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FIREFLY AND SERENITY GUERILLA MARKETING
Viral Newspaper Ads
Saturday, September 9, 2006 10:08 AM
11THHOUR
Saturday, September 9, 2006 11:48 AM
Saturday, September 9, 2006 12:09 PM
VERSEEXPLORER
Saturday, September 9, 2006 12:20 PM
FOLLOWMAL
Wednesday, September 13, 2006 10:28 AM
IMIN
Friday, September 15, 2006 11:53 AM
KURYA
Friday, September 15, 2006 5:54 PM
NOSADSEVEN
Sunday, September 17, 2006 8:39 PM
OUT2THEBLACK
Quote:Originally posted by VerseExplorer: I love it! Looking for a shiny ride. Try a tranport ship - standard rayon excellerator core class code 03-K64 Firefly. Mule is included. _______________________________
Sunday, September 17, 2006 9:41 PM
Quote:this looks shiny... but if we want tit to appear in time for spet 30th
Sunday, September 17, 2006 11:49 PM
ARBAS
Monday, September 18, 2006 12:04 AM
Quote:Arbas wrote: Sunday, September 17, 2006 23:49 Oh that's a nice idea :D
Monday, September 18, 2006 5:05 AM
Monday, September 18, 2006 7:11 AM
EMBERS
Monday, September 18, 2006 10:23 AM
BUGMOM651
Friday, October 13, 2006 12:07 PM
Thursday, November 23, 2006 11:30 AM
Thursday, November 23, 2006 4:07 PM
Thursday, November 23, 2006 4:20 PM
TPAGE
Thursday, November 23, 2006 4:42 PM
TDBROWN
Friday, November 24, 2006 12:17 AM
Quote:Originally posted by TPage: Great idea! and BUMP! Just curious now that all the Ceast and Desist stuff is over... would using the image of Kaylee/Jewel or any other cast member be some sort of infringement? I doubt the actors themselves would mind, but since you would be showing the character (which Fox/Universal have the copyright for and the license to use the actors images) ... ? Comments?
Quote:Glad we all, and by that I mean the guerilla merchandiser especially you 11thHour, made it through the C&D Days but I don't think we want another one.
Thursday, May 10, 2007 1:15 PM
Thursday, May 10, 2007 2:56 PM
REDHEAD
Quote: Stella Keep the iPod, the X-Box, and my Halo game. But I gotta get my Firefly and Serenity DVDs back NOW. Going through serious withdrawls here. Reach me at: www.fireflyfans.net ID: GottaHaveSerenity
Friday, May 11, 2007 9:37 PM
Quote:Originally posted by redhead: The idea is great. Did anyone follow through at all?
Saturday, May 12, 2007 12:03 AM
SIMONF
Saturday, May 12, 2007 5:10 AM
Saturday, May 12, 2007 9:26 AM
Saturday, May 12, 2007 1:56 PM
SIGMANUNKI
Sunday, May 13, 2007 9:27 AM
Quote:Originally posted by SigmaNunki: Just to comment on the actual ads that were suggested: Sure it'd be neat for most of us to see "cortex link", etc in the paper, but I don't think that it'd be that way for others outside our community. For most, there is a threshold for the number things that they don't "get" before they move on. And that number is typically around one.
Quote:IMO, to effectively reach those people, we're going to have to use language that they understand. And for the most part, that'll mean no direct FF references. The only exceptions to this would be stuff that needs no context to understand.
Quote:To give an example (so I'm putting my money where my mouth is so to say): Browncoats So, very pretty. fireflyfans.net Might be effective. It doesn't actually say anything yet may peak the curiosity enough to check it out.
Quote:But, as TDBrown says, these ads are costly. To add a suggestion, how about printing a flyer. This should cost 10-20 cents per copy (much cheaper). Then one could bribe the local paper/flyer boy to add that this in there stuff on there route. This would be much easier if you or your child is one But remember that the people that fit into the category of that hates westerns and/or sci-fi and/or opera is pretty much everyone. These words cannot be used if we are to reach a wider audience.
Quote:In other words, we have to be sneaky
Sunday, May 13, 2007 11:55 AM
SPACEGIRL32
Sunday, May 13, 2007 12:33 PM
Quote:Originally posted by Spacegirl32: 11th, Good to see you over here now. The Drive Forum is pretty sad now. I think I am done with that place.
Quote:Anyway, what are your thoughts on T-Shirts? Do some styles work better then others? In other words, do some styles draw more looks or questions as oppose to other designs?
Quote:And if you want to start another thread on this topic.....be my guest!
