FIREFLY AND SERENITY GUERILLA MARKETING

Bookmarks to leave in libraries etc.

POSTED BY: ANONYMOUS1
UPDATED: Monday, September 11, 2006 06:32
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VIEWED: 2533
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Sunday, September 10, 2006 8:28 AM

ANONYMOUS1


FollowMal had the idea on another thread
to leave Bookmarks in the counters of
libraries and bookstores.

Quote:

My library also has a tray on the checkout desk with bookmarks in it.


Here is one of 11thhour's that would make a great bookmark.



Here is another one originally from the Sci-fi Channel



Got any other ones?






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Sunday, September 10, 2006 9:27 AM

STINKINGROSE


These are great! But a little more info for the uninitiated might help. Maybe a website or other "go to" info on it?

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Sunday, September 10, 2006 2:53 PM

FOLLOWMAL





Ah, these would work shiny too. Remind folks to look for Firefly and Serenity while there.

Maybe we need some folks to make some more bookmarks for us.
And we can all hunt for things just like these that you found that will work.



From here to the eyes and the ears of the 'Verse
http://www.geocities.com/browncoatsignalcorps/



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Sunday, September 10, 2006 2:55 PM

FOLLOWMAL




Actually Anony, Hera was the one to have the idea of the bookmarks and she actually has some bookmarks in her BSR stuff.

I'm not sure but 11th Hour may have some shiny bookmarks too.

Ah,the images that you've found would work shiny too. Remind folks to look for Firefly and Serenity while there.

Maybe we need some folks to make some more bookmarks for us.
And we can all hunt for things just like these that you found that will work.



From here to the eyes and the ears of the 'Verse
http://www.geocities.com/browncoatsignalcorps/



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Sunday, September 10, 2006 3:21 PM

11THHOUR


The bookmark idea is a very useful guerilla marketing strategy. It's actually one of the methods that's been listed on my website for quite a while now... but sometimes I think folks don't scroll down to find that info!

Anyway, I LOVE the bookmark idea and the small size means fans can get a lot more mileage out of each piece of paper. The "mini" posters are good that way, but something cut in half lengthwise again doubles our ability to spread the word.

I'll rework some of my guerilla marketing posters into a bookmark format. These will be easy for folks to print because they are black and white... but I always recommend photocopying onto color paper for a real eye-catching look.

I can also rework the color web banner into a bookmark, with a little more info on it. The black and white bookmarks will have the FFF.net URL on it, and I can do the same with the color one.

This is a very exciting month. We have a Firefly marathon on the 18th, Serenity is starting its run on HBO, and of course there's Serenity 'Versary on the 30th! Lots to do to make the most of this.

11th Hour



>>>}———————————————)))======<[]>======(((———————————————{<<<

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart


Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes

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Sunday, September 10, 2006 3:23 PM

PENGUIN


Actually...many of the static signatures would work!


King of the Mythical Land that is Iowa

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Sunday, September 10, 2006 4:46 PM

FOLLOWMAL


Quote:

Originally posted by 11thHour:

I'll rework some of my guerilla marketing posters into a bookmark format. These will be easy for folks to print because they are black and white... but I always recommend photocopying onto color paper for a real eye-catching look.

I can also rework the color web banner into a bookmark, with a little more info on it. The black and white bookmarks will have the FFF.net URL on it, and I can do the same with the color one



Oh, this will be AWESOME! An even better thing to hand out too! The photocopied ones on the color paper will be so perfect! Folks will want to keep them because they will be so beautiful.

I personally want a Mal one.

Thank you 11th, we will make good use of these.



From here to the eyes and the ears of the 'Verse
http://www.geocities.com/browncoatsignalcorps/



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Sunday, September 10, 2006 5:08 PM

ANONYMOUS1


Quote:

Originally posted by FollowMal:

Actually Anony, Hera was the first one to have this idea and she actually has some bookmarks in her BSR stuff.



Thank you Hera!

FollowMal,

Do you know how to find Hera's Bookmark stuff in the Blue Sun Room? We could link them in this thread.

Also, what kind of paper would be good for printing bookmarks. Card stock?

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Monday, September 11, 2006 6:32 AM

FOLLOWMAL


Quote:

Originally posted by Anonymous1:
Quote:

Originally posted by FollowMal:

Actually Anony, Hera was the first one to have this idea and she actually has some bookmarks in her BSR stuff.



Thank you Hera!

FollowMal,

Do you know how to find Hera's Bookmark stuff in the Blue Sun Room? We could link them in this thread.

Also, what kind of paper would be good for printing bookmarks. Card stock?



Anony, I'm sorry. I asked Hera about this because I couldn't find any BSR items that resembled a bookmark. She says she didn't finish them since 11th Hour had such lovely ones on her site already. We'll just link to 11th Hour's guerilla marketing site. Don't forget to scroll down everyone for the bookmark idea.

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net



Besides I think 11th Hour is gonna keep us very well indeed in bookmarks.

I have printed the mini posters on regular colored paper like I can get at the office supply, but for bookmarks we'd need it to be stouter.. card stock sounds fine. Perhaps 11th Hour will post a suggestion about that when she posts her bookmark designs.



From here to the eyes and the ears of the 'Verse
http://www.geocities.com/browncoatsignalcorps/



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