FIREFLY AND SERENITY GUERILLA MARKETING

OPERATION SIGNAL BOOST 2007

POSTED BY: TDBROWN
UPDATED: Tuesday, July 17, 2007 23:21
SHORT URL:
VIEWED: 5690
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Monday, May 28, 2007 6:33 AM

TDBROWN


2007 looks like a Banner year for the Serenifly ‘verse, and the Whedonverse in general.

This is a year filled with both Highs and Lows:

Serenity Blueprints; New Comics ( Buffy Season 8, Angel, Astonishing X-Men, and our own Serenity Trilogy “Better Days”); A Big Damn Collector’s Edition; “Can’t Stop The Serenity” Charity Screenings; THREE different convention Venues featuring Serenity and Firefly this coming November/December, Browncoats Marching at DragonCon and so much more.

Wow. Very Shiny.

We’ve had our share of disappointments as well. But it’s the JOY that is Serenifly that we should remember and celebrate. With that in mind, the Slightly Irregular Browncoats Crew would like to kick off this year’s Serenity Summer Celebration with a new

Serenity Awareness Campaign:

“OPERATION SIGNAL BOOST”

This Project is intended to be a Summer long campaign, with the goal of increasing awareness of the Serenity Collector’s Edition that will be released August 21st, plus a campaign to increase awareness and attendance of Can’t Stop The Serenity Screenings, which will be occuring June 23rd, at locations throughout the US and world wide. The activities that follow and the suggested dates for when to do them are precisely that: Suggestions for how to help spread the good word. As is usually the case with “Slightly Irregular Browncoat” Projects, it is up to each of us as individuals to decide which of these activities are feasible for us to do, and when. These are guidelines and suggestions, nothing more. However, having said that, it would be very Shiny if certain e-mail events were to occur “en masse”, as it were, to garner more attention. It’s ultimately up to you!

Phase One: Collector’s Edition Preorders and Can’t Stop The Serenity

Starting Now, and commencing through the Summer, we would like to suggest that folks preorder the Serenity Collector’s Edition through either Universal’s Site
http://universal.archway.com/basket/Basket?sku=61101072&client=UNIVERS
E
http://universal.archway.com/basket/Basket...client=UNIVERSE
or at Amazon.com http://www.amazon.com . The idea is to get Universal’s attention, and let them see that interest in the CE is strong. We highly recommend that you contact your friends and suggest it to them, as well as your Local Browncoat Group, MySpace or LiveJournal friends, In other words, get the word out to everyone you know, any way you can.

Can’t Stop The Serenity is one of the noblest causes to come out of the entire Browncoat Movement. We salute the Organizers for their incredible successes last year with the World- wide Serenity Now/Equality Now Screenings. To help them be even more Successful This year, The Slightly Irregulars would like to encourage everyone that is able to attend a Screening on June 23rd to please do so, and encourage your friends, local BC Group, etc., to do likewise. If you don’t live near where a screening will be held, or can’t attend, please consider purchasing a poster or Tee-Shirt from them. Any assistance will be appreciated. You can get more information at http://www.cantstoptheserenity.com/index.html

Phase Two: Guerilla Marketing of the Collector’s Edition

Retailer’s throughout the country Should be carrying the BDCE in their Inventories, starting on the Release Date of August 21st. Here are some suggestions to help make sure they do, and to get the Public’s Attention as well.

First, here are some ideas for contacting Retailers:

1) Go to the source. The next time you’re in a store that carries DVDs, ask the salesclerk if they’re going to carry the Collector’s Edition. At the very least, you’ll have given the information about the CE to someone. They might call the Service Desk to inquire, or you might suggest that they do. That’s at least Two people that will be thinking of the CE. Get the idea? Here’s an example... In Bloomington, Indiana, The Target Store, WalMart Super Center and Border’s Bookstore have all been approached in this fashion. The response of the Sales Staff at all three has been very enthusiastic.

Now, here’s how to turn that awareness up a notch, to the Corporate Level:

2) Corporate Awareness: Below are the websites for several National Retailers. Do a search of their Inventories and see if they are going to be carrying the Collector’s Edition. If they’re not, then contact them via e-mail and ask them if they will, or openly request that they do so. If they Are going to be stocking the Collector’s edition in their Stores, Thank Them via e-mail

www.walmart.com

http://www.target.com/gp/homepage.html

http://www.barnesandnoble.com/


www.borders.com

http://www.bestbuy.com/]http://www.bestbuy.com/

www.booksamillion.com

If you can think of other retailers in your area, don’t hesitate to both contact them, and let others know how to contact them as well. The more people that do this, the more Retailers are liable to stock the Collector’s Edition on their shelves this August.

