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Originally posted by WildHeavenFarm:
Serenity opened at number 2, which is still really good all things considers. But look at this - our beloved BDM garnered more money per theater than any other movie this weekend. Here are those figures (in round numbers, this weekend's only) in order of box office rank:

Flightplan - $4391
Serenity - $4535
Corpse Bride - $3044
Into the Blue - $2509
Just like Heaven - $1722
Emily Rose - $1464

You get the picture. Be proud, my be-coated breathren! And keep up the good work.

Mary
Always a beast, never a burden.

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Originally posted by Jasonzzz:
Actually, all said and done, Serenity ending up averaging about $4635/theatre.

But.... i actually looks like History of Violence actualy did $6120/theatre (on its 2nd week too) and Proof did $4904 (on its 3rd week). Those are pretty strong showings.

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Originally posted by Miramel:
anyone know what they'll have to make to get another one?

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Originally posted by nxojkt:
Now, having said that, DVD sales certainly have changed the way that a movie is viewed success vs failure.

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Originally posted by nxojkt:
And I still say that this film's giant X-Factor is Wonder Woman. If that makes $200 million, Joss will make whatever he wants to next.

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Originally posted by nxojkt:
Jasonzzz wrote:
"Wouldn't bet on Universal doing anymore ads than what they've done... "

That would be my bet also. Putting aside their grassroots ideas, Universal has an enormously busy month.

Oct 7 - Two For the Money
Oct 21 - Doom
Oct 28 - Prime

Had Serenity opened at $20-25 million, Universal likely would have chimed in with their "#1 movie in America" ads this week. But with only a $10 million take, they are likely to turn all attentions this week to "Two For the Money". And after that, to "Doom".

Barring an extremely abnormal rise in box office, or an unexpectedly slow decline, it looks like the final US Box Office will be in the $25 million range. That'll leave a hefty $55 million for the international box office to carry if that $80 million is to be had.

Now, having said that, DVD sales certainly have changed the way that a movie is viewed success vs failure. And I still say that this film's giant X-Factor is Wonder Woman. If that makes $200 million, Joss will make whatever he wants to next.

So, this fan base has done the impossible before. I wouldn't past us doing it again. But the first weekend numbers were, to me, pretty disappointing.

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Originally posted by eep:

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Originally posted by nxojkt:
Now, having said that, DVD sales certainly have changed the way that a movie is viewed success vs failure.

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Exactly. I'd like to point out that The Bourne Identity wasn't a smash hit at the box office, but it caught fire on DVD. Its studio has said that without the huge DVD sales and rentals that the movie made, The Bourne Supremacy would never have been greenlit. So sometimes the DVD revenue really has a draw. There's a good chance that this will be a big factor this year especially, seeing as how box office intake is down so dramatically overall.

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Originally posted by Skydance:
I think the numbers would be better if Serenity had been a better movie. Unfortunately, I didn't feel the story had the same level of cohesion and drama that the series pilot had, nor did it flow as well. The explosions were definitely higher-budget, and everything was shinier, but the various threads of the film just didn't mesh as well as they did in the pilot. *shrug* If I was a film critic, I could probably describe my disappointment better, but that's all I can give you.

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