[Dead] Guerilla marketing tracking by SoupCatcher

SOUPCATCHER'S BLOG

SoupCatcher

[Dead] Guerilla marketing tracking
Monday, February 14, 2005

{Final update}
Well, it looks like Amazon has removed the recommendation feature for their site so this blog entry is unneccessary. They did this once before but brought back the recs after a few weeks (and the direct bookmarks to the rec pages still worked, they just weren't linked off the main product page). This time it's been more than a month since they removed the links and the rec pages have been deleted. So it's a safe bet that this guerilla marketing tactic is dead. Therefore, no reason to be coy about the data on this page...

Quick summary, I tracked the Amazon pages of clost to a hundred DVD boxed sets for half a year. For the vast majority of these, the Firefly DVD set appeared on the main product page as, "people recommend this DVD in addition to this product." Based on that, I conclude that this particular guerilla marketing tactic was a success.
{/Final update}

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In the interest of flying under Alliance radar, no explanation will be given for this seemingly random collection of information.

“I've got the layout, entrance codes, believe me, this thing practically robs itself.” (Group A)
[-0] Star Trek Deep Space Nine – The Complete Second Season (1994)
[-0] Star Trek Deep Space Nine – The Complete Third Season (1995)
[-0] Star Trek Deep Space Nine – The Complete Fifth Season (1997)
[-0] The X-Files – The Complete Sixth Season (1999)
[-0] The X-Files – The Complete Eighth Season (2001)
[-0] Lexx - The Complete Third Series (1999)
[-0] Lexx Series One - Episode Two of Four (2000)
[-0] Lexx Series One - Episode Four of Four (2000)
[-0] Star Trek Enterprise - The Complete First Season
[-0] Red Dwarf – Series 5 (1989)

“It sounds like the sort of thing this crew can handle.” (Group B)
[-1] Star Trek Deep Space Nine – The Complete Fourth Season (1996)
[-1] Star Trek Voyager – The Complete Fifth Season (1999)
[-1] The X-Files – The Complete Seventh Season (2000)
[-1] The X-Files – The Complete Seasons 1-9 (1993)
[-1] Stargate SG-1 Season 3 Boxed Set (1999)
[-1] Red Dwarf – Series 6 (1989)

“I can't guarantee they'll handle it particularly well, but…” (Group C)
[-2] Star Trek Voyager – The Complete Seventh Season (2001)
[-3] Roswell – The Complete Second Season
[-3] Stargate SG-1 Season 1 Boxed Set (1997)

“This is why we lost, you know: superior numbers.” (Group D)
[-7] Babylon 5 – The Complete Second Season (1995)
[-9] Babylon 5 – The Complete First Season (1994)
[-12] Star Trek Deep Space Nine – The Complete First Season (1993)
[-19] Stargate SG-1 Season 2 Boxed Set (1998)

“Compression coil busts, we're drifting...” (Group E)
[+0] Star Trek The Original Series – The Complete Second Season (1967)
[+0] Star Trek Deep Space Nine – The Complete Seventh Season (1999)
[+0] Star Trek Voyager – The Complete Sixth Season (2000)

“Getting awful crowded in my sky.” (Group F)
[+1] Star Trek The Next Generation – The Complete Seventh Season (1994)
[+1] Star Trek Deep Space Nine – The Complete Seasons 1-7 (1993)
[+1] Star Trek Voyager – The Complete Fourth Season (1998)
[+1] Babylon 5 – The Gathering (TV Premiere DVD) (1993)
[+1] The X-Files – The Complete Fifth Season (1998)
[+1] Earth Final Conflict - Destination Dark
[+1] Earth Final Conflict - Face the Horizon
[+1] Red Dwarf - Series 1 (1989)
[+1] Red Dwarf - Series 2 (1989)
[+1] Stargate SG-1 Season 7
[+1] Star Trek Deep Space Nine - The Complete Sixth Season (1998)
[+1] Red Dwarf - Series 3 (1989)
[+1] Red Dwarf - Series 4 (1989)
[+1] Andromeda – Season 3 Collection (2000)
[+1] Lexx Series One - Episode One of Four (2000)
[+1] Lexx - The Complete Second Series (1998)
[+1] Star Trek The Original Series – The Complete First Season (1966)
[+1] The X-Files – The Complete First Season (1994)

“Everything looks good from here...” (Group G)
[+2 and above] 45 titles

Updates:
February 15: -6
February 16: no change
February 17: -1
February 18: (+1,-1) no change
February 19: no change
February 20: no change
February 21: no change
February 22: no change
February 27: +2 (woohoo!!)
March 3: (+1,-1) no change
March 15: +12 (WOW - I should slack off in updating more often)
March 22: no change (oh well, I guess that didn't work)
April 7: +17 (5 titles bumped to the safe zone, Group G. 2 titles switched from - to + !!!)
April 12: +10 (1 title bumped to the safe zone, Group G. 2 titles switched from - to + !!!)
April 23: +8 (+15 and -7. 3 titles came back from the safe zone, Group G.)
April 26: Just added two new titles, Red Dwarf Series 5 and 6 which were released recently. Both in the +0 group!!
April 30: +18 (+19 and -1. 3 titles bumped to the safe zone, Group G. 4 titles switched from - to +! 1 title switched from + to -.)
* This feature disappeared from the vendor site for a few weeks *
June 14: +13 (+15 and -2. 2 titles bumped to the safe zone, Group G. 2 titles switched from + to -. Added two new titles, Star Trek Enterprise: Season 1 and Quantum Leap: Season 3)
June 17: +9 (1 title bumped to the safe zone, Group G)

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