

I vote for Browncoat Day.

Other ideas:
Has anyone thought to e-mail or call SciFi Channel and ask them to play Firefly that day to celebrate? (I'll do an e-mail!)

Ask the night shows to interview Joss (and the rest of our BDH's). (I'll do this too!)

Hit Hot Topic and buy a Browncoat/Serenity/My Turn shirt that day. (Already got mine, but my little Browncoat could use one!)

Call your local radio station that has a "Sound off!" (like 93.3 WMMR Phila's Love you, hate you line) and say, "Happy Birthday Joss! Bring back Firefly!" FLOOD the damn airwaves! If we have to piggyback on other people's signals, then we'll DO IT!

Add any showings of Serenity on June 23rd for Browncoat Day to local TV stations' calendar of events.

Contact local SciFi clubs and inform them of your efforts and Serenity showings. Ask for help, and ask them to include it in their newsletter! Do this soon so it can be included in a May and June Newsletter.

Reminder:
Keep any purchases to licensed material. Joss, Universal, Fox et. al. won't see a penny or any sales records unless we keep it strictly to those people who can be influenced by what we're doing!

~Kaele

Click here http://www.serenitymovie.org/browncoats/forums/index.php?showtopic=478
0 for info about the Appreciatin' Nathan Crew, Mal's Bunk, and how to join.

>>Appreciatin' Nathan's original "FLaF"

DINKY

Friday, April 14, 2006 6:47 PM

Instead of putting flyers up in random locations, how about we find out where the big guys in suits work?? And post the flyers all over their front doors?? *Dinky hopes they don't use helicopters to go and leave work, I wouldn't want to have to go all the Matrix 1 on them just to put some flyers on their roof*

Everybody's been doing the charity events and all since forever, and it seems as though these people don't care. I don't think they notice.

"Th3re !s n0 spo0Ne." -The Matricks

KAELE

Friday, April 14, 2006 6:54 PM

Let me explain WHY I'm focusing on doing television stations and radio stations.

The one thing that Firefly and Serenity have been known for is their success in viral marketing. Us Browncoats are experts in it. It costs the studios nothing if we're doing all their advertising for them. That's what they rely on and what got our BDM made.

I feel it's time to make us somewhat mainstream, and at a viral level, but a step up. Focus a little more on your local areas, hitting the television stations and radio stations. Internet sites and forums are a global way of looking at things, but they'll only hit the focus audience of people like us. We want to hit a NEW audience of people who have yet to see and love what we are so passionate about. Pique their interest, get them to spend their cashy money.

Personally, I feel that radio stations are an excellent target for our viral marketing. There are a few stations here in Philadelphia that are ALWAYS looking for something gimmicky, something weird, and something other than mainstream to promote. They're on the air every day, putting out hours of airtime on their talkshows, and ALWAYS looking for content that is whacky and will attract attention.

Heck, buy a few DVDs and mail them off to a radio station in a package and encourage them to do them as contest prizes for Browncoat Day! (what I've been saving my money for lately)

We are at a disadvantage here because there isn't really any formal organization of Browncoats. At least, not like there are "Starships" dedicated to meeting once a month in respect to Star Trek.

But we do have a major advantage. We are ACTIVE fans. And we are fans who speak with our cash: the one true way that studios and marketers and movie investors pay attention to.

We can and will do this. We have to!

~Kaele

Click here http://www.serenitymovie.org/browncoats/forums/index.php?showtopic=478
0 for info about the Appreciatin' Nathan Crew, Mal's Bunk, and how to join.

>>Appreciatin' Nathan's original "FLaF"

MALNOURISHED

Friday, April 14, 2006 7:32 PM

I'm in. I agree that we should keep it simple, focusing on purchasing as many copies of the BDM as possible on that day and going to screenings. I also think that kaele is onto something by trying to get some mainstream media attention. Another easy way to do this is to write in to your local newspaper (or post on your newspaper's website). A blurb about Serenity Day, who we are, and a little bit about the 'verse would serve as an interesting public interest story.

MalN -- First Mate of the Appreciatin' Nathan Crew

KAYLEESTHEGREATEST

Friday, April 14, 2006 8:26 PM

I ve sent out emils to everyone i knew and told them to pass it forward. i used the picture that said find serenity june 23rd

Someday the verse will spit in your soup but at least they gave you soup.

-Our mission as browncoats is to make us known.

DEWRASTLER

Friday, April 14, 2006 9:18 PM

I just want to repost the link to this webiste:

http://www.straightfromthehorsesmouth.co.uk/firefly/

This is where we all need to go to get this all started.

I like the idea of getting media attention. I've already suggested that we bombard Universal with letters during that time period. Just Universal for they alone are in control of our 'verse. And since the postal system isn't perfect, we would have to mail as many letters and postcards in the week before and after June 23.

I like the idea of postcards along with letters because they are harder to ignore. They have pictures, and people always notice something shiny.

I also think that letters and postcards publicizing this event should be sent to the media. I mean both local and national media. All we need is one lucky reporter to catch wind of this and run with it to make the national news. We just need to find that one reporter, and that takes a lot of repeated letters from mutlitple sources.

Finally, I can't stress enough to go to that website so we can stop discuss this and get organized. That is what we need right now. Organization, and a lot of DVDs sold.

PIRATA

Friday, April 14, 2006 9:46 PM

Well, I would have liked an option to vote "SereniFLY", but whatever. ;)

The important is to get started, and my most sincere congrats and thanx for putting the site up and running already!

Next step: find an agreement over the banner!
If the name doesn't tell everything, then the banner has to fill the blanks!
Either show the Ship, or the Captain, or the logo of Serenity, or all.