Quote:Oh- I was wearing my 'Tully Landscaping T-Shirt' but then folks really thought I was advertising a REAL business. *sigh* Now it sets in my closet with my other collection FOX canceled TV shows T-Shirts.
Quote:Chat with you more later!
Sunday, May 13, 2007 3:36 PM
Sunday, May 13, 2007 4:07 PM
Quote:The ad suggestions I made were just that, suggestions. Something to get the ball rolling, but to offer a stylistic launching point. If people would rather make ads that are more literal, or do not contain any 'verse underlying themes, that's fine. Because what it comes down to is whatever works is good. We just want to reach out and connect in a way that will attract people that have a good potential of becoming FF/S fans. What might be done as an experiment is to try different styles of ad, thematic and general, just to see which ones are the most effective. It's all a process of trial and error to discover what works the best.
Quote:No offense, but people have been using your ads (that are quite particular to FF/S) for some time and it doesn't seem as though they are working to a significant degree. Perhaps it is this that should send the signal that we need to change things.
Sunday, May 13, 2007 8:28 PM
Quote:Originally posted by 11thHour: Every bit of positive guerilla marketing helps.
Quote:Originally posted by 11thHour: I'm not sure what "ads" you are referring to. The ads suggested in this thread were never used. Another fan launched a promotion called "The Paper Chase" which involved newspaper ads, but I was not involved with that.
Quote:Originally posted by 11thHour: Again, if you want to create ads, please do so. But it would be better to just be positive and go ahead and do it. Show us in more detail what you have in mind. Move forward with your plan, the more it takes shape the better the chances that people will join in.
Sunday, May 13, 2007 9:31 PM
Quote:Originally posted by SigmaNunki: Quote:Originally posted by 11thHour: I'm not sure what "ads" you are referring to. The ads suggested in this thread were never used. Another fan launched a promotion called "The Paper Chase" which involved newspaper ads, but I was not involved with that. Inaccurate wording on my part. I was referring to the posters and such on your webpage that was linked in your sig. http://the11thhour.home.att.net/ Creative, yes. Pretty, yes. Fun for us, yes. But, an effective marketing tool? IMO, not for a general audience and I'm not aware of being historically incorrect on this (though I may be?).
Quote:Originally posted by SigmaNunki: Quote:Originally posted by 11thHour: Again, if you want to create ads, please do so. But it would be better to just be positive and go ahead and do it. Show us in more detail what you have in mind. Move forward with your plan, the more it takes shape the better the chances that people will join in. I appreciate that you are hinting that you want me to put my money where my mouth is and you certainly are right to do so. But, I already have.
Quote:Originally posted by SigmaNunki: I have also made a suggestion in another thread that you might be interested in: http://www.fireflyfans.net/thread.asp?b=20&t=28669#493597 As it could/should be implemented artistically.
Quote:Originally posted by SigmaNunki: But, when one is /only/ positive, things that might not be as effective, or possibly even counter-productive, might be done. In the end, this is far more damaging than any criticism that might be done here. The former wastes energy and resources, and latter actually detracts. Constructive criticism is a great tool for discussing what does and doesn't work. It is part of the brainstorming process. Basically, to rule out constructive criticism is a bad idea. And I think that I've done that here. If it came off as the not constructive variety, I apologize. It was certainly meant to be constructive. I will try to be more vigilant in the future.
Quote:Originally posted by SigmaNunki: At any rate, I feel that this is where I should be wrapping up the post in a way that leaves magical happiness and warm fuzzies in your heart. But, I'm way too tired to think of one. So, let's just pretend that happened.
Monday, May 14, 2007 11:18 AM
Monday, May 14, 2007 10:59 PM
Tuesday, May 15, 2007 7:09 AM
FUTUREMRSFILLION
Tuesday, May 15, 2007 9:11 AM
Quote:Originally posted by FollowMal: I've refrained from posting hoping not to be the recipient of your ire. I expect I'll get some now. ...snip...
Quote:Originally posted by FollowMal: Is anyone who provides an idea or has had a past idea that doesn't quite match what you think of as successful going to have to be subjected to that same feeling?
Quote:Originally posted by FollowMal: And therein lies the problem. I know you guys are in the planning stages, but I already feel unwelcome to participate. I would guess that 11th Hour feels unwelcome to participate as well. You don't have to be a mind readin' genius to see that you made a very sweet, hard working member of our community feel as if her ideas which have been working solidly for years aren't up to your criteria. There are folks in this fandom who love 11th Hour, Sig...they will be put off from your ideas and leadership because of the way you treated her.
