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REAL WORLD EVENT DISCUSSIONS
Coca-Cola’s “It’s Beautiful” Super Bowl Ad Brings Out Some Ugly Americans
Monday, February 3, 2014 9:50 AM
NIKI2
Gettin' old, but still a hippie at heart...
Quote:Coca Cola’s entry into the Super Bowl ad campaign had a message that was, as it were, Coke Classic: it celebrated the many kinds, colors, lifestyles and origins of Americans who are nonetheless one. Over a scene of these many Americans, it played a patriotic song: not the National Anthem, but the more accessible, singable “America the Beautiful.” It showed us a panoply of American faces, young, old, brown, white, straight, gay (it included what are said to be the first gay parents depicted in a Super Bowl ad), in cowboy hats and hijabs, playing, eating, and exploring all-American vistas. It was maybe a little sappy, but it was also, well, beautiful, as was the music, sung in a succession of single voices and languages. It was that last aspect that unfortunately, brought out America the Ugly, at least on some parts of the Internet. “WTF?” asked one post on Twitter. “@CocaCola has America the Beautiful being sung in different languages in a #SuperBowl commercial? We speak ENGLISH here, IDIOTS.” Some of the vitriol may have been satire for all I know, but there was much too much for that to explain all of the “English or GTFO” sentiment–not all of it in impeccable English itself. To wit: “Dear @CocaCola : America the beautiful is sang in English. Piss off. #DontFuckWithUs.” The xenophobic protesters had one thing right: we do speak English in America. We speak it on official business and in Super Bowl broadcasts; we use it in publications like this one. But that’s not all we do. People like my immigrant mother and her immigrant sisters learn English as adults and raise their kids to speak it, and also speak French and Arabic at family get-togethers and on phone calls. We speak English in school and Spanish with grandparents and Spanglish with friends. We speak Creole and Chinese and Tagalog sitting down to family dinners–maybe with a bottle or two of Coke around the table, which is why Coke is smart to recognize this. We come to America, in other words, and we become American–but we don’t erase everything else that we were before, we don’t forget our cultures and languages as if they never existed, and we don’t hide them as if they’re shameful or less than patriotic. We bring them out and share them, and they make this country better and stronger. America isn’t weakened because people don’t submit to a monoculture; it’s strong because it can absorb the peoples and aspirations and talents of the rest of the world without erasing their cultures. Which is the message this ad shared (besides “Buy Coke”)–it was not a rejection of English, but a celebration of it, and series of tongues, representing all corners of the Earth, resolving in a final line sung in the country’s lingua franca of English and the tag: “America Is Beautiful.” And it is, even if some people can listen to that chorus and hear nothing but noise. http://entertainment.time.com/2014/02/02/coca-colas-its-beautiful-super-bowl-ad-brings-out-some-ugly-americans/#ixzz2sGmdjyKo
Quote:If we cannot be proud enough as a country to sing “American the Beautiful” in English in a commercial during the Super Bowl, by a company as American as they come — doggone we are on the road to perdition. This was a truly disturbing commercial for me. http://allenbwest.com/2014/02/coca-cola-ad-super-bowl-americans-brand-hm/
Quote:Executives at Coca Cola thought it was a good idea to run a 60 second Super Bowl ad featuring children singing "America the Beautiful" – a deeply Christian patriotic anthem whose theme is unity – in several foreign languages. The ad also prominently features a gay couple. Conservatives instantly lit up social media with objections, with many vowing to boycott the soda company's products. The lyrics of the song, written in 1893 by Wellesley College Professor Katherine Lee Bates, ask God to grant America “brotherhood / From sea to shining sea.” As far as the executives at Coca Cola are concerned, however, the United States of America is no longer a nation ruled by the Constitution and American traditions in which English is the language of government. It is not a nation governed in the Anglo-American tradition of liberty. It is instead a nation governed by some all inclusive multi-cultural synthesis of the various forms of government in the world, as expressed by the multiple languages used in the Super Bowl ad to sing a uniquely American hymn that celebrates our heritage. “We don't get to pick and chose whether America should be diverse or not,” says one of the women featured in the ad on a behind-the-scenes video posted by Coca Cola, “It is diverse.....We need to celebrate all the different diversities.” The old “America the Beautiful” is beautiful because of the blessings God had heaped on it and because its government offers “liberty in law,” while aspiring for togetherness. Coca Cola's America is beautiful because of the differences in its people. When the company used such an iconic song, one often sung in churches on the 4th of July that represents the old “E Pluribus Unum” view of how American society is integrated, to push multiculturalism down our throats, it's no wonder conservatives were outraged. (Emphasis mine) http://www.breitbart.com/Big-Government/2014/02/02/Why-Coca-Cola-America-The-Beautiful-Ad-Was-Offensive?utm_source=twitterfeed&utm_medium=twitter
Quote:Couldn't make out that song they were singing. I only speak English. Coca Cola is the official soft drink of illegals crossing the border. https://www.facebook.com/ToddStarnesFNC
Monday, February 3, 2014 10:44 AM
BLUEHANDEDMENACE
Monday, February 3, 2014 10:48 AM
REAVERFAN
Monday, February 3, 2014 11:44 AM
BYTEMITE
Quote:Originally posted by reaverfan: I knew they'd show their bigotry right away. Read the comments on the Breitbart article for some real facepalm-worthy idiocy. These people vote!