Maybe I'd avoid those recurrent quotes we all like to use.
We don't want to look like brainwashed rabid fans. Just rabid fans, you know
Let's just show what we can create, and move ;)

IANW

Friday, April 14, 2006 9:49 PM

I think these are all great ideas. Maybe we should have the website listed an update with all the suggestions in there so we can speard the word a little more effectively adn efficiently.

I'm for a charity screening in buffalo, NY but i feel like i'm the only browncoat in the area. Is there anyone that can help or at least just hold my hand through the process?

june 23rd isn't exactly the best timing for me either sicne that'll be the last week for my summer calculus II class but i'm willing to sacrifice some sleep and maybe an ulser or two for the contribution

-Ian

11THHOUR

Friday, April 14, 2006 10:25 PM

Quote:
Originally posted by Jonestein:
I like "Browncoat Day" myself...

Perhaps the newer fans aren't aware of this, but...

there already is a BROWNCOAT DAY.

It's previously been dedicated to December 9th, (2003) the day the "Firefly" DVD box set was released.

"Browncoat Day" is taken.

11th Hour

________________________________________________

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart

DEWRASTLER

Friday, April 14, 2006 10:33 PM

I'm all geared up for Serenity Day and ready to help in any way I can. I don't remember who designed the postcard based on mphillips artwork a while back, but I liked that. That is something I would like to see us use against Universal, along with maybe a few other designs. I'm not good at those sort of things, but I'll see what I can do.

As soon as we get that website up and running, the media has to know about this. It is vital to this operation that people know it is going on.

Oh, and I was just looking at my UK poster (i like it better than the US version) and I thought of this, hope you like it:

On June 23, we aim to misbehave.

AGATSU

Friday, April 14, 2006 10:56 PM

Quote:
Originally posted by Dewrastler:
On June 23, we aim to misbehave.

I was thinking the same thing.

=============================================================================================================

"They just float out there, sending out re... raver... reading parties." - Alan Tudyk

IANW

Friday, April 14, 2006 11:30 PM

PIZMOBEACH

maybe you can have the site name be
www.re-unificationday623.com

the 623 means june 23rd and re-unification day is obviouslly the name of the day (or somthing else if you change it.)

just my 2 cents

IANW

Friday, April 14, 2006 11:42 PM

oh yeah, I just thought of another idea.

when we get the website up, i'm going to post flyers around college campus on the bullitins- i figure, people at the college level age will notice this more than most ya know?

I was thinking of doing this for advertizement of the charity screening as well, but when school is out, you can even do this at media play, barnes&nobles etc. any store that has a bullitin on it.

coffee shops also allow fliers to be shown (esp if it's a charity event)

AGATSU

Saturday, April 15, 2006 12:18 AM

We should try to make this look as professional as possible. Or rather do it so professional that we don't have to make it look professional.
For example, I'd advise against everyone making their own banners and just go wild. We need a few professional designs we agree on and then we ALL wear one of them in our sigs on ANY board.
I suggest that anyone who wants to submit banners should do so until Thursday night. On Friday and Saturday we vote on which ones to use, and from Sunday forth everyone picks the one he likes the most in the selection.

Since this isn't supposed to be an FFF thing, but a united Browncoat effort, we really should invite the representatives of the other websites to participate in the planning phase, or we're gonna have 30+ individual groups of browncoats with different plans for June 23rd that haven't been coordinated with the others, and the whole mess will just look chaotic.
Are there currently any discussions on any of the other boards about June 23rd?
We may need a few catchy lines like "On June 23, we aim to misbehave.". Any suggestions?

On a slightly different note, I don't think it would do much good to try and organize a screening in Germany, due to the lack of browncoats (No Firefly on TV here). At least there aren't enough German browncoats in one place, which as opposed to the Fruity Oaty Bar would be MANDATORY for a screening.

I forgot a few points I wanted to mention, but I can't remember what they were.

=============================================================================================================

One day.
One plan.
One army of browncoats.

On June 23rd, we aim to misbehave.

JAYDUCK

Saturday, April 15, 2006 12:45 AM

Quote:
Originally posted by 11thHour:

Uh... "Unification Day" is the day the Alliance got control of the planets... and by the way, defeated the Independents.

Why would we want to name this after the day the Feds took over and crushed the spirited Browncoats?!

LOL good point.

But then again...the Browncoasts lost...

we want to win.

Maybe we SHOULD emulate the winning side.

Tongue n' cheek, but me (and my wife) are here to help however we can (P.S. - I donated to your 11th hour page a couple days ago)

IANW

Saturday, April 15, 2006 1:10 AM

I agree with everything you mentioned. I'm waiting for the offical banners etc. to print out myself.

Since i'm from Buffalo, NY, i doubt there's a lot of browncoats here, but i'm willing be convinced that there's a lot of "closet-firefly-fans". :tounge:

My opinion on the charity thing is that if I publicize this correctly, people will come to see this movie just for the charity, not even knowing the 'verse as we love and cherish it. In a way, it's almost briliance in that fact becuase it'll spread the word faster than word of mouth in a short period of time.

Plus, advertizing will be much easier becuase again, it's a charity, so a lot of news stations would pick up the story becuase it's such a unique charity-> thus continuing the story on all the details (the 23rd being joss' birthday, explaining the tv show yada yada). Think as a regular movie goer that has a friday night to kill. I'd go see the movie becuase it's for a good cause and also becuase I havn't seen the movie yet.

I was thinking of allowing free admitance with showing a reciept of the movie bought that day or somthing like that. Granted, i'll have to throw in 5-7 bucks for that person's admitance, but at least they spent 17 bucks on the movie.. right?

