FIREFLY AND SERENITY GUERILLA MARKETING

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POSTED BY: ANONYMOUS1
UPDATED: Tuesday, December 26, 2006 11:45
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Tuesday, December 5, 2006 6:54 PM

ANONYMOUS1


What do all these cities have in common?

They have Landmark theaters according to http://www.landmarktheatres.com/ Cities listed as having Landmark theaters as of 12/5/2006

And some Landmark theaters have realized that Serenity midnight movies are great for business especially around holidays!

Several Landmark theaters screened Serenity in November and there is already one screening Serenity for Christmas weekend.

Midnight Serenity screenings Friday 12/22/06 and Saturday 12/23/2006
River Oaks Theatre (Landmark Theatres) Houston, TX
http://imdb.com/title/tt0379786/cinemashowtimes?location=map

"Firefly" on the big screen! Serenity • Dec 29 & 30, 2006
http://www.landmarktheatres.com/Market/Seattle/Seattle_Frameset.htm
Egyptian Theatre
805 East Pine St.
Seattle, WA 98122
(206) 781-5755

So drop your Landmark theater a hint! Especially around any 3 or 4 day weekends!



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Tuesday, December 5, 2006 7:02 PM

HEIGHTSRAIDER


Thanks for the heads up!

I will be going to these. River Oaks Theatre is a cool little theatre.

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Wednesday, December 6, 2006 2:44 AM

ARCLIGHT


Houston Browncoats are already planning to attend the mid-night showings of "Serenity" at the River Oaks Theater (Reaver Oaks). So come on out Houston & surrounding area B'coats, Dec. 22 & 23. Let's misbehave!!

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Wednesday, December 6, 2006 3:06 AM

EXOTICK


For the Washington D.C. area Browncoats, there is a showing of Serenity on Wednesday, December 20th at the Arlington Cinema and Drafthouse. It starts at 7:15. I've already bought my tickets.

Here's the website

www.arlingtondrafthouse.com

Cheers

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Wednesday, December 6, 2006 5:16 PM

ANONYMOUS1


Quote:

Originally posted by exotick:
For the Washington D.C. area Browncoats, there is a showing of Serenity on Wednesday, December 20th at the Arlington Cinema and Drafthouse. It starts at 7:15. I've already bought my tickets.

Here's the website

www.arlingtondrafthouse.com

Cheers



Whoo-hoo! Thanks for the info.

http://www.arlingtondrafthouse.com/default.aspx?page=event&eid=277
Quote:

Serenity

Wednesday, December 20th at 7:15PM (Doors at 6:15PM)
Special One Year Anniversary DVD Release Party
& Holiday Party for Serenity Fans
Come Early for Trivia Contest as well as Charity Fundraiser







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Thursday, December 7, 2006 7:30 AM

ENGINEANGEL


how early should one come for the trivia contest at the drafthouse?? thanks for the info!!! i am SOOOOOOOOOOOOO there.


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Thursday, December 7, 2006 8:12 AM

EXOTICK


EngineAngel

I'm not sure how early you need to get to the drafthouse for trivia, I'm getting there at 6:15 though, I want to get a good seat and last time it showed there it sold out so I didn't get to see it

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Thursday, December 7, 2006 10:11 AM

SIRI


I'm in St. Louis and have been watching for it to show up. Thought it would be making the rounds but I will get off my bum and start making noise.




"Well, that went well."

Siri

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Thursday, December 7, 2006 10:40 AM

ENGINEANGEL


We've got our tickets! My dad, my bro, and I shall all be there! Huzzah! Thanks for the info you had exotick! Gonna try to get there around 6-6:15 yay!


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Thursday, December 7, 2006 5:28 PM

ANONYMOUS1


Added to top post:

"Firefly" on the big screen! Serenity • Dec 29 & 30, 2006
http://www.landmarktheatres.com/Market/Seattle/Seattle_Frameset.htm
Egyptian Theatre
805 East Pine St.
Seattle, WA 98122
(206) 781-5755

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Friday, December 8, 2006 7:29 PM

AURAPTOR

America loves a winner!


Since we're first on the list, seems we should join in on the fun. Thanks for the info! Fill y'all in later on the details.

People love a happy ending. So every episode, I will explain once again that I don't like people. And then Mal will shoot someone. Someone we like. And their puppy. - Joss

" They don't like it when you shoot at 'em. I worked that out myself. "

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Wednesday, December 20, 2006 4:43 AM

EXOTICK


Bump

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Wednesday, December 20, 2006 6:31 AM

EXOTICK


I'm gonna bump this one more time cause Serenity is showing tonight at the Arlington Cinema and Drafthouse, movie starts at 7:15 but doors open at 6:15.

Cheers!!!

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Wednesday, December 20, 2006 4:14 PM

ANONYMOUS1


exotick,

Post back when you can on how the Virginia screening went.


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Thursday, December 21, 2006 2:52 AM

EXOTICK


The screening went great! A decent amount of people were there, some folks dressed up, our very own Engine Angel came as Kaylee, it was great to put a face with a (screen) name. There was some trivia and a raffle (which I didn't win). Plus I wore my very own Jayne hat that was made by Callmeserenity.

It was awesome watching it with other Browncoats, you don't get that kind of camaraderie watching it with other people.

This was great for me because I didn't see it on the big screen the first time around so I got my second chance. I can't wait till the next one.

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Thursday, December 21, 2006 11:37 AM

THATWEIRDGIRL


It was fun. The crowd was very responsive to the movie. EA was great. I won the costume contest, but it was weird competing against EA and Pez. Heh. I hope Engie can use the passes for her family...good seeing you again!

See you at D*C.

www.thatweirdgirl.com
---
"...turn right at the corner then skip two blocks...no, SKIP, the hopping-like thing kids do...Why? Why not?"

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Friday, December 22, 2006 3:51 AM

ARTCAT81


Screening numero uno is at midnight tonight! I can't wait, we have 11th's flyers printed up and permission to leave them from theater management

We are talking to theater management about the possibility of future charity screenings :)

Browncoats are the shiniest folks in the 'verse

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Tuesday, December 26, 2006 11:45 AM

SLGN


General contact:
CustomerService (at) LandmarkTheatres (dot) com

note: they spell theatres with british "re" not "er" (if you are typing and not pasting)

Obviously contacting YOUR local theatre is best for inciting Serenity screenings but general email could work too. And a kind THANK YOU after the Houston & Seattle screenings wouldn't go amiss... just sayin'

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