Rebroadcasting Firefly episodes during Summer 2005
Friday, November 26, 2004

With the recent announcement of Serenity's big screen debut being pushed back until Sept. 30th, I have given some thought as to how Firefly's marketing dept could best make use of the time leading up to the big day. A thought occurred to me that I would like to get down before I forget it entirely.

Essentially, I think it would be best for everyone if the entire season of Firefly was shown, in proper order, on network television during the summer months. The plan would be to have an episode aired each week during a primetime slot and would last up until September. With 15 episodes to choose from, you could start at the begining of June and, even airing both parts to 'Serenity' back-to-back in one night, you would still have enough footage to take you to the begining of September. A special episode just for this occasion featuring Joss, Tim, and the Serenity crew could be made with them waxing all poetical about the mysteries of life and aired the week before the big damn movie is to occur.

The benefits of this idea are pretty simple. You get the word spread about your movie by utilizing the time slots traditionally occupied by insipid summer re-runs and sub-par programming. As a result, assuming the word was adequately spread about it, Firefly would destroy any other show placed in the competing time slot. I am sure that one of the big three (ABC, NBC, CBS) would love to get a nice summer boost to their ratings which they could use to push whatever new programs they have come up with for the fall. Also, Firefly DVD sales might also benefit from a summer airing, since we all know how addictive the show is.

There are several obstacles from making this happen, however. Firstly, I am not sure on this, but I believe that Fox still has the rights to airing Firefly on television. Thus, it would be impossible for my idea to occur without their blessing. Since we have already witnessed the manner in which Fox handled Firefly previously, it is safe to assume that they would be at best reluctant to help out in this situation. In addition, the Olympics are occurring in late summer, so episode scheduling may conflict with some of the more popular sporting events. Finally, it might be difficult to convince the networks to take a chance airing episodes of a show that has historically proven to be a 'flop'. (Calm down, we all love Firefly with every fiber of our being, but facts are facts). It might take some monetary diplomacy in order for them to seriously consider the proposition and that might ammount to a figure far beyond the Firefly marketer's price range.

Anywho, I just wanted to put this thought into some sort of formal medium so as to ensure its livelihood. I think I will spread it around my local Firefly support group and see what sort of reaction it gets before I think about posting it elsewhere.



Sunday, November 28, 2004 3:36 PM


Wow! I always figured that the rest of the world was more clued in than America, but I hadn't realized that Firefly was actually running on a regular basis on so many channels. The fact that other stations seem more in tune with the show certainly brings some hope to the idea.

I like the idea of using FX, since Fox would still retain control over the series, but, as mentioned by the poster, it isn't a channel freely broadcasted. In an ideal world, it would be perfect for Firefly to be shown on a non-cable/satellite channel, but honestly, any re-playing of the series wouldn't do any harm to the BDM.


Saturday, November 27, 2004 1:50 PM


The Sci-Fi Channel have been showing re-runs of "Firefly" weekdays at 6pm so it would be terrific if terrestial tv did the same. Right now you can only get it on satelitte in the UK, unless someone knows different. Ali D :~)
Anything to Keep Flyin'.

Saturday, November 27, 2004 8:28 AM


That is a very good point about the Olympics. I think my brain farted on that subject.

Saturday, November 27, 2004 5:42 AM


Thanks, britchick. After a lively debate with some local color last night, I decided to post my entry on the discussion boards. Your input was most welcome.


Saturday, November 27, 2004 12:15 AM


Oxyopia, this is a great idea. I think you sdould post this on the discussion boards instead of as a Blog, as I know a lot of people don't read the blogs.


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