Also, this is another idea I have: selling the merch (dvds) after the screenings and donating the proceeds to the charity as well (again selling more movies/DVDs)

i'm a poor college student, so i couldn't pull this last idea off myself but ya know, if i work things out well enough, I might get lucky

I'll keep everyone updated of course :)

KAELE

Saturday, April 15, 2006 1:29 AM

Quote:
Originally posted by Dewrastler:
I don't remember who designed the postcard based on mphillips artwork a while back, but I liked that. That is something I would like to see us use against Universal, along with maybe a few other designs.

That was ME.

http://www.geocities.com/ml_mcfadden/postcard.doc

You have my permission. Double check with MPhillips about posting that link on your page, but I don't think he'd mind at all.

~Kaele

Click here http://www.serenitymovie.org/browncoats/forums/index.php?showtopic=478
0 for info about the Appreciatin' Nathan Crew, Mal's Bunk, and how to join.

>>Appreciatin' Nathan's original "FLaF"

WHISPER

Saturday, April 15, 2006 1:42 AM

Why June 23rd, out of curiousity? Is it becuase it's Joss's birthday? Or because that was the date of the last round of Serenity pre-screenings?

Want Firefly/ Serenity/ BtVS/ Angel desktop wallpapers? Take a look at the ones I've created at:
http://www.whispergraphics.net
Now hosting the Firefly Extended Gagreel
I have added a forum to my site and now I need some members!

11THHOUR

Saturday, April 15, 2006 1:43 AM

Quote:
Originally posted by jayduck:
Quote:
Originally posted by 11thHour:

Uh... "Unification Day" is the day the Alliance got control of the planets... and by the way, defeated the Independents.

Why would we want to name this after the day the Feds took over and crushed the spirited Browncoats?!

LOL good point.

But then again...the Browncoasts lost...

we want to win.

Maybe we SHOULD emulate the winning side.

Browncoats don't want nothin' to do with anything that smells of the Alliance no how! Hell, if we did then why not call it "FOX TV Day"?!

'scuse me while I get sick in the corner...

Okay... I'm alright now!

Quote:
Tongue n' cheek, but me (and my wife) are here to help however we can (P.S. - I donated to your 11th hour page a couple days ago)

The help will definitely be needed, all the fans want this project to make a loud and clear statement...

... and thank ya kindly for the coin to help keep my lil' ol' Firefly/Serenity guerilla marketing website flyin'!

11th

________________________________________________

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net

Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart

PIRATA

Saturday, April 15, 2006 1:58 AM

AVOID CHAOS!!!!
That's the only thing that can make the project fail. Really:

ONE leader
(not proposing myself, not enough time beside posting).
People, one is enough. We're all browncoats, so we all have enough brains. I'd go with a Vet, but it doesn't matter.
He'll just have to re-read through the proposals posted here and in the other threads... all the reasonable notes have been made already.
No need to keep debating the same things over and over, we'd just create chaos and slow down.

ONE name

ONE Banner

ONE signature Banner

This we need right now, so that we could start advertising and elaborate the little details in a more "relaxed" way.

KAELE

Saturday, April 15, 2006 2:18 AM

I agree with one leader. I'd offer myself, but I don't know about the time commitment. I'm kinda maxed out as it is volunteering to get some viral advertising done for a convention that some of the BDH's are showing up at.

I am not so good at websites, but I'm a fair decent hand at organizing things and finding people to do stuff.

I'm writing an e-mail to the people at http://www.browncoatsriseagain.com The site's already up and running and if I get a reply from them, I can ask them to update a bit and help get the word out about June 23rd. They can add in some of the ideas on here already. I'm also adding a post onto http://www.serenitymovie.org about the ideas posted on here.

You can't stop the signal.

~Kaele

Click here http://www.serenitymovie.org/browncoats/forums/index.php?showtopic=478
0 for info about the Appreciatin' Nathan Crew, Mal's Bunk, and how to join.

>>Appreciatin' Nathan's original "FLaF"

DEWRASTLER

Saturday, April 15, 2006 2:54 AM

Exactly right on that point. We need the controlled organization of a leader, and we need to put down all the ideas of this thread into one simple, bulleted proposal. Thats the only way to be taken seriously.

Right now, as a mess we can be shrugged off. I heard the rain analogy earlier so I'm going to run with it.

A small shower can be ignored, but a thunderstorm is a force of nature to be reckoned with. We need to join together and controlled to be that force.

PIZMOBEACH

Saturday, April 15, 2006 5:22 AM

You people are amazing - you have so much energy!
My hopes for any web site that is created for this world wide event are:

1. State the first, main objective: Spread the word to all Browncoats for a call to buy a copy of the DVD Serenity (first) or Firefly (second) on the date of June 23rd. The purchase of the dvds is the single largest positive act we can do to effect the return of a sequel or a tv series. There’s really no way to state that any better: June 23rd happens and we all buy a Serenity DVD.

Plus:
2. To provide a list of where special screenings of Serenity are going to be held and when on that day.

3. To provide a resource for banners to use by fans in bulletin boards or fan sites - whereever - for promoting #1.

4. For those that want to go beyond the initial idea, to provide printable text that can be downloaded for letters to:

A: local media outlets to announce the event for added buzz.
B. to be sent to Universal to congratulate them on their taking the chance on Serenity and that we eagerly await their decision to make a sequel.

Main Big Thing: Buy Serenity June 23rd! I can’t wait! I’m looking forward to seeing who I might run into doing the same thing!