Secondly, there’s the Personal Touch to get Public Attention:

1) Online Banners. Use Banners supporting the CE, CSTS, and Serenity in general in your online posts. We have a Lot of creative people in our midst, and I’m sure lots of you will be doing this. Please check the Slighty Irregular Browncoats Forum http://www.serenitymovie.org/browncoats/forums/index.php?showforum=41 , as we have some available to download, with designs courtesy of ifox, from the skiffy Board. Thanks, ifox!

2) Hard Copy Fliers and how to use them: 11th Hour’s Guerilla Marketing Page http://the11thhour.home.att.net/ is an invaluable resource for GM posters and fliers. They also make dandy Tee-Shirts too! The Cover Art for the Collector’s Edition is available on a lot of websites, and it makes a great flyer, all by itself. The Banners that will be available soon can also be printed out and used as fliers. Now... where do you put them? The answer is, simple enough, wherever You think they will do the most good! Bulletin Boards, Libraries, in DVD retailer’s shelves, under “S”... whatever you think will be most effective without being a major source of annoyance

-or Littering !

we have a copy of the CE dvd cover, with the release date attached, at our site for folks to copy.

Phase Three: The Sci/Fi Channel

There is an ongoing campaign to get the Sci/Fi Channel to show a Marathon of the Entire Firefly Series, or at least some of it. This phase is an extension of that, and a concentration of this effort, in that we want everyone to e-mail them on a Specific Date: July 16th.

We would like every able-bodied Browncoat to e-mail feedback@scifi.com on this date, and ask that Sci/Fi show a Marathon of Firefly, in conjunction with Any Advertising Campaign by Universal Studios. Showing the Series is the ultimate way of Advertising the Film, and will increase awareness of the Collector’s Edition tenfold. We need to remind them of that.

Phase Four: The Big Damn Thank Yous

On August 19th, we would like folks to send thank you cards, letters and postcards to Universal Studios, thanking them for releasing the Collector’s Edition. Please, Do Not ask for a Sequel! It is far more polite to show our enthusiasm than it is to nag. So, let’s give them Sales Figures that will raise their eyebrows, and raise their interest by simply saying “Thanks”.

On August 21st, the Release Date for the CE, please send Universal an E-mail of Thanks. Also, we’d like to encourage Every Website that celebrates Joss Whedon and the Firefly/Serenity ‘verse to post a “Thank You, Joss” Thread on that day, thanking Joss personally for Firefly, Serenity, The Comic Trilogies, and the Collector’s Edition.

Snail Mail Address:

Universal Pictures
100 Universal City Plaza
Universal City, CA 91608

Attn: Donna Langley

OR

Attn: Jon Gordon

Or both.

E-mail address:
http://www.universalstudios.com/homepage/html/contact_us/

Send them to "Production, Hollywood CA"

Well, That’s it: An entire Summer’s worth of things to do to support our Big Damn Movie and
Our Big Damn Heroes.

Thank You, everyone, for doing the Impossible!

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Monday, May 28, 2007 7:56 AM

DARKFLY


great, I'll get to making some banners in my brand new Photoshop CS3 which I'll post here soon, & I'll print some flier's out to post around my town though I live in England so I'll just post Serenity fliers since the Collector's Edition ain't been announced in England yet.

---------------------------------------------------------------------
check out my MYSPACE at... http://www.myspace.com/darkfly7

Darkfly Auer on Second Life(Online Game)

Want pics, vids, ringtones,ect releated to Serenity and Firefly
http://www.fireflyfans.net/thread.asp?b=2&t=26986

Software is like sex, it's better when it's free ! & so are eBooks, Music, & Films so visit www.ztforums.com, Zero Tolerance Forum

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Monday, May 28, 2007 9:42 AM

YINYANG

You were busy trying to get yourself lit on fire. It happens.


I looked at the (shiny!) banners from ifox, but they probably won't do so well on resizing. So, I made this simple little CSTS banner for a few sites I go to, and anyone is free to use it:



It came out a little weird when I uploaded it to Photobucket, but it'll do. And, I'll probably make one for the Collector's Edition, too, so that I can switch it out with this first one after June 24. Just need to find a good picture...

