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(Last) October, when Universal's co-president of marketing, Eddie Egan, booked a routine rough-cut preview in L.A.'s San Fernando Valley, he was amazed by the explosive response from the research-screening recruits who were clearly rabid "Firefly" fans. He wanted to know just how they had learned about the screening.

It turned out that one fan had identified the movie and tipped off her entire "Firefly" community (known as "browncoats") with one Internet post. Some of them had driven from Arizona and Seattle, Egan says. Universal, deciding that it had something bigger than it thought, pushed the action adventure off of its spring lineup and into the fall.

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Originally posted by Whitefall:
Is this the official reasoning for delaying the movie? err... did we know about this?

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