Scifi movie music + Firefly dialogue clips, 24 hours a day - http://www.scifiradio.net

AGATSU

Saturday, April 15, 2006 10:13 AM

Let's hope people reading all of those different "versions" of June 23rd won't get confused. Someone needs to work on the DEFINITE plan and spread the TRUE word.
As it is now, I guess a lot of people who heard about this just know they're supposed to buy the DVD. However, as far as I know, the plan is to ORDER IT FROM AMAZON. That way, it climbs WAY up the amazon rankings and has more of an impact.

See, confusion right there. It's great there's so much input by everyone, but we need someone to make stuff OFFICIAL and summarize it on the website.
The website has to be factual and instructional and up-to-date.

=============================================================================================================

"They just float out there, sending out re... raver... reading parties." - Alan Tudyk

DEWRASTLER

Saturday, April 15, 2006 1:13 PM

Since we can't possible have all the mail arrive at Universal at the same time (the postal system doesn't just work well enough) I say we start the letter campaign nine days before June 23. That way we can send postcards with a theme, a different character each day. And finally, on Serenity day, the tenth day, it will be the Serenity theme.

All we need now is organization and participation. Can't wait for the web site to get up and running.

One day.
One plan.
One army of browncoats.

On June 23rd, we aim to misbehave.

AGATSU

Saturday, April 15, 2006 2:53 PM

Quote:
Originally posted by Dewrastler:
Since we can't possible have all the mail arrive at Universal at the same time (the postal system doesn't just work well enough) I say we start the letter campaign nine days before June 23. That way we can send postcards with a theme, a different character each day. And finally, on Serenity day, the tenth day, it will be the Serenity theme.

All we need now is organization and participation. Can't wait for the web site to get up and running.

One day.
One plan.
One army of browncoats.

On June 23rd, we aim to misbehave.

Great idea. This will also satisfy the "Why not make it 2 days/one WEEK" - people on here. We'll send a letter every day the nine days prior to June 23rd, and since we "warn" Universal that something big is going to happen, they might think it's the great letter campaign and go "Grooooan...", and then BOOM! Amazon is a few ten thousand copies short on Serenity DVDs. That oughta put a smile and/or puzzled look on the faces of the Universal people.
Uhm, who's the webmaster here? FollowMal? Maybe we could make some kind of announcement on the front page (last update has been in January, anyways...).
As soon as we have someone in charge, they can open another, official thread... this one is getting kinda long again...

WE'RE STILL WITHOUT LEADERSHIP HERE, HEEEEEEEEELP!
I don't even know who's a veteran and who's a newbie, so please, some veteran who knows what they're doing, take charge!

Nice sig, Dewrastler.

EDIT: Hm, btw, someone should talk to the Serenity/Equality people and ask what they think about the plan, since technically, it's THEIR day.
But I think they won't mind.

=============================================================================================================

One day.
One plan.
One army of Browncoats.

On June 23rd, we aim to misbehave.

MAXRIMSTAIN

Saturday, April 15, 2006 4:16 PM

In case you missed the massive attempt to co-ordinate this effort and get everybody in the same boat and doing the same thing

www.straightfromthehorsesmouth.co.uk/firefly

it is an open poll i started about how we as a community can pull together and decided, what where gonna call it, and what we gonna do.

Its like in the comments at the begining of this thread, there are to many thing going on all at the same time, to many threads and discussions about what are we gonna do. get to the link above and vote about how were gonna do this, because if we are, we might as well do it properly.

SPREAD THE WORD! THIS IS GOING TO BE THE BIGGEST COMMUNITY EFFORT IN THE PLANET!!!

DEWRASTLER

Saturday, April 15, 2006 4:53 PM

I thought that was a good sounding signature myself too, so I took it and ran. Just going for the whole unity thing until we can get official banners going.

Plus, I just think it sums up what we're all doing here really well. Now that we've all been talking this through for a good while, time for some action. I'm ready, just need some help steering myself in the right direction.

One day.
One plan.
One army of Browncoats.

On June 23rd, we aim to misbehave.

JANA

Saturday, April 15, 2006 7:27 PM

As well as buying the BDM, might we all want to preorder the shiny new Firefly Official Companion (Volume ONE!) on the same day?

Jana

You can't take the sky from me...

AGATSU

Saturday, April 15, 2006 7:54 PM

If you want to... the more money they make on the franchise, the happier everyone will be.
But everything except the Serenity DVD is NOT MANDATORY.
If we have to decide about too many things, none of them will get done right, so let's concentrate on the DVD and helping the Serenity Now/Equality Now-people in arranging screenings (did anyone check with them about the charity thing for Equality now and how that works?). I like the letter campaign, too.

Okay, so doesn't anyone WANT to take charge of this project or are you all just shy little mice?

=============================================================================================================

One day.
One plan.
One army of browncoats.

On June 23rd, we aim to misbehave.

IANW

Saturday, April 15, 2006 8:36 PM

well, i'm planing on having a screening in my city so i've been doing some reasearch on the whole bit.

You have to find a venue that will agree to have the charity screening. Becuase june 23rd is on a friday, they may not be happy to give up revenue on a friday so they're planing the week of the 23rd as the last possible resort if you cna't book a 23rd.

You then contact either the universal represenative that the venue has contact with, or the universal rep. listed on the website. This will take care of the legality of the event.

After that, you have to advertize, create tickets, find the right movie medium (do movie theaters require movie reels for example? or can they play the DVD we own?)

I'm in buffalo and we have a lot of old theaters that play independant films... my plan is to have SEVERAL airings on that friday to reach the whole county in these theaters.