Quote:Originally posted by FollowMal: You will need every one of us, Sig to make something big happen. Whether we're doing some sidewalk drawing in one town, or using 11th Hour's posters that you dissed so readily to recruit like we have for years now or buying the DVD SE en masse, you're going to need us all. We need to feel hooked into whatever you and Anduine are deciding we're going to do.
Quote:Originally posted by FollowMal: We will follow a leader who makes us feel included. We won't follow a leader who makes us feel disliked and unappreciated. Even the lowliest of the folks who will surround you and work for you, Sig will need to feel like they're following a leader who deserves their devotion and hard work. If you want us all to participate and not blow off your plans, I suggest an attitude adjustment. Call us to your side, don't expect us to fall in behind you. Respect us as you would have us respect you.
Quote:Originally posted by FollowMal: ETA: I removed Anduine's name as he's had nothing to do with this feeling of discomfort you make me feel, in fact he's been savvy and welcoming in all missives and posts. You could take a cue from him, Sigmanunki.
Tuesday, May 15, 2007 10:36 AM
Tuesday, May 15, 2007 11:34 AM
Quote:Originally posted by 11thHour: • I am not trying to lead anything here.
Quote:Originally posted by 11thHour: • Any perceptions of "hierarchy" are subjective. If other fans respond nicely to me it's because I've been around so damn long and done a lot of things for the 'verse, so people know me. Any opinions on someone being "sacred" are though the eyes of the beholder. Browncoats, and friends, stand up for each other all the time.
Quote:Originally posted by 11thHour: Now that that is out of the way, I truly hope the subject of "sacredness" doesn't rear its head again. It's very unpleasant. Unless of course one of us insists on being called "Your Majesty", wears a shiny hat, and declares him/herself to be the King of All Londinium. That stuff has gotta stop
Tuesday, May 15, 2007 1:35 PM
Quote:And btw, let's not bring up how long we've been here. It's pretty much as ugly as bring up the "sacred". And if you think that I'm bring that up b/c I'm new, check my registration date. You've been here only 5 1/2 months more than I and when we've been here on the order of 3-4 years, that number isn't terribly significant. And just because your work in more visible than mine doesn't make my work any less than yours; just not published yet.
Quote: Quote:Originally posted by 11thHour: Now that that is out of the way, I truly hope the subject of "sacredness" doesn't rear its head again. It's very unpleasant. Unless of course one of us insists on being called "Your Majesty", wears a shiny hat, and declares him/herself to be the King of All Londinium. That stuff has gotta stop Now there a transparent comment if I ever saw one.
Quote:I thought that I was being clear. I thought that I had finally explained myself. But, this is ridiculous. If civil discourse is going to happen then such transparent comments cannot be posted. I thought this would be obvious, but clearly it isn't. I think it is clear that you and FM (possibly others) have made up your minds that I'm a bastard and I think it is clear that nothing I say will change that i.e. it is clearly a lose lose situation for me. So, until you guys are willing to see my side of things and truly want to have civil discourse, let's just ignore each-other. It's probably be best that way. Please consider this my last post until the above criteria is met. Good day.
Tuesday, May 15, 2007 1:39 PM
Tuesday, May 15, 2007 2:13 PM
Quote:Originally posted by FutureMrsFIllion: Don't make me pull this thing over!
Tuesday, May 15, 2007 2:14 PM
Quote:Originally posted by 11thHour: Quote:Originally posted by FutureMrsFIllion: Don't make me pull this thing over! *snicker* Well, between the arm punching and the hair pulling, it's just too much of a pain to ride with FM and me. 11th Hour P.S. Thanks for the comedy relief...
Friday, June 8, 2007 4:32 PM
FILLIONAIRE
Sunday, June 10, 2007 4:41 AM
Sunday, June 10, 2007 8:18 AM
Quote:Originally posted by fillionaire: lost - Doctor 5'10", brown hair, not weak possible kidnapped by hill folk if found please return to Mayfair Theater June 23, 1:30 pm cortex link: myspace.com/ottawabrowncoats Central Ottawa (inside greenbelt) Ad Id: 3301855
Sunday, June 10, 2007 4:23 PM
Quote: The MySpace set up for the Ottawa Browncoats is mighty shiny indeed! The fans need to also set up a general Firefly/Serenity MySpace geared to as a great introduction of the 'verse to any brand new person, who we hope is a 'browncoat waiting to happen'! Wow, so good to see this idea get rejuvenated in the spirit it was intended. Keep the suggestions coming and we can get some traction here! 11th Hour P.S.
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