FIREFLY AND SERENITY GUERILLA MARKETING

The Paper Caper: POSTPONED, not canceled

POSTED BY: TDBROWN
UPDATED: Wednesday, November 1, 2006 12:59
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VIEWED: 2454
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Saturday, October 28, 2006 3:46 PM

TDBROWN


Postponed... please see the second post on this thread for details.

***************************************************
River: Storm's getting worse...
Mal: We'll pass through it soon enough
***************************************************

Recent Events have kind of put a damper on everyone's mood of late. Sadly, it feels like some folk are giving up hope. But we're not here to feel sorry for ourselves. We're here to share our Love for Serenifly, and find ways to introduce this Love to others. I feel that we need to do The Paper Caper, now more than ever. It'll introduce others to the verse, and maybe, just maybe, generate some coin into Universal's coffers, which will lean 'em toward a Sequel. Please read the details of my now revised guidelines (not written in stone) for the caper. I've highlighted the "twist" lol.

THE PAPER CAPER

It is my sincere hope that this particular project will induce us to work together as a Team, to bond together in a common cause. This particular project involves a little expenditure of "cashy money". It won't be a lot of money; the cost will be controlled by you. But I urge everyone doing this to get with other BCs in your area, if possible, and Share the time and Expense that it will involve. When you have totalled up the costs, please submit them to The One True Bix's site, [url= http://www.browncoatinvoice.com /url] . Also, please submit the cost to me at browncoats4ever@mail.com . I intend to post the Grand Total on Bix's Site, too! *

The First Part of this Adventure will last Three Weeks, and is in Three Phases:

For the First Phase, place a small, two or three line Ad the day after Thanksgiving in the "Announcements" section of your local Newspaper or perhaps an Ad Sheet, whichever you feel will generate the larger Readership. In the Ad, simply say that Serenity and Firefly are available locally wherever DVDs are sold, and then include an e-mail address for further info (You can use yours, your local BC Group's, or the one that I will be providing). Please run this Ad for a week.

For the Second Phase, simply run a differently worded Ad, saying the same basic thing. The idea is Variety. Anyone seeing the first Ad will be intrigued by a second, different Ad. Please run this one for a week as well.

For the Third Phase, Run a "Recruitment" Ad. Something that will speak to Fans of the 'verse, telling them who to contact to join the Browncoats. Once again, use either an e-mail address of your choosing or the one I will provide.

The Second Part of this Caper will last from Thanksgiving 'til you decide to stop doing it:

Everyone's favorite, Guerilla Marketing!

Simply place Firefly and Serenity themed Fliers in local Department, Video, Electronic and Appliance Stores. Anyplace where DVDs are sold. You can even place them in the Public library! I highly recommend 11th Hour's fine posters for this [url= http://the11thhour.home.att.net/]http://the11thhour.home.att.net/] , but feel free to design your own if you want.

Sample Ads, and the Contact Address:

The e-mail Address that you can direct people to (If you want) is,
browncoats4ever@mail.com

Here are examples of Ads for the first Two weeks:

Give Serenity for the Holidays
-or the Firefly Box Set! Find them where
ever DVDs are sold. For more info contact
browncoats4ever@mail.com

Have you found Serenity yet,
or Firefly: The Complete Series? Both
are available wherever DVDs are sold.
More info, contact...

Serenity CAN be found, and
Firefly too! Both are available where
DVDs are sold. for more info, contact
yadda yadda yadda

Get the idea?

For the Third week, here's what I intend to use:

Ever sail on a Firefly? Wanna?
If you're a fan of Serenity or Firefly,
you can join the Browncoats by send-
ing us an e-mail at Blah-blah-blah

If a BC group or individual would rather use a phone # for a contact method, more power to you! As in the AJ, I'd like this to be as flexible as possible. If you can't take the time, or can't meet the expense of the full project, then by all means tailor it to your abilities. The key here is, once again, Numbers. The more people that DO this, the larger the area we cover, the more people become aware, the more DVDs sold.

*An example of "expenses": My ads are going to run about $45, tops. But I intend to do Guerrilla Marketing one hour per day for 30 days. At $10/hr, I figure to "Bill" Universal $300! ;) I don't intend to get paid; just wanna make a point. Imagine... If 1,000 people post similar "costs"!

We CAN do this!

Thanx, TD/Tim Brown
Captain, The Slightly Irregular Browncoats


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Wednesday, November 1, 2006 12:59 PM

TDBROWN


The Paper Caper is being Postponed until further notice. Not canceled, mind you, just postponed. With all the uproar about Universal Licensing's recent actions, no one seems to want to do anything right now that would either
1) Piss Universal off, or
2) Give them any income!

One of the things 11th Hour was told by Uni was that she was to "restrain from any further guerilla marketing". If that's the case, we shouldnt use her artwork to G Market, and shouldnt G Market at ALL until we're sure what's going on.

So... postponed.

I, for one, am disappointed but a Realist. The holidays would've been a great time to recruit New BCs, and this project would've done that. But until things smooth out a bit, I'm holding off. I wish 11th Hour the very best, and feel we should concentrate on helping her and the Other folk with legal problems first.

Thanks! TD/Tim

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