And they're pissed at the Cheerios ad, too... by Niki2

REAL WORLD EVENT DISCUSSIONS

And they're pissed at the Cheerios ad, too...

POSTED BY: NIKI2
UPDATED: Thursday, February 6, 2014 01:12
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VIEWED: 3544
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Monday, February 3, 2014 12:54 PM

Gettin' old, but still a hippie at heart...

Quote:
Cheerios is making waves with its first ever Super Bowl ad.

General Mills, which owns the cereal brand, got a lot of racial backlash for portraying an interracial family in the commercial at the bottom of this page.

“Cheerios is about families and love and connections — and breakfast,” said Camille Gibson, vice president of marketing for Big G cereals. “Our new Cheerios ad celebrates one of those special moments with a family that America fell in love with."

The Internet’s collective response prompted comments to be deactivated on the YouTube video. http://msn.foxsports.com/nfl/story/super-bowl-ad-by-cheerios-causing-s
tir-comments-pulled-from-youtube-012914

I love this:

Quote:
If this commercial does in fact stir up any controversy, as many are predicting, then our society does indeed have a long way to go yet. The commercial shows a husband and wife breaking the news of a new addition coming to their cute little daughter.

The girl agrees to have a baby brother as long as she also gets a puppy. Cheerios are featured. And that’s it. Unless you happen to care that the family is interracial.

Even though the same family was featured in a Cheerios commercial that did upset some (stupid) folks last year, we’re going to guess there will be almost no backlash to this perfectly inoffensive ad. http://www.superbowl-commercials.org/32997.html

Nope; before anyone starts with the "oh, it was probably just a few nasty bigots", remember, so many of the comments were so nasty and virulent, that as FauxNews reported, the comments section on YouTube had to be deleted. Adweek reports that the comments section was filled with “references to Nazis, “troglodytes” and “racial genocide.” ( http://www.adweek.com/adfreak/its-2013-and-people-are-still-getting-wo
rked-about-interracial-couples-ads-149889)

Sample from some of the screen shots taken:

What's truly amusing is the absolute FUROR on the right about a tweet from MSNBC which read: "Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family", which is precisely what happened! MSNBC's president apologized, Republican National Committee Chairman Reince Priebus says he will continue to fight against "attacks" on his party. In other words, MSNBC called it, GOP is pissed.

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Monday, February 3, 2014 1:37 PM

NIKI2

Gettin' old, but still a hippie at heart...

The ad in question:

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Monday, February 3, 2014 1:49 PM

ELVISCHRIST

"Maybe the rightwing will hate it..."

*MAYBE*?!

Why did he apologize for being 100% accurate and truthful?

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Monday, February 3, 2014 2:21 PM

1KIKI

Goodbye, kind world (George Monbiot) - In common with all those generations which have contemplated catastrophe, we appear to be incapable of understanding what confronts us.

I find it offensive, but not for bigoted reasons.

I find just about all commercials offensive b/c they demean my intelligence by pitching the idea that we're all here to get in some lame 'last word' or extort some personal benefit. It's ALL about oneupmanship as our ideal.

And THAT is the beauty of the advertised homey 'mericun family that's supposed to make our hearts melt - and make us buy Cheerios. Putting in different-colored people is there just to get our attention.

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Monday, February 3, 2014 3:39 PM

STORYMARK

Quote:
Originally posted by ElvisChrist:

"Maybe the rightwing will hate it..."

*MAYBE*?!

Why did he apologize for being 100% accurate and truthful?

But our resident POS troll said it was a lie, A LIE!!!!!! And it's never wrong (oh, except always).

"Goram it kid, let's frak this thing and go home! Engage!"

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Monday, February 3, 2014 4:03 PM

AURAPTOR

America loves a winner!

Literally looking for things to bitch about. Pathetic.

Racist, Sexist, homophobic ...

" This is an OUTRAGE ! Why aren't there 2 Lesbians or gay Men raising that little girl! "

Seriously. Some folks actually need to get a life.