Edit: Found one.



---

"If I were a Nazi, someone would defend my constitutional right to hate Jews. If I were a Klansman, someone would defend my rights to hate blacks. It's a funny place, this world. Hate has rights. Love has none." - Jeff, Murphy's Boy

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Monday, May 28, 2007 9:45 AM

TDBROWN


Thank you, Darkfly and YinYang, very much indeed!

Spread the word, please! The more the merrier...

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Monday, May 28, 2007 10:18 AM

YINYANG

You were busy trying to get yourself lit on fire. It happens.


Quote:

Originally posted by TDBrown:
On August 23rd, the Release Date for the CE, please send Universal an E-mail of Thanks. Also, we’d like to encourage Every Website that celebrates Joss Whedon and the Firefly/Serenity ‘verse to post a “Thank You, Joss” Thread on that day, thanking Joss personally for Firefly, Serenity, The Comic Trilogies, and the Collector’s Edition.



Quote:

From Universal's pre-order site:
Release Date: 08/21/2007



Forgive me if this has been answered already somewhere... but which date does it come out in stores? The 21st, the 23rd, or neither? It says the 21st on the ifox banner, too.

---

"If I were a Nazi, someone would defend my constitutional right to hate Jews. If I were a Klansman, someone would defend my rights to hate blacks. It's a funny place, this world. Hate has rights. Love has none." - Jeff, Murphy's Boy

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Monday, May 28, 2007 12:24 PM

TDBROWN


you found a typo, YinYang, that I'm gonna be correcting on SIX different websites!

Thanks for noticing...

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Monday, May 28, 2007 12:42 PM

YINYANG

You were busy trying to get yourself lit on fire. It happens.


Not a problem. I wanted to make sure before I posted the second banner I made. And, six websites isn't that bad...

---

"If I were a Nazi, someone would defend my constitutional right to hate Jews. If I were a Klansman, someone would defend my rights to hate blacks. It's a funny place, this world. Hate has rights. Love has none." - Jeff, Murphy's Boy

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Monday, May 28, 2007 12:44 PM

TDBROWN


You're right... not that bad lol... I've already fixed 'em all

Thanks again for your support!

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Monday, May 28, 2007 4:53 PM

FOLLOWMAL




I'm in and so is the Browncoat Signal Corps.




To join us go here:
http://www.serenitymovie.org/browncoats/forums/index.php?showtopic=154
77


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Tuesday, May 29, 2007 10:45 AM

SPACEGIRL32


FollowMal,

I'm seeing you around everywhere!

So, you are a full-time Browncoat now?

I know I am having a hard time keeping up with all my new projects.

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Tuesday, May 29, 2007 11:31 AM

FOLLOWMAL


Quote:

Originally posted by Spacegirl32:
FollowMal,

I'm seeing you around everywhere!

So, you are a full-time Browncoat now?

I know I am having a hard time keeping up with all my new projects.



I try ( but hardly succeed) to be everywhere LOL

I've been a full time Browncoat since I fell in love with the series the first two seconds I saw it on the SciFi channel.

Just getting started actually. Our Irregular's crew has been planning a campaign for the summer for months now.

The NathanNation crew is new for me but just an extension of liking Nathan, which continues on the Appreciatin' Nathan crew.

I'm still a member of the Good Works crew, but we're pretty quiet right now. Thank goodness, LOL.

I've been busy for as long as I've been here.
Can't not be.

You joining us in our plans, Spacey?
We'd love to have your support.



To join us go here:
http://www.serenitymovie.org/browncoats/forums/index.php?showtopic=154
77


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Tuesday, May 29, 2007 12:41 PM

FOLLOWMAL




Just got your PM Spacey... glad to have you onboard!

To join us go here:
http://www.serenitymovie.org/browncoats/forums/index.php?showtopic=154
77


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Tuesday, May 29, 2007 1:32 PM

TDBROWN


Yes, the more the merrier!

As I said in the intro to this project, you can do as much or as little as you like. this is, in many ways, a list of things that folks can do that will be ProActive, and last all Summer.

Glad to welcome All who will help us!

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Wednesday, May 30, 2007 8:09 AM

FOLLOWMAL




On some of the other boards we're getting such a good response! People are posting to us in the thread that they're going to take part in all or parts of this.

Browncoats are the best!

