Overly Loud Commercials are soon to be a thing of the Past by ANTHONYT

REAL WORLD EVENT DISCUSSIONS

Overly Loud Commercials are soon to be a thing of the Past

POSTED BY: ANTHONYT
UPDATED: Thursday, December 13, 2012 09:58
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VIEWED: 530
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Thursday, December 13, 2012 7:37 AM

Freedom is Important because People are Important

http://www.cnn.com/2012/12/13/showbiz/tv-ad-volume/index.html?hpt=hp_c
2

Hello,

I have often been bothered by television commercials that are much louder than the shows they accompany. Having to mute the volume or change it before and after commercial breaks is such an irritant that I rarely watch 'live' television anymore, preferring to record a show and then fast-forward through the commercials.

So, a selfish part of me is very glad to hear about this news.

But... another part of me is dismayed. I feel that the FCC is quite invasive, and regulating the loudness of television commercials is not in line with what I perceive their purpose to be. I think the problem of loud commercials is one that the consumer can handle, should handle, and was actually handling. I don't like to see the government sticking their fingers into things without a very compelling reason.

--Anthony

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Thursday, December 13, 2012 8:26 AM

PIRATENEWS

John Lee, conspiracy therapist at Hollywood award-winner History Channel-mocked SNL-spoofed PirateNew.org wooHOO!!!!!!

$1,000 software plugin to measure LKFS average volume for editors:
http://www.nugenaudio.com/visLM_loudness-meter_VST_AU_RTAS.php
http://www.vsonics.com/vmeters.php

$30,000 LKFS hardware from broadcast stations
http://www.dolby.com/us/en/professional/hardware/broadcast/broadcast-f
ile-based/dp600.html

Not as expensive as Obommacare doubling everyone's private medical insurance premiums to give free insurance to 50-million illegal aliens.

For decades pop music on radio and CDs have been remixed extra loud by sacrificing quality. It's what the braindead sheeple want (or put up with).

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Thursday, December 13, 2012 9:55 AM

FREMDFIRMA

Not to mention the ad companies will just find a way to subvert it by frequency shifting or spiking or some other irritant.
While I too am mindful of Gov poking it's damn nose into such things, I reserve a degree of annoyance at advertising companies as well for provoking it via behavior so obnoxious it paves the way for abuses of Government, as it leaves so few willing to defend them.

The internet overall has done a better job of it - ad companies went with pop-up, pop-under, flashy-spinnies, overlays, drive-by-malware injections, exploits, etc etc...
And the net community responded with pop-up killers, flash and script blocking, a debate which despite smoldering still, prettymuch went all the way of the consumer, since the hardware belongs to them and they've a right to decide what is run on it.

Same thing with a TV, you hook an ad-damper to it, those bastards will whine and whimper about it despite their own behavior making it a necessity for the consumer to spend their own money staving off such irritants...

What bothers me is that there's potential for Gov abuses the other way too, as we've seen with ludicrous copyright trolling and whatnot, it's not too hard to imagine a net-connected TV nuking it's own firmware in response to some annoyed user trying to cut out an annoying commercial, yes ?

Anyhows, I do take your point Anthony - but thing is, Advertisers have gone *so* far beyond the pale that even *I* will not stand and defend them...
Even when I know I should.

-Frem

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Thursday, December 13, 2012 9:58 AM

NIKI2

Gettin' old, but still a hippie at heart...

Well, in my opinion it's a good thing. There needs to be oversight, and the horrid ramping up of volume has pissed me off for a long time. It's DAMNED irritating, and reaching for the remote constantly to turn it down then turn it back up again, or mute it, angers me. If someone is taking steps to stop it, I have no problem with that.

Tit for tat got us where we are today. If we want to be grownups, we need to resist the ugliness. If we each did, this would be a better reflection on Firefly and a more welcome place. I will try.

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