FIREFLY: IMMEDIATE ASSISTANCE

Guerilla Marketing: let's get organized

POSTED BY: LYNNEC
UPDATED: Monday, October 3, 2005 19:20
SHORT URL:
VIEWED: 3328
PAGE 1 of 1

Wednesday, July 6, 2005 5:49 AM

LYNNEC


There was an observation on another thread that there didn't seem to be the same kind of organized efforts to market Serenity "in the trenches" as there was in attempting to save Firefly: billboards, trade ads, etc.

Well, let's do something about that. In response on that thread, I gave this link ( http://www.fireflymovie.com/guerilla_ideas.html), as well as a couple of additional things I'm doing/planning:
1) color print slips of paper and stickers (6-to-a-page) with the serenity shield and the message ">Can't Stop the Signal..." and " www.serenitymovie.com", and leave them around places I go. Stick one on the side of a construction baricade or garbage can, leave the papers on the shelf at the grocery store, on the table with the tip in a restaurant, on the floor of the empty elevator, on the car parked next to me in the lot as I'm leaving....WHEREVER
2) take out a classified ad in the local paper in the "Special Notices" (or other "greeting"-type) section with the same tagline/website. I may change it up with other tags and do one ad month in July, August and September. Still working it out. But it's a cheap endeavor, and will catch some people's eyes...

We could organize regionally to rent billboards, both the traditional and mobile kinds, via donations...I'd be willing to co-ordinate anyone on this board in Wisconsin and Illinois (and Iowa? Indiana? Michigan?) who wanted to go in and attempt to purchase some advertising space in our area. I haven't investigated rates, yet, but here's some things from google:
http://www.ehow.com/how_110730_rent-own-billboard.html
http://www.outdoorbillboard.com/rent_new.html
check your local companies for ideas and rates, too.

~ Lynne C. ~


NOTIFY: Y   |  REPLY  |  REPLY WITH QUOTE  |  TOP  |  HOME  

Wednesday, July 6, 2005 6:27 AM

EVILMIKE


One bit of advertizing that we have been doing for the movie and for the Orlando Premiere Shindig , is putting up posters in the local science fiction and game stores. ( http://www.fireflyfans.net/sunroomitem.asp?i=4126)

It doesn't really reach the crossover audience (ie the mundanes), but it does give us some more exposure with genre fans.

NOTIFY: Y   |  REPLY  |  REPLY WITH QUOTE  |  TOP  |  HOME  

Wednesday, July 6, 2005 6:46 AM

LYNNEC


Quote:

Originally posted by evilmike:
One bit of advertizing that we have been doing for the movie and for the Orlando Premiere Shindig , is putting up posters in the local science fiction and game stores. ( http://www.fireflyfans.net/sunroomitem.asp?i=4126)

It doesn't really reach the crossover audience (ie the mundanes), but it does give us some more exposure with genre fans.



Very cool poster! What you should do is ask each of those who register for the party to commit to making an honest effort to convert one non-believer, and bring that person to see the film in the first weekend (either as part of the party or not). Even if the posters are aimed at folks already within the "genre" base, they are your footsoldiers, man!! They know people on the outside, and can work on them!!

If we look at this like a true subversive underground effort, and work accordingly (think about what Joe McCarthy's worst communist nightmares must have been like), we *could* just shock our ownselves with our success come the first week in October when the numbers are all tallied up!

:-)

~ Lynne C. ~

NOTIFY: Y   |  REPLY  |  REPLY WITH QUOTE  |  TOP  |  HOME  

Monday, October 3, 2005 7:20 PM

JAYNEZTOWN

NOTIFY: Y   |  REPLY  |  REPLY WITH QUOTE  |  TOP  |  HOME  

YOUR OPTIONS

NEW POSTS TODAY

USERPOST DATE

OTHER TOPICS

DISCUSSIONS
Looking for Kaylee Little Famn Heroes maquette #1
Mon, December 1, 2014 10:16 - 1 posts
Help on Jayne Cobb Costume in Progress
Tue, May 27, 2014 14:22 - 60 posts
Need help with a Group Buy for Firefly/Serenity themed keycaps for a mechanical keyboards...
Tue, May 20, 2014 20:23 - 1 posts
*******FIRE FLY 3D PROJECT *********
Mon, November 12, 2012 04:05 - 46 posts
New Firefly Fan Series seeks funding!!
Tue, October 16, 2012 13:57 - 15 posts
UK Based Fan Film
Mon, October 15, 2012 12:34 - 5 posts
New Firefly/Jayne Cobb inspired shirt up for voting - one day left! please help get printed!
Mon, October 31, 2011 06:40 - 1 posts
Browncoat Patch
Mon, November 15, 2010 17:32 - 22 posts
hi, about the graphic novels, no reply in my other thread
Mon, August 2, 2010 04:09 - 9 posts
Daily Variety Ad
Thu, April 29, 2010 04:10 - 7 posts
Need Small Scale Miniatures
Thu, April 22, 2010 02:59 - 1 posts
If Firefly has that many fans, then they should donate money for a new series/movie
Sat, April 10, 2010 04:32 - 16 posts

FFF.NET SOCIAL