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The Rockridge Institute was an American non-profit research and progressive think tank located in Berkeley, California from 2003 until April 30, 2008.[1] Its stated goal was to strengthen democracy by providing intellectual support to the progressive community.[2] The Rockridge Institute promoted progressive ideas and values, studied their implications, and worked to provide an effective articulation of those values to shift public discourse.

Founded by the prominent cognitive linguist George Lakoff, the Rockridge Institute seeks to examine the way that frames—the mental structures that influence our thinking, often unconsciously—determine our opinions and values.[3][4] Based on extensive research in human cognition, the Rockridge Institute argues that the way an issue is framed—the language used to describe it and the metaphors used to understand it—influences our political views as much, or more, than the particulars of a given policy.[5]

Accordingly, the Rockridge Institute attempts to monitor the manipulative use of framing, particularly by right wing organizations and politicians, and to promote frames that encourage progressive thinking.

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Originally posted by Niki2:
Great Geezer, but disputing one authority isn't enough; give us an authority or some scientific studies on the other side. I'd really like to read/hear it!

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Originally posted by HKCavalier:

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Originally posted by GinoBiffaroni:
PLEEEEEEZE PAY ATTENTION TO MEEEEE.

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