FIREFLY AND SERENITY GUERILLA MARKETING

Sci-fi Sponsors

POSTED BY: COSMOS
UPDATED: Monday, September 25, 2006 18:06
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VIEWED: 10109
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Monday, September 25, 2006 4:05 PM

COSMOS


Hey all ---

In the interest of letting SciFi / Universal / the whole conglom know that we don't just watch the shows, we pay attention to their advertisers, please enjoy (!) the following list, and write the everprecious letters saying you like the shows so much you'll go out and buy from their sponsors. And/or write the sponsors. Or just eat a lot of Keebler cookies, it all comes to the same thing.

Where can be found the Right & Wisest Address to send such feedback to the SciFiUniversal chain o' command?

So FOR THE RECORD these are the advertisers that supported the Firefly marathon last Monday, as viewed by a DirecTV customer in the Eastern US. Multi-product companies are collected under their parent. This is in histogramically descending order, so our winner is,

KELLOGG'S (cereals & Keebler), at 19 commercials,

followed closely by

DITECH.COM, at 18

Also in the double-digits we have

PFIZER (Visine / Purell / Zantac / Benadryl), 15
YUM! BRANDS (KFC / Long John Silver's / Pizza Hut), 15
GEICO INSURANCE, 12
DELL COMPUTER, 12
21ST INSURANCE, 11

The rest of this list is for completeness... enjoy.........

S.C. JOHNSON (esp. Glade), 8
UNILEVER (I Can't Believe It's Not Butter / Country Crock), 7
PROCTER & GAMBLE (Mr Clean / Cover Girl / Head & Shoulder's / Oral-B / Tampax / Febreze / Duracell), 7
DIRECTV, 6
CAMPBELL'S SOUP, 6
BINDER & BINDER LAW OFFICES, 6
DIAL (Right Guard), 6
STRIDE GUM, 5
ITT-TECH, 5
GE, 4
RECKITT BENCKISER (JetDry / AirWick), 4
LEVI-STRAUSS, 4
AMERICAN EXPRESS, 3
GATEWAY COMPUTER, 3
eHARMONY.COM, 3
VERIZON, 3
AB LOUNGE, 3
ZATARAIN'S MEALS, 3
DOMINO'S, 3
TOUCHSTONE ENERGY, 3
SEARS OPTICAL, 3
TRAVELOCITY.COM, 2
ADCOUNCIL, 2
HOTELS.COM, 2
PSORIASISINFO.COM, 2
DR LAWN EQUIPMENT, 2
JUST FOR MEN HAIR COLOR, 2
AARP, 2
HUGHESnet, 2
EARTHLINK, 2
SPRINT, 2
PROGRESSIVE INSURANCE, 2
NUTRISYSTEM, 2
NISSAN, 2
VISA, 2
BOSE, 2
NESTLE (Stouffers), 2
ENZYTE, 1
CYCLONE RAKE, 1
GENERAL STEEL, 1
SCOTTRADE, 1
NETFLIX, 1
SUPER8 MOTEL, 1
LAVALIFE.COM, 1
MCDONALD'S, 1
PEOPLEPC ONLINE, 1
CAN-AM, 1
KRAFT FOODS (Oscar Mayer / Jell-O), 2
ANTHEM STEEL, 1
BRIDGESTONE TIRES, 1
USEPROPANE.COM, 1
E*TRADE, 1
IAMS PET FOOD, 1
OLAY, 1
BELLSOUTH, 1
BAYER, 1
WENDY'S, 1
CARNIVAL CRUISE LINES, 1
FRUIT OF THE LOOM, 1


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Monday, September 25, 2006 5:53 PM

VERSEEXPLORER


Quote:

Or just eat a lot of Keebler cookies, it all comes to the same thing.


What a delightful guerilla marketing strategy. I saw Nestle and Domino's on the list, too. I'll do my best.




_______________________________
Mal: Saffron, you're pleasing, you're all kinds of pleasing, and uhh...it's been awhile, a long damn while, since anybody but me took a hold of my plow.

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Monday, September 25, 2006 6:06 PM

ANONYMOUS1


Here are the websites I have
been writing down from the video tape I made of the Firefly marathon on sept. 18th.

http://www.fireflyfans.net/thread.asp?b=2&t=24061
Give um a click! Websites who advertised on Firefly Marathon!

Websites who advertised on the Firefly Marathon on Sci-Fi 9/18/2006

Give um a click!

Websites who advertised on the Firefly Marathon on Sci-Fi 9/18/2006

Give um a click!

http://21st.com sponsor

Only gone through Serenity episode 1 & 2,
Train Job, Bushwacked, Shindig so far.
And I missed the sponsor of Serenity part 1

Sorry, haven't tested the links.

http://www.aarpinsure.com/free
http://applybluesky.com
http://battlestarcard.com
http://battlestargalacticadvd.com
http://binderandbinder.com
http://dell.com/you
http://ditech.com
http://eharmony.com
http://gateway.com
http://geico.com
http://hotels.com
http://www.itt-tech.edu
http://justformen.com
http://mybrighthouse.com (maybe your cablecompany in your area)
http://netflix.com
http://open.com/cashback
http://psoriasisinfo.com
http://www.purell.com
http://scifi.com
http://scifi.com/battlestar
http://scifi.com/ecw
http://scifi.com/eureka
http://sprint.com/business
http://stridegum.com
http://theTVboss.org
http://travelocity.com/guarantee


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