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Everyone's talking about (and watching) Bristol Palin's run on "Dancing with the Stars," but her mother's foray into reality TV hasn't been as lucky in the ratings.

Ratings for "Sarah Palin's Alaska" reportedly plummeted for the show's second episode.



The show fell 40 percent on Sunday night, to 3 million viewers, according to The Hollywood Reporter. The premiere drew 5 million viewers, setting a ratings record for a TLC show debut.

Only 885,000 of those viewers were in the coveted 18-49 age bracket, dropping 44 percent from last week. The report states that the show's median age is 57 - 15 years older than TLC's average.

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