FIREFLY AND SERENITY GUERILLA MARKETING

Firefly: Relit, Phase Two on Feb 1st !

POSTED BY: TDBROWN
UPDATED: Friday, February 16, 2007 10:35
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Monday, January 29, 2007 12:10 AM

TDBROWN


Firefly: Relit, to put it simply, is a project where we suggest to the Sci/Fi Channel that they use Firefly as a Summer Replacement Series in 2007. Many people have already sent e-mails to them on this topic, but we want to make an impression on the top Brass, so....

On Feburary 1st, We would like to encourage everyone to send Letters to either the President of the Channel or the Programming Department. We want to be taken seriously, so I would like to suggest that we Not send Overly decorated or "Fanboy" type letters. Let's keep it simple and to the point. Show them we're sincere and serious, and it'll improve the chances that they'll take us seriously.

The Mailing Address is:

Bonnie Hammer, President
The Sci Fi Channel
30 Rockefeller Center
New York, NY
10112

On Feburary 3rd, which is when the letters will probably arrive, we'd like folks to send e-mails to feedback@scifi.com as well. As in all our campaigns to get noticed and get something done, it's all about Numbers. So let's drown 'em in letters and e-mails on the 3rd! :)

Here is the e-mail that I've been sending. It should serve as a fairly good template for Letters and e-mails both.

Subject: Programming Suggestion for Summer, 2007

To the Sci/Fi Programming Staff:

Firefly is one of your more popular shows; Check the
Numbers from the last few "Marathons" you've had of
it, and I'm sure you'll agree that it's still quite
popular. It's also in the Interests of NBC/Universal
that it BE a popular Show. The Film Serenity is doing
well in DVD sales, and Firefly's popularity certainly
ties into that.

So... Here's what I have in Mind:
Firefly as a Summer Replacement Series

There are 14 Episodes, if you count the Pilot as One
Episode. Show the Series in the dvd Format, the way
Joss Whedon originally intended them to be. Sci/Fi
could have each Episode Introduced by one of the
Show's Cast, perhaps a different one each time, and
Joss for the Pilot Episode. The "Host" can intro an
Episode, and provide a tidbit of commentary or trivia
at the end of each Installment. Show one per week,
on the same designated night, just like a regular
Series.

The Production costs will be extremely low, compared
to
the cost of a "From scratch" New Series. It'll take
all Sum-
mer and Folks can Tune in, Same Time, Same Channel
each
week. It'll be a blast for those of us already
familiar with Firefly,
and Introduce an entirely New Audience to it as well.

This could generate enough renewed interest in Firefly
to bring
about interest in a Serenity Sequel, or perhaps a
Serenity-based
Mini-Series. Also, if Sci/Fi is in line for the
non-paying Cable
Premiere of Serenity, this would be the PERFECT
Tie-in!

I hope you all give this some serious consideration.
It could
certainly work, to the benefit of all concerned.

Sincerely,
Timothy Dale Brown
5985 South Handy Road
Bloomington, IN 47401
Ph 81* 82* 7*15

Thank you to everyone who decides to do this. It's a simple, practical way to keep Firefly alive and Flying. Hopefully, we can get Sci/Fi to at least consider it! :)


"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Wednesday, January 31, 2007 11:07 AM

FOLLOWMAL


I would usually post this as a BSC post, but since TDBrown has already started this thread with the info, I'll just add that I've got my letter printed up and my envelope addressed and ready to go.

I hope as many people as possible take part in this. It takes very little time and costs very little to do and it might put a thought in the minds of the powers that be over there at SciFi to show Firefly as a summer series... think of all the new folks it would bring in.

Ok, all set.. off to post this on a board that isn't keeping track so well.


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Wednesday, January 31, 2007 1:24 PM

TDBROWN


Thank you, FM, and a big Xie-Xie to Everyone who's sending out a letter tomorrow!

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Thursday, February 1, 2007 12:17 AM

TDBROWN


"Tomorrow" has become Today...

Have you sent your letter(s)?

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Thursday, February 1, 2007 7:09 PM

DERANGEDMILK


Sent mine, made my fiancee send hers and e-mailed my folks to do the same!
-e

"Storms getting worse."
"We'll pass through it soon enough."

Vote for Firefly at http://richlabonte.net/tvvote/index.html

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Saturday, February 3, 2007 4:24 AM

TDBROWN


It's E-Mail Day!

Please remember to e-mail skiffy about this idea.

Thanx!

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Saturday, February 3, 2007 4:41 AM

FOLLOWMAL


Quote:

Originally posted by TDBrown:
It's E-Mail Day!

Please remember to e-mail skiffy about this idea.

Thanx!

"Might have been the losing side, still not convinced it was the wrong one." -Mal




Just sent mine out.

Go to www.whitenoisethelight.net for more info!

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Sunday, February 4, 2007 5:44 AM

TDBROWN


Although turnout for this project was less than that for, say, The Anniversary Job last year, I must say we did fairly well. Oddly enough, I believe we actually had more letters go out than e-mails, and both numbered in the Hundreds.

So... we probably got their attention.

Now let's all hope that someone has the good sense to think about this idea, and maybe even ACT on it.

A HUGE Thank You to everyone that involved themselves in this project!

TD/Tim Brown

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Tuesday, February 6, 2007 1:31 PM

TDBROWN


BTW... it's ok to keep e-mailing them with this idea if you want. I'm not your mom lol

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Friday, February 16, 2007 8:37 AM

BROWNCOATBRETT


You reckon it's okay to keep sending snail mail letters? I heard they like those. Also, I thought I heard that the SciFi channel was shut down. True or no?

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Friday, February 16, 2007 9:43 AM

FOLLOWMAL


Nope, not shut down thank goodness. Except for their Saturday night oh-my-goodness-how-weird-can-they-get movies, their programming ( minus the wrestling! ) is the best on cable.

You can tell I'm a fan of scifi, huh?

The Firefly: Relit campaign although dated in this thread truly does go on... we write SciFi if they show a marathon of Firefly and we thank them and encourage them to show it again.
You can write re: the Relit campaign anytime that you'd like to, or as many times as you'd like to.

I'm sure TDBrown will be coming up with another plan soon.. he's off to the Farpoint Convention this weekend but I'd reckon when he returns he'll be rarin' to go and if you'll watch he'll post a plan. One we can all take part in.





Go to www.drivefans.com for more info!

Ask me how to join the Appreciatin' Nathan crew!

When we're down, don't frown. Come join the camp-out at serenitymovie.org. Someone think of a name and we'll start a crew over there!


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Friday, February 16, 2007 10:35 AM

GHOULFISH


I emailed a letter to scifi but accidentally kept on calling them space channel (Canada's version of scifi channel). I hope that it wont make much of a difference.

Cant stop the signal

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