REAL WORLD EVENT DISCUSSIONS

Watershed protection goal of USDA, Coca-Cola pact

POSTED BY: GEEZER
UPDATED: Friday, September 13, 2013 08:26
SHORT URL:
VIEWED: 535
PAGE 1 of 1

Friday, September 13, 2013 8:26 AM

GEEZER

Keep the Shiny side up


Quote:

The U.S. Department of Agriculture and Coca-Cola on Friday will sign a five-year agreement to restore watersheds that have been damaged or altered by development, wildfires and agriculture as part of an initiative to slow runoff and replenish groundwater on federal lands.

Such efforts are increasingly important to corporations and farmers who rely on water and to tens of millions of people whose drinking water originates in the national forest system, Agriculture Secretary Tom Vilsack said. But federal budget cuts and the wide scope of the problem have the USDA turning to partnerships with nonprofit groups and corporations for help.

"We need to look creatively at ways to leverage our resources or attract outside resources," said Vilsack, who along with Coca-Cola Americas President Steve Cahillane will announce the partnership at the Midewin National Tallgrass Prairie outside of Chicago. A wetland at the 18,000-acre site is being restored by removing old agricultural drain tiles that divert almost 14 million gallons per year into waterways -- and eventually down the Mississippi River -- rather than allowing it to soak back into the ground.

It's one of six projects that Coca-Cola has helped fund through a pilot program with the USDA's U.S. Forest Service over the past two years, said Chris Savage, assistant director of the agency's Watershed, Fisheries and Wildlife office. Others included restoring a wetland in California's Sierra Nevada Mountains that helps supply water to San Francisco and restoring the landscape along Colorado's South Platte River that was devastated by fire a decade ago.

Under the new agreement, the company and the Forest Service will work with two nonprofit foundations -- the National Forest Foundation and the National Fish and Wildlife Foundation -- to identify projects on federal lands. Corporate funding will go through the foundations, which also contribute money to the projects, officials said. There is no specific amount committed to the projects, but Vilsack said he expects "millions" will be spent.

Coca-Cola will emphasize projects that can be done fairly easily and improve resources in areas where the company withdraws water for production, said Bruce Karas, the company's vice president of environment and sustainability for North America.

"Water stewardship is a key focus because ... it's in every product," Karas said, adding that the company has pledged by 2020 to replenish as much water as it uses. The company has worked with universities and other organizations in the past, but partnering with the USDA could help it get the most from its investment because national forest lands often are the headwaters for important watersheds, Karas said.

The importance of restoring watersheds can't be overstated, especially with climate change leading to weather extremes such as flooding and drought -- and potentially more frequent and larger fires -- at the same time manufacturers, residents and farmers increasingly compete for water, Vilsack said.

That's particularly true in the West, he said, where wildfires have stripped the land of trees and other vegetation that once helped absorb water. The land, he said, "hardens like cement so rain runs off in a torrent" with ash, sludge and debris that makes its way into rivers and reservoirs. What's more, the drinking water for about 60 million Americans originates in the national forest system.

"It's about the quantity of water and availability," he said.



http://www.wtop.com/209/3451112/Watershed-protection-goal-of-USDA-Coca
-Cola-pact


Seems a good idea.

NOTIFY: Y   |  REPLY  |  REPLY WITH QUOTE  |  TOP  |  HOME  

YOUR OPTIONS

NEW POSTS TODAY

USERPOST DATE

OTHER TOPICS

DISCUSSIONS
Russia Invades Ukraine. Again
Sun, April 28, 2024 13:58 - 6314 posts
In the garden, and RAIN!!! (2)
Sun, April 28, 2024 13:49 - 3575 posts
Scientific American Claims It Is "Misinformation" That There Are Just Two Sexes
Sun, April 28, 2024 12:35 - 23 posts
Elections; 2024
Sun, April 28, 2024 09:30 - 2313 posts
Dangerous Rhetoric coming from our so-called President
Sun, April 28, 2024 07:30 - 1 posts
Russian losses in Ukraine
Sun, April 28, 2024 02:03 - 1016 posts
The Thread of Court Cases Trump Is Winning
Sat, April 27, 2024 21:37 - 20 posts
Case against Sidney Powell, 2020 case lawyer, is dismissed
Sat, April 27, 2024 21:29 - 13 posts
I'm surprised there's not an inflation thread yet
Sat, April 27, 2024 21:28 - 745 posts
Slate: I Changed My Mind About Kids and Phones. I Hope Everyone Else Does, Too.
Sat, April 27, 2024 21:19 - 3 posts
14 Tips To Reduce Tears and Remove Smells When Cutting Onions
Sat, April 27, 2024 21:08 - 9 posts
Russian War Crimes In Ukraine
Sat, April 27, 2024 19:27 - 15 posts

FFF.NET SOCIAL