To join us go here:
http://www.serenitymovie.org/browncoats/forums/index.php?showtopic=154
77


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Wednesday, May 30, 2007 6:57 PM

JTSKIER1200R


Followmal - you know how to get ahold of me if you need me for anything. Let me know. Sorry Ive been away so long, know I am always checking here and reading, just not so much time to post...still, Ive converted another 6 couples to Firefly in my absence...:)

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Wednesday, May 30, 2007 10:39 PM

FOLLOWMAL




So good to see you post and yes indeed I do know how to get hold of you. I've missed you! I'll PM you or write you tomorrow.

YAY!- six couples! No small feat! Thank you for your dedication and for continuing to share the 'Verse with new folks.

Hope you'll have time to write me back, I want to hear how you are!




To join us go here:
http://www.serenitymovie.org/browncoats/forums/index.php?showtopic=154
77


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Wednesday, May 30, 2007 11:32 PM

TDBROWN


Thanks, everyone, for your interest and involvement
So... let's get Universal's attention in a way they'll understand. Please consider preordering the BDCE from Uni, Amazon, WalMart, or other sources. Please suggest it to your friends, relatives and BC Group members.

Please support Can't Stop The Serenity. Attend a screening near you, and/or purchase their fine gear in support of the 'verse and Equality Now. Good Press and a Positive Image can take us a long way. Once again, please encourage others.

None of this can hurt the Cause, and just might help.

Do SOMEthing...



"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Thursday, May 31, 2007 11:58 AM

TVCHICK

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Thursday, May 31, 2007 12:03 PM

TDBROWN


Quote:

Originally posted by TVChick:
We can also Digg it: http://digg.com/movies/Fans_of_Joss_Whedon_s_Serenity_Firefly_try_to_B
oost_the_Signal


---
Join Operation Signal Boost 2007!
http://digg.com/movies/Fans_of_Joss_Whedon_s_Serenity_Firefly_try_to_B
oost_the_Signal




Shiny!

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Friday, June 1, 2007 12:38 PM

TDBROWN


Well, it's June, and getting close to time for Can't Stop The Serenity. CSTS is arguably one of the Noblest things to come out of the Sereniverse, and it's even Fun on top of that!

I hope lots of you are planning to attend a Screening near you, or at least order some of the Swag (Tee Shirt looks Real Shiny!). It's to celebrate Joss' Birthday by contributing to his favorite cause, Equality Now. There are screening locations all over the US, and I hope lots of you decide to Attend.

Unfortunately, there isn't going to be one in Indiana, so I'm gonna fire up the Mid-Bulk Transport and go to Champaign, Illinois. Anyone living near Bloomington IN is invited to contact me (timslyrics@hotmail.com) to arrange transportation or a Caravan. The Good Ship Jade seats seven! I need a Navigator, and someone to sing the Filk songs with me


"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Saturday, June 2, 2007 2:29 PM

TDBROWN


Is anyone else out there preordeering the BDCE? I ordered one from Amazon.com and one from Universal. Like all BCs, I need one to keep and one to loan

I'm thinking I'll purchase some locally after August 21st, for holiday Gifts. But Preordering now assures that 1) You'll get one lol, and 2)That Universal will get early notice that Fans are still very much "into" the 'verse!

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Saturday, June 2, 2007 7:37 PM

REDHEAD


I'm preordering one from Amazon and am trying to make excuses for ordering more.

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Sunday, June 3, 2007 10:55 PM

TDBROWN


It's Serenity... no excuses required!

Gifts for friends, family, total strangers. Giving the best gorram Movie ever... no excuses needed lol!

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Saturday, June 9, 2007 5:44 AM

TDBROWN


Thank you to the 500 or so people that have read this thread. An even Bigger Thank You to those who are participating, and the Biggest Thank you of all of those who are spreading the word!

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Tuesday, June 12, 2007 11:22 PM

TDBROWN


Just a little update and reminder for Phase One of Operation Signal Boost....

Plenty of places to preorder the BDCE now, and get Universal's Attention; Letting them know we're here and Supportive of the CE release. The Universal Website, Amazon.com, deepdiscount.com, Walmart.com, Target.com, Best Buy, Borders, Barnes and Nobles....

Cant' Stop The Serenity... please attend a screening near you, if possible, and/or make a contribution to Equality Now! Why? Because it's a good thing to do, and...
"This is what I do, Darlin', This is what I do".

