What's with the ad campaign? by ErinBC

GENERAL DISCUSSIONS

What's with the ad campaign?

POSTED BY: ERINBC
UPDATED: Thursday, December 15, 2005 11:47
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Thursday, December 15, 2005 11:06 AM

Okay so maybe I just don't watch enough TV, but I have only seen 1 ad for the DVD, and it was really short and didn't mention any of the awesome reviews Serenity got. Has anybody else seen any commercials? Are they good?

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Thursday, December 15, 2005 11:14 AM

AMITON

I've seen the commercials three times. Not much coverage, but then again, I don't watch a lot of TV. To me, although I happen to like the commercials in their own regard, they're following the exact same path as the movie trailers. I'm not going to complain *too* much since that's how I ended up finding my way to the 'verse, but I don't think it's the right way to handle the DVD personally. Not that I have a better idea, and I'll be one of the first to admit that Serenity is pretty tough to adequately describe and make appealing in 30 seconds or less. I don't envy the marketing team - but I would also like to see a little more advertising saturation!

Amiton.

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Thursday, December 15, 2005 11:47 AM

HARSHCRITIC

I have seen 2 commercials so far. The frequency of commercials shown is pretty normal for a DVD release. Usually, they don't start showing a lot of commercials until the week that it comes out. Expect more commercials next week.

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