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Guerilla advertising on a larger scale - Part 2
Sunday, August 29, 2004

People travelling into London were in for a shock this morning, a giant spaceship projected onto the houses of parliament. The ship is called 'Serenity' and the stunt was designed to garner publicity for the upcoming movie of the same name. "For a moment I thought it was real!" Remarked one passer-by. This is the second large-scale marketting stunt pulled in the last week. On Monday a Serenity crop circle was found in Somerset.


CATEGORY: GRAPHICS    TIMES READ: 3520    RATING: 9    SERIES: FIREFLY

COMMENTS

Sunday, August 29, 2004 8:42 AM

JEBBYPAL


Shiny.....just wondering as to if it's real or a nice bit of photoshop work? Perhaps we're seeing your future plans for when the movie premeires? Might be best to do it when star wars starts coming out to remind people that there was a GOOD scifi movie out at the same time.

Sunday, August 29, 2004 9:36 AM

SHADESIREN


you know, there's this projector thing I've seen for sale around here - and actually in use on someone's house - it projects a holiday image on the side of the house. Don't know what they use to make the image (light shone through a cellophane image, or mirror-reflection technology). Hmmmmmmm............ Maybe I've just discovered a reason to look into that....


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Guerilla advertising on a larger scale - Part 2
People travelling into London were in for a shock this morning, a giant spaceship projected onto the houses of parliament. The ship is called 'Serenity' and the stunt was designed to garner publicity for the upcoming movie of the same name. "For a moment I thought it was real!" Remarked one passer-by.

This is the second large-scale marketting stunt pulled in the last week. On Monday a Serenity crop circle was found in Somerset.


Guerilla advertising on a larger scale
A Somerset farmer was disturbed this morning when finding an unusual pattern drawn out in his corn field.
"I know it must mean something" he commented, "but I can't for the life of me understand what it is!"
A brief helicopter ride later gave us the answer. The image is of a ship called 'Serenity' from the upcoming movie of the same name. Fans have already gotten into trouble over their guerilla marketting techniques used to promote the film, yet this is so far the largest on record.

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