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Wednesday, June 13, 2007 4:04 AM

REDHEAD


There is a great interview with Devin Pike about the Can't Stop the Serenity events on the Firefly Talk podcast. He talks about the prizes including a cabin for 2 on the Browncoat cruise. And the trouble in Portland.

NewsOfTheVerse.net We search the 'Verse so you don't have to.

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Thursday, June 14, 2007 2:52 PM

TDBROWN


Thanks, Redhead! I'll have to check that out

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Tuesday, June 19, 2007 11:20 PM

TDBROWN


CSTS screenings have begun, with the bulk of them in just Three days! Hope most of y'all are planning to go and help this very worthy Cause.



"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Sunday, July 15, 2007 5:28 AM

TDBROWN


Note: This is a copy of my original post on serenitymovie.org

June was a great month. Lots of folks preordered the Serenity Collector's Edition, and/or passed the word about it's pending release in August. Can't Stop The Serenity was a huge success. exceeding their goal of $100,000 for Equality Now. Congratulations to all involved, from the Volunteers to those who attended, and even those who helped spread the word about it.

A lot of the projects that were planned for July have changed, because of the early success of the "awareness" of the Collector's Edition. Most large Retailers will indeed be carrying the BDCE, at least on the Internet. On the local level, it's still a good idea to go to your local retailers and find out if they're going to carry it. But the larger chains, for the most part, will have it.

Public Awareness is still lacking, and thats where Guerilla Marketing comes in.

The Banners and flyers for the BDCE can be printed out and left in strategic locations. Those can be found here: [url= http://www.serenitymovie.org/browncoats/forums/index.php?showtopic=155
32]http://www.serenitymovie.org/browncoats/fo...showtopic=15532
]

Universal HD Channel has announced that Firefly will be shown as a weekly Series starting July 28th, and The Sci/Fi Channel will be showing a Firefly Marathon from 8am to 4pm on August 10th. Banners and flyers for Uni HD can be found here: [url= http://boards.nbcuni.com/universalHD/index.php?showtopic=148]http://bo
ards.nbcuni.com/universalHD/index.php?showtopic=148
] , and some wonderful Banners for Sci/Fi's Marathon can be found here: [url= http://forums.scifi.com/index.php?showtopic=2278829]http://forums.scif
i.com/index.php?showtopic=2278829
[/url] .

Please feel free to explore these sites when you go look at the Banners. A lot of nice people there, and they are excellent sites.

These Banners can be used on the Internet of course, but they also make great flyers and the Banners in particular make great Bookmarks. Bookstores (especially those that sell dvds), coffee houses and Libraries are all great places to leave these bookmarks.

A huge advance Thank You to all who will be doing this, and to those of you who are already working to help spread the word. You keep us Flying!

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Sunday, July 15, 2007 3:16 PM

SHAMELESS


Got a couple questions...

First off - is it legal in the US to stick flyers into mailboxes? Doesn't seem like it would be terrible annoying (hey, it might be considered spam... but it's entertaining spam!), but it might be "tampering with the mail system", etc.

And what about just dumping a few into those big blue mailboxes available for public use? Sure, they wouldn't get sent anywhere, but the mail people sure would notice!

And also, here's MY idea:

It's easy and quick, and it's legal (just look at all the Where's George? stuff) - write "Watch Firefly and Serenity on DVD" on dollar bills! Then spend them, and when you get some more... write some more.

How does that sound?

------------------------------------------
RPG launcher bought in third world country illegally - $10
Landmines - $50 per
Attack/track dogs bred 1st class - $250-500 per
Highpowered assault rifles - $600 per
The look on your face when I show up on your doorstep with a bigfoot - ... Priceless

"You gotta love that the first pirated HD DVD is the one about space pirates who broadcast a video that the government wants to keep secret.

Can't stop the signal."
-reavers_ate_my_dvd

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Tuesday, July 17, 2007 4:11 PM

HOPEFUL


Hello, this may sound absolutely ridiculous but I really would like to get the Special Edition Serenity coming out. So here's the problem: can I only preorder from Universal's web site if I live in the States?

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Tuesday, July 17, 2007 11:21 PM

TDBROWN


The BDCE is available for preorder through quite a few sites. In the first post of this thread we give links to Amazon.com and deepdiscount.com . You can also preorder through Target, WalMart and other stores. Good luck and happy hunting! :)

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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