Monday, February 3, 2014 11:45 AM
AURAPTOR
America loves a winner!
Monday, February 3, 2014 12:08 PM
Monday, February 3, 2014 12:20 PM
1KIKI
Goodbye, kind world (George Monbiot) - In common with all those generations which have contemplated catastrophe, we appear to be incapable of understanding what confronts us.
Monday, February 3, 2014 12:29 PM
Quote:Originally posted by AURaptor: It's nice sentiment, but a nation that can't understand each other isn't going to last for very long.
Monday, February 3, 2014 12:40 PM
ELVISCHRIST
Monday, February 3, 2014 12:43 PM
NEWOLDBROWNCOAT
Monday, February 3, 2014 12:45 PM
Quote:Originally posted by BYTEMITE: Quote:Originally posted by AURaptor: It's nice sentiment, but a nation that can't understand each other isn't going to last for very long. Fact: The last century was the first time that any of the major powers had over a 90% literacy rate. Talking and understanding is overrated, as we have daily proof.
Monday, February 3, 2014 12:47 PM
Monday, February 3, 2014 12:48 PM
Quote:Originally posted by AURaptor: Quote:Originally posted by BYTEMITE: Quote:Originally posted by AURaptor: It's nice sentiment, but a nation that can't understand each other isn't going to last for very long. Fact: The last century was the first time that any of the major powers had over a 90% literacy rate. Talking and understanding is overrated, as we have daily proof. Problem is, we're literate several different languages, and not one. Fathom the hypocrisy of a government that requires every citizen to prove they are insured... but not everyone must prove they are a citizen I'm just a red pill guy in a room full of blue pill addicts. " AU, that was great, LOL!! " - Chrisisall
Monday, February 3, 2014 12:50 PM
Monday, February 3, 2014 12:51 PM
Quote:Problem is, we're literate several different languages, and not one.
Monday, February 3, 2014 12:55 PM
Monday, February 3, 2014 1:09 PM
Monday, February 3, 2014 1:47 PM
Monday, February 3, 2014 1:52 PM
JONGSSTRAW
Monday, February 3, 2014 2:12 PM
Quote:The majority of the Superbowl ads were equally stupid and obnoxious, and the half-time show was a circus freak show. And the game sucked too.
Monday, February 3, 2014 2:13 PM
Monday, February 3, 2014 5:03 PM
Quote:Originally posted by ElvisChrist: Teabaggers are mad because the commercial used several different languages, and they can't even effectively use one.
Monday, February 3, 2014 5:13 PM
6IXSTRINGJACK
Monday, February 3, 2014 5:20 PM
Monday, February 3, 2014 5:21 PM
Monday, February 3, 2014 5:40 PM
Monday, February 3, 2014 6:21 PM
WHOZIT
Monday, February 3, 2014 6:25 PM
Quote:Originally posted by whozit: ...and the game sucked.