The briliance of this plan is that it's made for the charity, so that means advertizing will be easy becuase news stations, radio, all types of media will advertize this event if you spread the word correctly.

some of my ideas with the serenity screening is that I was thinking of trying to find a financial backer (maybe the movie groups?) that will sell the movie, series AFTER the airing and also donate the procedes to the charity. My guess is that if they liked the movie, they may want to pick it up right after ya know?

also: have we found someone to write up the "offical" letter we're mailing out? I'd voluenteer but i'm not the best choice for writing.

AGATSU

Saturday, April 15, 2006 9:19 PM

That's why people keep asking for someone to take charge and apply volunteers to specific tasks.
Come on, you people managed to get a BDM of a cancelled show, it must have been more organized than this.
Hm, which gives me an idea... maybe we could get this project under the patronage of one the crew, or even Joss. They wouldn't have to do much, just say that they think it's mindblowingly shiny and let us quote them, or do an online interview about their thoughts about this. It would get us a LOT more motivated Browncoats and make Firefly Day somewhat official. And I'm quite sure Universal won't burn them on the stake for supporting what is basically a buying frenzy on their franchise combined with a huge (absolutely FREE) advertising event AND charity. I mean, come ON!
Maybe we could organize a letter explaining what we're planning and an Aussie Browncoat could give it to Summer at the Supanova convention on April 21st-23rd. I'm sure she can get in touch with the others if she likes the idea. If there are fan interviews planned with her there (or anyone else from the family anywhere, of course), they could ask her if she heard about it etc...
From the impression I got of Joss and the crew, they seem to like us almost as much as we like them, and I'm sure they won't object to our efforts to boost their careers, either.
Max, could you take out the BROWNCOAT DAY option on the site? Someone, I think 11th Hour, mentioned that that name has already been taken.
So, do you wanna take charge? You're obviously doing something.

=============================================================================================================
One day.
One plan.
One army of Browncoats.

On June 23rd, we aim to misbehave.

www.straightfromthehorsesmouth.co.uk/firefly

11THHOUR

Saturday, April 15, 2006 9:42 PM

Quote:
Originally posted by Agatsu:
That's why people keep asking for someone to take charge and apply volunteers to specific tasks.
Come on, you people managed to get a BDM of a cancelled show, it must have been more organized than this.
Hm, which gives me an idea... maybe we could get this project under the patronage of one the crew, or even Joss.

While it is a very good idea to get organized under some leadership, Joss himself cannot be directly connected to this.

The studio and media would just see it as Joss directing his army of loyal fans to do his bidding. It would smack of a rather incestuous set-up.

This project must stay solely a fan originated and promoted indeavor. It also will help WILDLY to recruit as many new fans as possible. We also don't want to come off as an insulated group of followers who performed a short term dramatic buying frenzy.

Everyone try to remember to look at this from a studio's point of view. Passionate fandom isn't enough. They want to see that there's a widespread audience out there that will justify the millions of dollars of investment it takes to produce either a TV show, mini-series, or more movie sequels.

So it's much better for Joss if he's not directly involved... in fact, it's crucial. Now it's perfectly fine for him to comment on the event, but not be part of it. Joss already personally fought to get "Serenity" flying again (with some help from fans of course). But this time the demonstration has to come purely from the fans... that's the way to PROVE that there's a big, passionate audience out there to watch/buy tickets/PPV, whatever, for more Firefly/Serenity.

11th Hour
Veteran of Many a Firefly/Serenity Promotion Campaign

________________________________________________

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net

Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart

AGATSU

Saturday, April 15, 2006 9:48 PM

Hm, good point.
I liked my idea, but I guess you can't reason with... uhm, reason.

=============================================================================================================

One day.
One plan.
One army of Browncoats.

On June 23rd, we aim to misbehave.

www.straightfromthehorsesmouth.co.uk/firefly

MEGMAC

Saturday, April 15, 2006 9:49 PM

IANW

Saturday, April 15, 2006 9:51 PM

Quote:
Originally posted by Agatsu:
That's why people keep asking for someone to take charge and apply volunteers to specific tasks.
Come on, you people managed to get a BDM of a cancelled show, it must have been more organized than this.
Hm, which gives me an idea... maybe we could get this project under the patronage of one the crew, or even Joss. They wouldn't have to do much, just say that they think it's mindblowingly shiny and let us quote them, or do an online interview about their thoughts about this. It would get us a LOT more motivated Browncoats and make Firefly Day somewhat official. And I'm quite sure Universal won't burn them on the stake for supporting what is basically a buying frenzy on their franchise combined with a huge (absolutely FREE) advertising event AND charity. I mean, come ON!
Maybe we could organize a letter explaining what we're planning and an Aussie Browncoat could give it to Summer at the Supanova convention on April 21st-23rd. I'm sure she can get in touch with the others if she likes the idea. If there are fan interviews planned with her there (or anyone else from the family anywhere, of course), they could ask her if she heard about it etc...
From the impression I got of Joss and the crew, they seem to like us almost as much as we like them, and I'm sure they won't object to our efforts to boost their careers, either.

=============================================================================================================

One day.
One plan.
One army of Browncoats.

On June 23rd, we aim to misbehave.

www.straightfromthehorsesmouth.co.uk/firefly

well, i see your point, we've been talking talking talking.

The first thing we need is an offical website. I don't want to bash anyone but there isn't any one website that give all the details in fine print black and white.

the link you have quoted is a good start. Why don't we make a deadline to have the entire shindig planed by? say next friday? Even though we have 2 months, that's not a lot. BY the time we have everything planed, it'll be 3 weeks from fireflyday or whatever we have.

Agatsu, I like the idea, it will create a LOT of buzz if we got a main character or even joss himself to urge us on. AND we'll have the video live and straming on the website.

