Monday to Monday Box Office Surprise by AnthonyT

GENERAL DISCUSSIONS

Monday to Monday Box Office Surprise

POSTED BY: ANTHONYT
UPDATED: Wednesday, October 12, 2005 11:35
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Wednesday, October 12, 2005 6:19 AM

Freedom is Important because People are Important

Too soon to celebrate, but I did notice something damned encouraging.

Last Monday the Box office was 732,000. This Monday it was 700,480. That is not the expected trend.

This Monday should have been much, much lower.

I wonder if this is a hiccup or whether something unexpected is beginning to occur.

--Anthony

"Liberty must not be purchased at the cost of Humanity." --Captain Robert Henner

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Wednesday, October 12, 2005 6:25 AM

STRAYBAT

I wish that were the case, but no...

I think it was a national holiday in the States. Anyway - afaik, Serenity was one of the few films who's Monday-Monday take actually fell.

Today will tell us more.

Stray

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Wednesday, October 12, 2005 6:27 AM

STAKETHELURK

Quote:
I wonder if this is a hiccup or whether something unexpected is beginning to occur.

I hope it’s the latter, but either way it’s good. The better Serenity does during the weekdays, the less chance of it losing many theaters come the important third weekend. Keep spreading the word, posting guerrilla marketing, and seeing the film, browncoats! (Guerrilla marketing could be especially important since it reaches people you don’t know, and this film need all the public awareness in can get).

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Wednesday, October 12, 2005 6:28 AM

ANTHONYT

Freedom is Important because People are Important

Ah. I'd forgotten that some people had Monday off.

--Anthony

"Liberty must not be purchased at the cost of Humanity." --Captain Robert Henner

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Wednesday, October 12, 2005 6:29 AM

STAKETHELURK

Not that many, though. Columbus Day may be a national holiday, but in many (most?) states it's just one of those meaningless days--people don't get off of work or out of school. So I don't know how much that influenced things.

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Wednesday, October 12, 2005 6:49 AM

GATORMARC

Quote:
Originally posted by StakeTheLurk:
Not that many, though. Columbus Day may be a national holiday, but in many (most?) states it's just one of those meaningless days--people don't get off of work or out of school. So I don't know how much that influenced things.

It influenced things a lot by looking at things.

Monday, Oct 3rd.
Movies earning over $1 million - 1 (Flightplan)

Monday, Oct 10th
Movies earning over $1 million - 4

Serenity's $732k on October 3rd was enough to put it at #2 for the day.

That amount would be good for #8 on Columbus day.

Oct 3rd combined earnings for the top 10:
$5,137,237

Oct 10th combined earnings for the top 10:
$10,940,818

GatorMarc

Eat 'em up, chomp, chomp.

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Wednesday, October 12, 2005 7:11 AM

EMBERS

Quote:
Originally posted by StakeTheLurk:
Not that many, though. Columbus Day may be a national holiday, but in many (most?) states it's just one of those meaningless days--people don't get off of work or out of school. So I don't know how much that influenced things.

I think a lot of college kids had the day off...
and THAT would have effected the theater take for the Holiday

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Wednesday, October 12, 2005 7:11 AM

HOGWAFFLE

Its already dropped from one of the two theaters near me for next weekend=(

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Wednesday, October 12, 2005 7:23 AM

STAKETHELURK

Quote:
I think a lot of college kids had the day off...

Not at my university. Or any in my state.

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Wednesday, October 12, 2005 8:04 AM

JUKO

Monday was a holiday for the US (Columbus Day) and Canada (Thanksgiving). Presumably, that skewed the bow office totals a little bit.

Does Blue Sun sponser the Blue Man Group?

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Wednesday, October 12, 2005 8:10 AM

ROBBIE

There's a lot of apples and oranges comparision going on when looking at Serenity's numbers. New movies get into the mix, for instance, in total box office take. Different ways of slicing up the numbers are used (Monday to Monday, Monday vs. Monday). Different biases, different spin.

The spin I like is the one in the original post. Serenity's minor drop compared to the first Monday take is good news.

And Into the Blue has vanished from the top ten. That's not bad news either.

Robbie

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Wednesday, October 12, 2005 8:15 AM

ELLINDAR

And I'd like to point out, since it keeps popping up... that Columbus day is *not* observed by colleges and work places as a 'day off'. So this Monday was nothing different from any other. This makes the news of such a low drop very exciting. I am going to try and see it again tonight myself. I will be hitting it next week also!

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Wednesday, October 12, 2005 8:43 AM

GATORMARC

Quote:
Originally posted by ellindar:
And I'd like to point out, since it keeps popping up... that Columbus day is *not* observed by colleges and work places as a 'day off'. So this Monday was nothing different from any other. This makes the news of such a low drop very exciting. I am going to try and see it again tonight myself. I will be hitting it next week also!

I had Monday off from work. Many companies don't observe it, but most if not all banks were closed for Columbus Day too.

This wasn't a major holiday, but just because you didn't have the day off, doesn't mean that no one else did.

Simply look at the numbers I posted above. Columbus day did twice as much business (counting the top 10 movies) as the Monday before.