Monday, February 3, 2014 6:42 PM
Monday, February 3, 2014 7:08 PM
Monday, February 3, 2014 7:16 PM
Quote:Originally posted by BYTEMITE: Also Manning's derp face on that safety was just FANTASTIC. I think he actually went a little cross-eyed as it went by him. https://i.chzbgr.com/maxW500/8034808320/hF3E92599/ It was pretty much all over from there.
Monday, February 3, 2014 8:26 PM
MAL4PREZ
Monday, February 3, 2014 8:39 PM
STORYMARK
Quote:Originally posted by MAL4PREZ: It's only proof positive of what sheep people are, that they look forward to hugely overly expensive 30 second spots that manipulate them into wanting things they don't need.
Monday, February 3, 2014 8:55 PM
Quote:Originally posted by AURaptor: Quote:Originally posted by ElvisChrist: Teabaggers are mad because the commercial used several different languages, and they can't even effectively use one. No. Some Americans are mad that this country is being destroyed. Not by foreign speaking immigrants, which it's always had, but by mindless incivility and a lack of appreciating the American ideals of freedom and unity. You know " ONE NATION ... " ? Fathom the hypocrisy of a government that requires every citizen to prove they are insured... but not everyone must prove they are a citizen I'm just a red pill guy in a room full of blue pill addicts. " AU, that was great, LOL!! " - Chrisisall
Monday, February 3, 2014 8:58 PM
Monday, February 3, 2014 9:19 PM
Monday, February 3, 2014 9:52 PM
Quote: So, do you have a problem about the 'mindless incivility' that was posted about the ad, in proportion to the number of uncivil posts? This should be an easy question.
Monday, February 3, 2014 10:00 PM
Monday, February 3, 2014 10:12 PM
Quote:Originally posted by 1kiki: but you can't seem to criticize them. interesting.
Monday, February 3, 2014 10:42 PM
Monday, February 3, 2014 11:58 PM
Quote:Originally posted by 1kiki: You stopped making sense a while ago. Goodbye.
Tuesday, February 4, 2014 1:15 AM
Tuesday, February 4, 2014 2:54 AM
SHINYGOODGUY
Quote:Originally posted by Niki2: Yeah, it's pretty sad. I have a suspicion that if this had been televised back when I was young, say the '60s or so, there wouldn't have been nearly as many people going off the deep end. And what's sadly amusing is that they want everyone else to learn English, when so many of THEM can't spell or write or speak it properly, and a goodly number of them even called it the "National Anthem"! Ignorant schmucks displaying their ignorant schmuckiness, and by gawd, damned proud of it! If you travel the world, people speak many different languages in every country on earth, but not only do too many Americans want everyone speaking English only in America, they'd be DAMNED if they'd learn some "foreign language", even to travel to other countries. Very sad, what we've come to.
Tuesday, February 4, 2014 3:20 AM
Quote:Originally posted by AURaptor: If you want me to acknowledge that a handful of morons and idiots flock to posting online about an ad and if that some how reflects the attitude of the country as a whole, then my reply is , " why bother " ?
Tuesday, February 4, 2014 3:21 AM
Tuesday, February 4, 2014 6:17 AM
Quote:Originally posted by ElvisChrist: Quote:Originally posted by AURaptor: If you want me to acknowledge that a handful of morons and idiots flock to posting online about an ad and if that some how reflects the attitude of the country as a whole, then my reply is , " why bother " ? Do you say the same thing when some idiot says that the president is "like a god"?
Tuesday, February 4, 2014 6:21 AM
Quote:Originally posted by reaverfan: The "general" is in general agreement with the hate posted. No condemnation = agreement.
Tuesday, February 4, 2014 9:40 AM
Tuesday, February 4, 2014 9:58 AM
Tuesday, February 4, 2014 10:11 AM
Quote:Originally posted by AURaptor: Quote:Originally posted by ElvisChrist: Quote:Originally posted by AURaptor: If you want me to acknowledge that a handful of morons and idiots flock to posting online about an ad and if that some how reflects the attitude of the country as a whole, then my reply is , " why bother " ? Do you say the same thing when some idiot says that the president is "like a god"? Newsweek editor Evan Thomas, who said Obama was " sort of God ", ( not LIKE a god ) , while on TV isn't exactly apples to apples with Joe and Jane Nobody , posting comments on the internet. I'd say he has a bit broader perspective, and therefore HIS comments come from a different place.
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