OPERATION SIGNAL BOOST: The Home Stretch by TDBrown

FIREFLY AND SERENITY GUERILLA MARKETING

OPERATION SIGNAL BOOST: The Home Stretch

POSTED BY: TDBROWN
UPDATED: Friday, August 24, 2007 11:20
SHORT URL:
VIEWED: 6060
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Friday, August 17, 2007 12:12 AM

Well, we're down to the wire. Tuesday is the release date for the Serenity Collector's Edition, and things are looking good. The CE is hanging tough, in the top 20 at Amazon.com. Universal has started running a few online Ads, as well as a few in comic books.

So it's time for the final push. We need to keep reminding folks about the CE, and get out there and order it ourselves. On the 21st, it would be nice if we sent Universal some Thank Yous http://www.universalstudios.com/homepage/html/contact_us/contact_form.
cgi?email_id=9 , and I'd like to send out some personal Thank Yous Now...

Huge thank yous to each and every person that has helped to spread the word about this project; About the BDCE and Firefly showings this Summer, as well as the CSTS screenings. All have been unqualified successes, and you are the unsung Heroes of the Summer.

Most Impoertantly, I'd like to thank Joss Whedon, Tim Minear, and the Cast and Crew of Serenity. You gave us something that we Love, and we're delighted to give our devotion and support to this wonderful 'verse that you all brought to life.

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Sunday, August 19, 2007 6:12 PM

FOLLOWMAL

Hear hear, TD!

Tell everyone you know, blog about it, send emails, point folks to the excellent reviews the CE is getting, share and share some more.

Use banners on sites to promote ( 11th Hour just posted some shiny ones ). If you can... buy more than one copy of the CE. Birthdays and other gift occasions will be taken care of already.

Come on BC's. Let's do with the CE what we did with the TV Vote... let's be #1!!

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Sunday, August 19, 2007 6:29 PM

11THHOUR

Quote:
Originally posted by FollowMal:
Tell everyone you know, blog about it, send emails, point folks to the excellent reviews the CE is getting, share and share some more.

Is someone by chance collecting the great reviews together? It would be good to gather them and maybe put together a banner/flyer/whatever that showcases Serenity's praises... the way movie ads do.

New people can be encouraged to get the CE DVD if they see several good reviews. Also, let's keep an eye on the Amazon sales ranking... if it climbs really high we can quote that too.

11th

>>>}———————————————)))======<[]>======(((———————————————{<<<

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Cafe Press Shop ~ http://www.cafepress.com/11thhourart

Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes

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Sunday, August 19, 2007 6:34 PM

FOLLOWMAL

It would be an excellent promotional tool.

There are some that I know about:

http://weekinrewind.blogspot.com/2007/08/serenity-collectors-edition-d
vd-review.html

http://dvd.ign.com/articles/812/812600p1.html

http://www.dvdtalk.com/reviews/read.php?ID=29908

http://www.digitallyobsessed.com/showreview.php3?ID=9584

http://www.popsyndicate.com/site/story/serenity_collectors_edition/

http://www.dvdinmypants.com/reviews/O-V/serenity.php

all very positive.

I'm sure more will come flooding in as we go along.
I'll do a search and see what I can come up with.

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Sunday, August 19, 2007 10:49 PM

TDBROWN

Wonderful ideas, 11th!

Followmal and I both know of some Banner makin' geniuses; Might pass this thought off to them...

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Monday, August 20, 2007 7:57 AM

FOLLOWMAL

A pamphlet handed out at cons would be a good way to get other SciFi fans to give our movie a go.
With good reviews, great looking graphics ( you sure you wouldn't want to take a stab at this 11th? After all....( the rest goes without saying...)

Also the pdf of it could be used to post at other boards where discussions of good movies were going on. That wouldn't seem too pushy and it could be fit into the conversation.

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Tuesday, August 21, 2007 3:46 AM

FOLLOWMAL

It's here! The day we've all been waiting for!

How many folks have ordered the BDMCE and thanked Uni?

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Tuesday, August 21, 2007 4:25 AM

RIDDLEMETHIS

Done and done. very excited about the CE, i might not make it back home in time to pick it up though, my flight doesnt leave for until 5-ish.Ugh.

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Tuesday, August 21, 2007 11:12 AM

FOLLOWMAL

I have mine on order and didn't get a chance to stop by Best Buy on the way home from the airport...had to come home and let the a/c repairmen in to repair our a/c.

I can wait... I won't die. Well, I don't think I will.