Maxrimstain, do you have the resources for all of this?

So what do we have to work on coming up till friday?

1. A definate name for the website

2. the contact to the firefly crew/joss

3. the offical letter everyone will print for our mass-mailing campaign.

As far as a leader, I nominate RACH (if he wants it).

last thing i want to say- i am kind of disappointed with the view counts on Maxrimstain's website. And this thread also. We're counting on 20,000 members to buy the dvd but hell, not even 1/10 has even seen this thread!

We need this thread to be stickied, red flagged, underlined and a link up on the main page. I"m going to send out an e-mail now.

AGATSU

Saturday, April 15, 2006 9:54 PM

I'm sure somewhere over at http://www.cantstoptheserenity.com, you will find someone who can tell you exactly how it's done, if you're not satisfied with their FAQ: http://www.cantstoptheserenity.com/faq/

EDIT: Uhm, MegMac? I just answered the question while you deleted it for some reason. Now I look like a gorramn fool!

=============================================================================================================

One day.
One plan.
One army of Browncoats.

On June 23rd, we aim to misbehave.

www.straightfromthehorsesmouth.co.uk/firefly

AGATSU

Saturday, April 15, 2006 10:02 PM

IANW, 11th Hour has made a good point about making this solely a FAN effort. As much as I'd love to see Joss or someone from the crew participate, and as much as that would motivate more people, it might be misinterpreted as an effort by Joss to use his mindless fan drones to get his show back.
Pity, though. Ah well, as long as they're happy with what we did after it's done - and they can comment on it then as long as they want.
And yeah, not really a lot of people on the few threads about this. That's why I suggested putting something on the mainpage here at FFF.net.

=============================================================================================================

One day.
One plan.
One army of Browncoats.

On June 23rd, we aim to misbehave.

www.straightfromthehorsesmouth.co.uk/firefly

JANA

Saturday, April 15, 2006 10:07 PM

I volunteer to write mass mailing letter just as long as I get a bit of input as to what's in it.

Dear Universal/Sci-fi,

We're Browncoats. On June 23rd, we're doing some cool stuff for charity. Watch for it. (sci-fi: Air Firefly that day? Please?)

We are mighty.

Love,
Browncoats

Something along those lines, only a bit more pretty, no? I shall work on it and keep you all posted.

Jana

You can't take the sky from me.

MEGMAC

Saturday, April 15, 2006 10:07 PM

Quote:
Originally posted by Agatsu:
I'm sure somewhere over at http://www.cantstoptheserenity.com, you will find someone who can tell you exactly how it's done, if you're not satisfied with their FAQ: http://www.cantstoptheserenity.com/faq/

EDIT: Uhm, MegMac? I just answered the question while you deleted it for some reason. Now I look like a gorramn fool!

Sorry, I deleted it because the question had been sort of answered in an earlier post. Didn't expect you to reply so fast

- will check those sites. I now feel like a gorram fool so I guess we're even

------------------------------------------------
Mal: Wheel never stops turning, Badger.
Badger: That only matters to the people on the rim.

IANW

Saturday, April 15, 2006 10:14 PM

Quote:
Originally posted by Agatsu:
IANW, 11th Hour has made a good point about making this solely a FAN effort. As much as I'd love to see Joss or someone from the crew participate, and as much as that would motivate more people, it might be misinterpreted as an effort by Joss to use his mindless fan drones to get his show back.
Pity, though. Ah well, as long as they're happy with what we did after it's done - and they can comment on it then as long as they want.
And yeah, not really a lot of people on the few threads about this. That's why I suggested putting something on the mainpage here at FFF.net.

=============================================================================================================

One day.
One plan.
One army of Browncoats.

On June 23rd, we aim to misbehave.

www.straightfromthehorsesmouth.co.uk/firefly

Yeah, he wrote that while I was responding.. good point.

still, i tried to find a "contact us" link on fff.net and couldn't find one! who do we contact to sticky this thread and get it on the latest updates on the main page?

EDIT:

Jana: that sounds about right. Also, we agreed that each letter will be preferrably hand written so it will be taken notice more?

AGATSU

Saturday, April 15, 2006 10:15 PM

Well, we're not only doing charity, and maybe it would be better if Sci-Fi would air Firefly PRIOR or AFTER June 23rd. No use trying to lure people into the theatre to watch Serenity while Firefly is on TV at the same time.
I'm looking forward to your first draft!

=============================================================================================================

One day.
One plan.
One army of Browncoats.

On June 23rd, we aim to misbehave.

www.straightfromthehorsesmouth.co.uk/firefly

MORWEN112

Saturday, April 15, 2006 10:23 PM

I like the idea of airing the show before the 23rd. Kind of a "If you like what you see here, then..." sort of thing.

Anybody know of any Browncoats near Baltimore, MD? I live near there and I'd love to do something but I'm a minor, still in high school, so I'm not sure how much I'm allowed to do in regards to finding a screening venue or getting viewing rights from Universal. Unless I can convert one of my parents...which isn't looking too promising...

And is the cafepress merchandise "official"? Does it add to the overall profits of the movie? Just wondering...

New to the 'verse but ready and more than willing to learn.

Morwen

CAPTAINJOSH06

Saturday, April 15, 2006 10:31 PM

Shiny, Im in!

Well anyway here is my first banner:

-Background could be more Brown
-Maybe the text is brown and the background is space.
-Faces of characters on it, blending to make the background.

Any other feedback?

Greatz!
CaptainJosh

DEWRASTLER

Saturday, April 15, 2006 10:43 PM

Great banner. And I liked that you went with Serenity Day. Personally, thats what I think we should go with because it puts more of an emphasis on the BDM, which is what we're going for.

