FIREFLY AND SERENITY GUERILLA MARKETING

Can't Stop the Signal

POSTED BY: ISHY
UPDATED: Tuesday, July 21, 2009 12:43
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VIEWED: 3665
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Monday, July 20, 2009 2:03 PM

ISHY


I've been a Browncoat since Firefly first premiered on Fox(although I was only 6 or 7 then, and, I admit, I was mostly in it for the explosions,) and have learned to love the BDS more and more over the years. However, some recent events spurred me to browse Firefly related forums, websites etc .
It started on Tuesday at the Harry Potter and the Half Blood Prince midnight showing. While waiting in line, my friend( a recently converted fan) picked up a small square of paper. On the paper was the Serenity logo. It was a little odd, but I didn't think much of it. Later, I was washing my hands and reached up to pull some paper towels off the roll, and out fell a strip of paper, which read "Can't Stop the Signal." I spotted probably 30 more of the papers throughout the evening.
On Thursday, I was wondering around Burlington (Vermont,) and guess what I found placed strategically throughout the busiest parts of the city? When other people spotted them, most looked confounded (I heard several people vow to Google it.) I spotted one man who looked at one of the papers and whipped out his iPhone, he appeared to be looking up the phrase, so I sidled over and looked at the paper as well. He asked me if I knew what it meant, so I began to explain Firefly to him. He seemed intrigued, and, by the end of the conversation, had already used his phone to rent Firefly and Serenity on Netflix.


So, I eventually found my way here, and to some other Firefly related forums(and rewatched the series in 2 days.) Have any of you heard people planning anything of this sort? What do you think of this strange bit of guerrilla marketing? Sorry for the tl;dr first post, but I was quite excited.

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Tuesday, July 21, 2009 7:57 AM

PIRATENEWS

John Lee, conspiracy therapist at Hollywood award-winner History Channel-mocked SNL-spoofed PirateNew.org wooHOO!!!!!!


Fight Club?

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Tuesday, July 21, 2009 10:42 AM

PHOENIXROSE

You think you know--what's to come, what you are. You haven't even begun.


What a cool idea! I haven't heard anyone planning that, but such things have been discussed in the past. There's even been talk of leaving actual copies of the movie on the bus or something. I like this, though, I like it a lot
And welcome to the site!!

[/sig]

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Tuesday, July 21, 2009 12:11 PM

BRIGLAD


Hey!!!! Another Vermont Browncoat!!!!

Interesting that you found those all over Burlington. I'm guessing the downtown, Church St. area?

It's cool that someone was posting those all over town. We need more VT Based Browncoats. The more we can recruit, the better.

There's couple of us on here. I'm in the Barre area and Rallem is from the Royalton area.

Welcome to FFF.net


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Tuesday, July 21, 2009 12:43 PM

ISHY


Oh, wow, I shouldn't be so surprised that there are Browncoats in VT, but I am, at least I'm not the only one. Yes, most of the papers I found were in the Downtown area. Some were on the street, other in shops.


At first I though It was strange, if amusing, now I think this person may be onto something. Maybe it's just me, but if I didn't know about Firefly and found pieces of paper with such an apparently esoteric message, my first instinct would be to Google it. I did so and all of the results on the first pager are Firefly related.


Hmmm...

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