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BREAKING: Pepsi Stops Using Aborted Fetal Cell Lines to Test Flavors ['We Got What We Wanted So Fruck Em!']

After months of pro-life protests and opposition, PepsiCo has indicated it will alter its contract with biotech firm Senomyx Inc., which uses cells from a baby killed in an abortion to conduct flavor testing.

The second-largest beverage company in the world contracted with the firm in a $30 million deal in August 2010 and once Debi Vinnedge of the pro-life group Children of God for Life uncovered the connection, numerous pro-life groups, including LifeNews, joined together to promote a boycott of Pepsi until it ends the Senomyx contract.

Vinnedge informed LifeNews today of Pepsi’s decision and hailed it as a major breakthrough and achievement by thousands of concerned consumers who have been writing and boycotting PepsiCo beverages since last May.

In a letter to her group, PepsiCo’s VP of Global Public Policy, Paul Boykas stated that “Senomyx will not use HEK cells or any other tissues or cell lines derived from human embryos or fetuses for research performed on behalf of PepsiCo.”

“We took the matter very seriously,” stated Mr. Boykas. “We have an official Statement on Responsible Research and we intend to live by that policy.”

That policy precludes any research by PepsiCo — or third parties they fund — from using human tissue or cell lines derived from embryos or babies who are victimized by abortions.

Vinnedge told LifeNews the PepsiCo decision means an immediate end to the boycott that began in May 2011– welcome news to both PepsiCo and their customers who have abstained from their favorite beverages in protest.

“We are absolutely thrilled with PepsiCo’s decision. They have listened to their customers and have made both a wise and profound statement of corporate integrity that deserves the utmost respect, admiration and support of the public.”

“Senomyx receives royalties for products sold using their ingredients. If they do not use aborted fetal cell lines, they offend no one; if they do, they most certainly offend at least half of US consumers who are pro-life. But Children of God for Life also heard from a number of women who stated they were pro choice yet this use of aborted fetal cell lines, crossed the line and angered them as well,” she added.

“If for no other reason, it only makes financial sense for both Senomyx and their collaborators to avoid a substantial loss of potential market,” Vinnedge said. “Senomyx needs to stop using the aborted fetal cell lines entirely and we will continue to pressure them to do so.”

Vinnedge noted that the company had conducted internal discussions, recognizing it was a highly sensitive and controversial subject that was not in the best interests of PepsiCo.

Brad Mattes, Executive Director of Life Issues Institute, one of thirty-five pro-life organizations that joined Children of God for Life in the boycott, also weighed in on the decision.

CLICK LIKE IF YOU’RE PRO-LIFE!




“We are grateful to PepsiCo and especially to all those who sent a loud and clear message to the management of this company. It’s incumbent upon us to closely monitor the situation to be sure that PepsiCo remains true to their word,” he said. “There are moral cell lines Senomyx can and should be using — not just for PepsiCo research but for all their customers.”

Vinnedge is strongly encouraging the public to take one more important step: write to PepsiCo and thank them — and then go buy your favorite Pepsi products to celebrate.

“Too often we seem to focus on the negatives and forget to take the time to let others know we appreciate their efforts,” stated Vinnedge. “It is our sincere hope that the public will once again rise to the occasion en masse as they did in the boycott — but this time in appreciation and support of PepsiCo.”

ACTION: Contact Pepsico:

Jamie Caulfield, Sr. VP
PepsiCo, Inc.
700 Anderson Hill Road
Purchase, NY 10577
(914) 253-2000
Email form: http://cr.pepsi.com/usen/pepsiusen.cfm?time=5189878

http://www.lifenews.com/2012/04/30/pepsi-stops-using-aborted-fetal-cel
l-lines-to-test-flavors/

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Kosher Bohemian Club membership list

John Fellows Akers -- Yale Delta Kappa Epsilon, joined IBM in 1960 as a sales trainee in San Francisco following active duty as a Navy carrier pilot, president IBM Data Processing Division in 1974 (then IBM's largest domestic marketing unit), vice president IBM in 1976, senior vice president IBM in 1982, president IBM in 1983, chairman and CEO of IBM 1986-1993, director New York Times Company since 1985, co-chairman Business Roundtable 1986-1990, director Pepsi since 1991, director Lehman Brothers, director Hallmark, director WR Grace & Co., member Council on Foreign Relations

http://www.bibliotecapleyades.net/sociopolitica/esp_sociopol_bohemiang
rove09.htm

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http://www.senomyx.com/flavor_programs/

Flavors are substances that impart tastes or aromas in foods and beverages. Individuals experience the sensation of taste when flavors in food and beverage products interact with taste receptors in the mouth. A taste receptor functions either by physically binding to a flavor ingredient in a process analogous to the way a key fits into a lock or by acting as a channel to allow ions to flow directly into a taste cell. As a result of these interactions, signals are sent to the brain where a specific taste sensation is registered. There are currently five recognized primary senses of taste: umami, which is the savory taste of glutamate, sweet, salt, bitter and sour.

Senomyx has discovered or in-licensed many of the key receptors that mediate taste in humans. We created proprietary taste receptor-based assay systems that provide a biochemical or electronic readout when a flavor ingredient interacts with the receptor. To enable faster discovery of new flavors, we integrated our assays into a robot-controlled automated system that uses plates containing an array of individual fluid wells, each of which can screen a different sample from our libraries of approximately 800,000 artificial and natural candidate ingredients isolated from plants and other sources. Our high-throughput discovery and development process allows us to conduct millions of analyses of new potential flavor ingredients annually. This efficiency is impossible to achieve using conventional flavor discovery methods. As a result, we have identified hundreds of unique potential new flavor ingredients that could not be discovered using taste tests alone.

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