Fathom the hypocrisy of a government that requires every citizen to prove they are insured... but not everyone must prove they are a citizen

I'm just a red pill guy in a room full of blue pill addicts.

" AU, that was great, LOL!! " - Chrisisall

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Tuesday, February 4, 2014 12:15 PM

REAVERFAN

Quote:
Originally posted by AURaptor:

Literally looking for things to bitch about. Pathetic.

Yes, those people certainly are.

Quote:
Racist, Sexist, homophobic ...
I'm glad you've joined us in condemning their hateful speech. I think you've grown!

Quote:
" This is an OUTRAGE ! Why aren't there 2 Lesbians or gay Men raising that little girl! "
No, they didn't say that. They're pissed that a white woman would be with a black man. What a bunch of racist dinosaurs, right?

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Tuesday, February 4, 2014 1:01 PM

NIKI2

Gettin' old, but still a hippie at heart...

Uh, RF, hate to tell you, but one of the Twitter comments Rap posted was exactly that. People who live in the bottom of the barrel have no compunction about sharing it. There were lots more, I just posted a sampling.

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Tuesday, February 4, 2014 1:09 PM

REAVERFAN

Quote:
Originally posted by Niki2:
Uh, RF, hate to tell you, but one of the Twitter comments Rap posted was exactly that. People who live in the bottom of the barrel have no compunction about sharing it. There were lots more, I just posted a sampling.

Yeah, haters like to toss in unrelated crap, so I'm not surprised. Rappy's total agreement with their hate is no surprise, either.

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Tuesday, February 4, 2014 1:49 PM

STORYMARK

Yeah, the little shit insisted that it would never happen, now that it has, its our fault for noticing.

"Goram it kid, let's frak this thing and go home! Engage!"

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Wednesday, February 5, 2014 3:03 AM

ELVISCHRIST

A white woman decides to tell DL Hughley exactly what's wrong with the commercial. (He's a black comedian/social commentator)

http://thedlhughleyshow.com/2014/02/04/white-callers-on-interracial-ch
eerios-commercial/

I honestly don't know if this is real or a gag. Could go either way.

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Wednesday, February 5, 2014 3:56 AM

OONJERAH

^

The caller sounded perfectly sincere to me.
"The Keebler elves are white ..." Her powers of
reasoning & association are ... consistent. :)

I just hope someone calls in to do a follow up on
what black people are s'posed to advertise and eat.

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Wednesday, February 5, 2014 2:44 PM

NIKI2

Gettin' old, but still a hippie at heart...

"I honestly don't know if this is real or a gag. Could go either way."

What does that tell you about the state of things today?

I think it's gotta be a spoof (my gawd, I hope so!); "I represent the Society of Concerned Cereal Eaters…" ?? It's just too perfect (she really did a great job), I mean, cereal is "pure", "milk is white"...

I listened to the whole thing, and I swear to gawd, I think she was putting them on. I PRAY she was putting them on... Googling, there is no Society of Concerned Cereal Eaters, and the things she said are just sooo far out in fantasy land...I can only hope they got spoofed.

(ETA: By the way, Hughley asked her what they could eat, too, if you caught it, and she responded something about Oreos being okay...)

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Wednesday, February 5, 2014 11:15 PM

NIKI2

Gettin' old, but still a hippie at heart...

Oh, I don't, for a minute. Of COURSE they planned it to get the attention it's getting; they're ADVERTISERS, remember? Why would they have any altruistic motives? It's their job to SELL the product, and this helps open up the market, exactly like Coca-Cola's ad did (as it, too, was intended to do). Why would that even be a question?

It, like all commercials, represents the society in which they live, while at the same time getting attention from that (very loud) part of the society which is guaranteed to be outraged by change within the society in which they live. It's a win-win.

Has absolutely nothing to do with how vile and disgusting the reaction is.

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Thursday, February 6, 2014 1:12 AM

OONJERAH

Black people can always eat Wheaties. Really!
They've been allowed to for years.

====================== :>
The further a society drifts from truth the more it will hate those who speak it. ~George Orwell

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