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NEW YORK -- New Yorker Alison Wilson was walking down Prince Street in SoHo last week when she heard a woman's voice right in her ear asking, "Who's there? Who's there?" She looked around to find no one in her immediate surroundings. Then the voice said, "It's not your imagination."

No, he's not crazy: Our intrepid reporter Andrew Hampp ventures to SoHo to hear for himself the technology that has New Yorkers 'freaked out' and A&E buzzing.

Indeed it isn't. It's an ad for "Paranormal State," a ghost-themed series premiering on A&E this week. The billboard uses technology manufactured by Holosonic that transmits an "audio spotlight" from a rooftop speaker so that the sound is contained within your cranium. The technology, ideal for museums and libraries or environments that require a quiet atmosphere for isolated audio slideshows, has rarely been used on such a scale before. For random passersby and residents who have to walk unwittingly through the area where the voice will penetrate their inner peace, it's another story.

Ms. Wilson, a New York-based stylist, said she expected the voice inside her head to be some type of creative project but could see how others might perceive it differently, particularly on a late-night stroll home. "I might be a little freaked out, and I wouldn't necessarily think it's coming from that billboard," she said.

http://adage.com/article?article_id=122491

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Originally posted by canttakesky:
Helloo! That holosonic tech sounds like spooky shit.

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Originally posted by out2theblack:

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Originally posted by canttakesky:
Helloo! That holosonic tech sounds like spooky shit.

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I expect that it is. 'Spooky'. In the 'agency' sense of the term.

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