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Thursday, August 23, 2007 10:12 AM

11THHOUR

Quote:
Originally posted by TDBrown:
Wonderful ideas, 11th! Followmal and I both know of some Banner makin' geniuses; Might pass this thought off to them...

Sounds good. We may not have a multi-million dollar advertising budget, we can still keep putting the word out there in our own ways.

I always remember that every new fan is important... we have a new member for our ranks (who is always thrilled to have found the 'Verse), plus that person wants to spread the word to others. So every new fan means many other new fans too!

11th

>>>}———————————————)))======<[]>======(((———————————————{<<<

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Cafe Press Shop ~ http://www.cafepress.com/11thhourart

Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes

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Thursday, August 23, 2007 10:25 AM

11THHOUR

Quote:
Originally posted by FollowMal:
A pamphlet handed out at cons would be a good way to get other SciFi fans to give our movie a go.
With good reviews, great looking graphics ( you sure you wouldn't want to take a stab at this 11th? After all....( the rest goes without saying...)

I'm putting together a list of short, positive review excerpts of the SCEDVD. When I get a chance, I'll revise some of the guerilla marketing posters to include these reviews, and be geared specifically to promote the CE.

There will be a Browncoat's table at Dragon*Con, so it'd be extra shiny if some of the folks there would be willing to print up some flyers to hand out. D*C is HUGE, and there's always a lot of traffic around the fan table. Plus there are extra tables around the Con piled with lots of handouts that would be good to put the flyers on.

I've attended two previous Dragon*Cons and placed stacks of my FF/S mini posters there myself. There's always TONS of advertising material there and I wondered if the flyers would get noticed. I'd check back a while later and my FF/S flyers were usually almost gone, or totally gone! Which is amazing because so many other flyers were barely touched! The guerilla marketing posters do get attention, so it is worth the trouble to use them. We want to get the word out on the CE DVD as much as possible... a lot of things are riding on its success.

Quote:
Also the pdf of it could be used to post at other boards where discussions of good movies were going on. That wouldn't seem too pushy and it could be fit into the conversation.

That's always the trick isn't it? We are so passionate about FF/S, but have to make sure that our love of the 'Verse doesn't come off sounding like some creepy religious ferver to new people.

I've found that the thing that really gets people to perk up and listen (after praising the writing, imagination, characters, etc.), is that the Firefly DVD is still a top seller on Amazon, 4 and half years after the show was cancelled... plus, Firefly is #2 on Amazon's "Sleepers & Keepers" list behind the the Star Wars Trilogy.

Heh... that one ALWAYS gets 'em...

11th

>>>}———————————————)))======<[]>======(((———————————————{<<<

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Cafe Press Shop ~ http://www.cafepress.com/11thhourart

Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes

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Friday, August 24, 2007 11:20 AM

11THHOUR

Just to get things started, here's a compilation of quotes from the great reviews the Serenity CE DVD is getting:
____________________________________________________________________________

"MOVIE REVIEW" TYPE QUOTES ~

"Give me life, liberty and the crew of Serenity." - 5 Stars - Pop Syndicate

"... this new DVD is fantastic... " - E-Gear.com

"... the film simply deserves to be in every genre fan’s collection." - DVD in My Pants

"... a hidden gem of a film, a smart, funny, quirky sci-fi movie that sacrifices nothing to action, pace or intergalactic adventure." - Cinematical.com

RATINGS GIVEN ~

"Score: 9 out of 10" - IGN.com
"Grade A-" - Week in Rewind.com
"Highly Recommended" - Digitally Obsessed
"Highly Recommended" - DVD Talk
"Highly Recommended" - World's Finest DVD Report

____________________________________________________________________________

The above quotes are what I thought were the best, short, buzz phrases that each review offered.

The "movie review" type quotes, are just what they sound like... the closest phrases found that looked like they'd work well on a poster ad for a theatrical movie.

The "ratings given" collection are from reviews that delved more into more detail on the technical aspects of the discs. These reviews were quite positive, but didn't contain easily extracted, concise phrases that work as high impact quotes... so I decided the ratings given worked best.

Of course folks are welcome to read the articles and pull phrases that you might think work better.

As more reviews are posted, there might be additional quotes to add that could work even better... but these are a good start. Find ways to use them, they're all glowing reviews for our BDCEDVD!!!

11th Hour

>>>}———————————————)))======<[]>======(((———————————————{<<<

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Cafe Press Shop ~ http://www.cafepress.com/11thhourart

Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes

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