Quote:

---

excerpted from http://tinyurl.com/7922g
...
"Buffy the Vampire Slayer" creator Joss Whedon blogs semiregularly about his upcoming first feature, "Serenity," on the website serenitymovie.com. Like many nonmovie blogs, his postings are full of personal musings and wry asides such as, "People who are prettier than me are not supposed to be funnier than me." And then there's his running joke about "mussels in a cilantro broth."

But while Whedon refers to himself as a "geek among geeks," he stops short of calling himself a true blogger. "I'm less the diary guy than I am someone who wants to make a comment or say 'Hi,' " the director said. "It's having a public persona."

Asked if he viewed blogging as a promotional responsibility, he replied: "It is in the sense that if we're having a screening of the movie for fans, I think it's more fun to get on and tell them myself instead of having some official announcement."
...

---