As for feedback, could you possibly find a font similar to that used for the official Serenity ads. Or maybe something close to it. And I like the idea of fading in some of the characters into the background. Overall, though, I still like it.

One day.
One plan.
One army of Browncoats.

On June 23rd, we aim to misbehave.

STRAND

Sunday, April 16, 2006 12:44 AM

Any Alberta Browncoats out there? I'm in Calgary and going to try to start off some guerilla marketing in the city. Posting flyers outside movie stores and such. Lets see some Cowtown serenification on June 23rd.

No power in the verse can stop us on June 23rd

ANONYMOUS1

Sunday, April 16, 2006 3:33 AM

Quote:
Originally posted by BrownCoat1:
Of course I have been guerilla marketing so long I don't know much else. I am going to contact local theatres & see what I can find out about a screening in this area.
...
Richmond, VA & surrounding area Firefly Fans:

Have you checked out the FAQ and other
info on http://www.cantstoptheserenity.com

As Of April 15, 2006:
13 Cities Planning Charity Serenity Screenings

You can also join the Yahoo group there to
discuss Charity screenings of Serenity.

ANONYMOUS1

Sunday, April 16, 2006 3:43 AM

Quote:
Originally posted by ianw:
I'm for a charity screening in buffalo, NY but i feel like i'm the only browncoat in the area. Is there anyone that can help or at least just hold my hand through the process?

june 23rd isn't exactly the best timing for me either sicne that'll be the last week for my summer calculus II class but i'm willing to sacrifice some sleep and maybe an ulser or two for the contribution

-Ian

Why don't you start your own thread like
"Any other Buffalo, NY Browncoats want a Charity Serenity screening?" You might find some Buffalo Browncoats.

If not there is always the Albany, NY or the
New York, NY screening.

There is a yahoo group on http://www.cantstoptheserenity.com
to discuss the Charity Serenity screenings.
Sort of virtual hand holding.

KAELE

Sunday, April 16, 2006 3:56 AM

All right. We need a leader and no one's stepping up.

I'll stand on the soap box. Just call me General Kaele. LOL

I'm hoping to see alot of "This is what you want? I'm getting it done! Expect an e-mail from me."

NEEDS:

Website Mission: I need someone with the server space and the cashy money to register a domain name. Anyone who can, please e-mail me: ml_mcfadden@yahoo.com I'll decide on the name and we'll go from there. Please also consider some form of BB? If you can afford it, wonderful. - Pizmo, gimme a buzz and let me know what you're willing to contribute!

Signature Mission: I need submissions for a "One Army of Browncoats" banner for everyone to add into their sigs. E-mail your submission to me. There will be no voting, I will choose it. Voting takes too much time. Please make it flash, include "One Army of Browncoats", "June 23rd Serenity Day" and the picture of the ship somewhere.

Avatar Mission: I need submissions for "One Army of Browncoats" avatars. Ditto above.

Webring Mission: "One Army of Browncoats" webring. I'm f'ing clueless. Do I need a programmer for this?

Webmaster Mission: I need a volunteer to begin combing the web for all Firefly and Serenity related sites. We're going to start e-mailing those webmasters to link to the Serenity Day site. Get me that list and I'll get you a letter to send them.

Spam Mission: Ditto the on Yahoo groups. As well as a volunteer to go join all those groups and post info/links. In other words, I need a guinea pig spammer. Contact me to volunteer and be prepared to be called all manner of unseemly things. This will not be an easy mission.

Blog Mission: I need a movie submission to be put up on people's Myspace, LJ, blogspot, and any other blog related site for Browncoats to upload to their blogs. I want a mini-commercial. Submit to me and I'll choose one.

Podcast Mission: I need someone with a nice voice and fairly good recording software. Another commercial. I will take submissions on content.

Phone Mission: I need someone who's got unlimited long distance calling. I've got something in mind, but I'll need to discuss this with them. Only reply if you've got telemarketing experience and are willing to spend some hours on the phone.

----
I need this. You need this.

WE WILL DO THIS!

~Kaele
General

One Army of Browncoats

KAELE

Sunday, April 16, 2006 4:12 AM

This has been moved to a new thread:
http://www.fireflyfans.net/thread.asp?b=2&t=19833

~Kaele
General, Browncoat Army

ANONYMOUS1

Sunday, April 16, 2006 4:25 AM

Quote:
Originally posted by Agatsu:
On a slightly different note, I don't think it would do much good to try and organize a screening in Germany, due to the lack of browncoats (No Firefly on TV here). At least there aren't enough German browncoats in one place, which as opposed to the Fruity Oaty Bar would be MANDATORY for a screening.

Germany was in the million dollar Box Office club
for Serenity. How about a big city near the
Autobahn. All you need is at least one really
determined and brave Browncoat and about twenty
or so other Browncoats to attend a screening.
100 would be better.

PIZMOBEACH

Sunday, April 16, 2006 5:50 AM

Quote:
Originally posted by Kaele:
All right. We need a leader and no one's stepping up.

Hi Kaele, and other BCs reading this thread,

Here's what I know: Maxrimstain, the Browncoat who posted the first thread that got us all revved up:

http://www.fireflyfans.net/thread.asp?b=2&t=19719

did step up and did start a web page:

www.straightfromthehorsesmouth.co.uk/firefly

For the sake of clarity and focus I suggest you can contact him (I'm sure he can use the help!). Domain names and web space have been purchased and a web page will follow shortly (I believe April 20th is the target date).