GatorMarc

Eat 'em up, chomp, chomp.

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Wednesday, October 12, 2005 9:48 AM

DOGMAN

I work for our local newspaper and I get to see each week's movie ads before they run in the 'paper. So far, all of our local theaters are dropping "Serenity" this Friday except one, a crappy little 2-screen cinema in the middle of downtown that doesn't get much traffic. Looks like I'll have to go there if I want to see it anymore. This trend doesn't look good for the movie's Box Office take.

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Wednesday, October 12, 2005 9:52 AM

GATORMARC

Tuesday's numbers are in:

http://boxofficemojo.com/daily/chart/

7) Serenity $373,050

If anyone doubted the effects of Columbus Day, this certainly shows it. Tuesday the 11th pretty much matches Tuesday the 4th as far as the top 10 total.

GatorMarc

Eat 'em up, chomp, chomp.

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Wednesday, October 12, 2005 10:19 AM

REXPOP

Not great, but not bad, you would expect box office earnings to be somewhat down after Columbus day and the rest of the chart shows that. If we can hold at this level for today and thursday that should put us in good stead for the weekend.

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Wednesday, October 12, 2005 10:24 AM

OBIWAN

Portland must just be an anamoly. We had more than the single screen take in the show I went to yesterday.

But this doesn't worry me. Serenity will lose a few screens but #7 is better than #9. Looking at the numbers, Flightplan looks to lose a lot of screens.

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Wednesday, October 12, 2005 10:31 AM

GATORMARC

Quote:
Originally posted by Obiwan:
Portland must just be an anamoly. We had more than the single screen take in the show I went to yesterday.

But this doesn't worry me. Serenity will lose a few screens but #7 is better than #9. Looking at the numbers, Flightplan looks to lose a lot of screens.

The Gospel looks to be falling fast as well.

When will we know the projected number of screens for this weekend?

GatorMarc

Eat 'em up, chomp, chomp.

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Wednesday, October 12, 2005 10:52 AM

SCHIZORABBIT

Quote:
Originally posted by GatorMarc:
Quote:
Originally posted by Obiwan:
Portland must just be an anamoly. We had more than the single screen take in the show I went to yesterday.

But this doesn't worry me. Serenity will lose a few screens but #7 is better than #9. Looking at the numbers, Flightplan looks to lose a lot of screens.

The Gospel looks to be falling fast as well.

When will we know the projected number of screens for this weekend?

GatorMarc

Eat 'em up, chomp, chomp.

Yeah, my question as well...i just checked imdb, and a handful of possibly large-theater-count titles are hitting the screens (e.g., Elizabethtown (Cameron Crowe with two quintessentially cute and well-known stars), Domino (hot chick, guns, Mickey Rourke, and probably lots of explosions), and The Fog (scary movies usually means decent box office), so my fear is that a lot of theaters are gonna push out the lower end of the top ten to make room for these movies.

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Wednesday, October 12, 2005 11:03 AM

JASONZZZ

Quote:
Originally posted by StakeTheLurk:
Not that many, though. Columbus Day may be a national holiday, but in many (most?) states it's just one of those meaningless days--people don't get off of work or out of school. So I don't know how much that influenced things.

The quickest and easiest way to tell if it's a real holiday or not is the freeway traffic... Getting to work this Monday was waaaaaay easier traffic than most others...

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Wednesday, October 12, 2005 11:05 AM

GATORMARC

Quote:
Originally posted by schizorabbit:
Quote:
Originally posted by GatorMarc:
Quote:
Originally posted by Obiwan:
Portland must just be an anamoly. We had more than the single screen take in the show I went to yesterday.

But this doesn't worry me. Serenity will lose a few screens but #7 is better than #9. Looking at the numbers, Flightplan looks to lose a lot of screens.

The Gospel looks to be falling fast as well.

When will we know the projected number of screens for this weekend?

GatorMarc

Eat 'em up, chomp, chomp.

Yeah, my question as well...i just checked imdb, and a handful of possibly large-theater-count titles are hitting the screens (e.g., Elizabethtown (Cameron Crowe with two quintessentially cute and well-known stars), Domino (hot chick, guns, Mickey Rourke, and probably lots of explosions), and The Fog (scary movies usually means decent box office), so my fear is that a lot of theaters are gonna push out the lower end of the top ten to make room for these movies.

BoxOfficeMojo does have estimates for the new movies:

Domino - 2,000
Elizabethtown - 2,500
The Fog - 2,700+

Someone made a comment that theaters make a 2 week commitment for some of these movies, so that would mean that none of last weeks openers will drop in screen number.

History of Violence looks to be gaining steam to me. I doubt it loses many if any theaters.

Flightplan will lose theaters.
Into the Blue should lose A LOT of theaters.
Corpse Bride should lose some as well.

GatorMarc

Eat 'em up, chomp, chomp.

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Wednesday, October 12, 2005 11:35 AM

MICHELLE

It's true that Monday was so huge becuase of Columbus Day. But it's true as well that Tuesday is lower than it can be without huge Monday. I think wednesday will show real week-to-week drop.

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