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The Century of the Self

Part 1
http://video.google.com/videoplay?docid=8953172273825999151&q=century+
of+the+self&hl=en

Part 2
http://video.google.com/videoplay?docid=3031880283858584099&q=century+
of+the+self&hl=en

Part 3
http://video.google.com/videoplay?docid=-7009899812873111112&q=century
+of+the+self&hl=en

Part 4
http://video.google.com/videoplay?docid=-6884155963216756796&q=century
+of+the+self&hl=en

Episode One: Happiness Machines
The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires. Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticising the motorcar. His most notorious coup was breaking the taboo on women smoking by persuading them that cigarettes were a symbol of independence and freedom. But Bernays was convinced that this was more than just a way of selling consumer goods. It was a new political idea of how to control the masses. By satisfying the inner irrational desires that his uncle had identified, people could be made happy and thus docile.
www.bbc.co.uk/bbcfour/documentaries/features/century_of_the_self.shtml

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font by Coffin Nails

Wikipedia on Public Relations, quoting Century of the Self:

"One of Bernays' early clients was the tobacco industry. In 1929, he orchestrated a legendary publicity stunt aimed at persuading women to take up cigarette smoking, which was then considered unfeminine and inappropriate for women with any social standing. He initially consulted with psychoanalyst A. A. Brill, who told him that cigarettes were symbolic of the male penis. Therefore, if one wanted women to take up the habit of it was necessary to first connect the act of smoking to the idea of challenging the established male power in society. Women would smoke, he said, if the cigarette was a statement against the male-dominant ways, because this way women would symbolically have their own penises."
http://en.wikipedia.org/wiki/Public_relations

Wikipedia on Joe Camel:

"An Urban Legend of sorts is the resemblance of Joe Camel's nose and snout to that of a penis and scrotum, perhaps as subliminal advertising. Under pressure from Congress and various public-interest groups, on July 10, 1997, RJR announced it would voluntarily end its Joe Camel campaign and cease to disseminate all ads showing the character."
http://en.wikipedia.org/wiki/Joe_Camel

"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."
-Edward Bernays, Propaganda
http://en.wikipedia.org/wiki/Edward_Bernays
http://en.wikipedia.org/wiki/Propaganda_%28book%29

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