Scifi movie music + Firefly dialogue clips, 24 hours a day - http://www.scifiradio.net

ANONYMOUS1

Sunday, April 16, 2006 6:03 AM

Quote:
Originally posted by ianw:
Since i'm from Buffalo, NY, i doubt there's a lot of browncoats here, but i'm willing be convinced that there's a lot of "closet-firefly-fans".

Looks like there are at least 3 or 4 of you
Buffalo Browncoats. Maybe you could get their
help with your Charity Serenity Screening.

http://www.serenitymovie.org/browncoats/forums/index.php?showtopic=486
6

"Buffalo Browncoats?, Need me some more friends!

I'm curious. I've been looking here, there, and everywhere. I have found links to the NYC Browncoat yahoo group and the Rochester, NY Browncoat website.

Are there any Buffalo, NY Browncoats? I would like to either join or start one if there isn't.

Thank you to Shelley for pointing me here and helping me find the other two.
"

IANW

Sunday, April 16, 2006 7:16 AM

drunk post---->

lomglive the browncoats!!!!

for all who yearn for buffalo bnrown coats, lemme post tomm . we'll make this shindig the best of the land...

yyay!
-ian

AGATSU

Sunday, April 16, 2006 8:09 AM

Quote:
Originally posted by Anonymous1:
Germany was in the million dollar Box Office club
for Serenity. How about a big city near the
Autobahn. All you need is at least one really
determined and brave Browncoat and about twenty
or so other Browncoats to attend a screening.
100 would be better.

Hm, I'm gonna check with the German Firefly forum.
Okay, found it. 199 registered members ACROSS GERMANY. That's not much. I guess most of the German Firefly fans went to english speaking boards like this one... And the only mention of a German fansite that I found led to a dead link.
But anyways, I'll see what I can do.

=============================================================================================================

One day.
One plan.
One army of Browncoats.

On June 23rd, we aim to misbehave.

www.straightfromthehorsesmouth.co.uk/firefly

CAPTAINJOSH06

Sunday, April 16, 2006 9:56 AM

My new version of `Serenity Day` banner

This time i found a papyrus style font which goes with firefly and serenity. And I have added the 23rd june part.

Although i believe I could try and find a space type of text like the 1 i have on my Serenity DVD box. The original Firefly Text im working on.
Greatz!
CaptainJosh

RACH

Sunday, April 16, 2006 11:22 AM

Hey'all

Jeez, you go away for a day and it all goes off! Love it all.

CaptainJosh, Avatar, all those who've done banners, want to talk to Maxrimstain? I'm thinking we might to vote on an official one. One thing is easier.

Jana, love the letter. Short, sweet and to the point.

Haven't really got anything to add. Still trying to find some Scots and do the practical. Keep getting everyone onto
http://www.straightfromthehorsesmouth.co.uk/firefly/

Love y'all.

x

One day.
One plan.
One army of Browncoats.

On June 23rd, we aim to misbehave.

MPHILLIPS

Sunday, April 16, 2006 11:37 AM

I'm in...100%

IAMJACKSUSERNAME

Sunday, April 16, 2006 2:30 PM

If flans buy the Serenity DVD from a site that ranks sales, it may be better to not buy if it's already ranked number 1.

I think it'd be better to wait until it's number 2 and then buy it, so you can get it to number 1 again, and have a claim like "Amazon's number 1 average ranking DVD seller for x weeks". Amazon has a average ranking, highest, and lowest, for the product for every day.

This'd be better than blowing it all on one day, since sales numbers aren't made public. It also helps by listing Serenity longer on prominent Amazon pages.

Quote:
Hm, I'm gonna check with the German Firefly forum.
Okay, found it. 199 registered members ACROSS GERMANY. That's not much. I guess most of the German Firefly fans went to english speaking boards like this one... And the only mention of a German fansite that I found led to a dead link.
But anyways, I'll see what I can do.

[...]

One day.
One plan.
One army of Browncoats.

On June 23rd, we aim to misbehave.

www.straightfromthehorsesmouth.co.uk/firefly

Agatsu, please remove the long line of =s from your sig, and edit your past posts with it to stop the page widening http://en.wikipedia.org/wiki/Page_widening which makes it hard to read threads you post in with some browser setups. Please also ask ianw to edit his posts quoting the =s.

Folk may also want to reconsider the conbination of browncoat, army, plan, and ONE ONE ONE; see http://en.wikipedia.org/wiki/Sturmabteilung and http://tinyurl.com/j9jgt
--
I am Jack's username
How to write thread titles: http://www.useit.com/alertbox/980906.html

SAMEERTIA

Sunday, April 16, 2006 4:46 PM

Heya, Jack.
You're absolutely right about the "One army of Browncoats" analogy to Nazi Germany. Sadly, this place has mob mentality, not military support logic. Look for a heap of arguments on why we need to be called "An army of Browncoats" including that "military speak is all in fun" and "That was so long ago nobody remembers what Brownshirts were". I'm guessing there will also be an influx of those who will be upset that their ideas were 'dissed' and those who will leap to the defense of them.

Okay, now that I've presented all the arguements for it one place, no one else has to clutter up the thread with it.

As for rethinking, this thing is flying fast and hard, with little chance for changes in direction now. The hope is that the early guerella marketers who performed so marvelously to bring us the BDM a few years ago can manage to keep it from flying straight into a brick wall.

(Although it would be nice if they would actually listen to those of for whom those marketing techniques DIDN'T work, so that they might try something different to reach new audiences this time.)

TVCHICK

Sunday, April 16, 2006 5:30 PM

For people who can't afford to buy Serenity, what about renting Serenity (or Firefly) instead?

---
When you can't run, you crawl.
And when you can't do that...
You find someone to carry you.

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