Fellow Browncoats by ThePistonEngine

GENERAL DISCUSSIONS

Fellow Browncoats

POSTED BY: THEPISTONENGINE
UPDATED: Monday, January 23, 2006 09:25
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VIEWED: 1494
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Sunday, January 22, 2006 9:04 AM

Ok, I'm pretty new to the boards, and I've been reading all the ideas about getting the Fox execs to either give us back Firefly or sell the rights to someone else. Most of the ideas are (no offense) not viable. But, they have led me to thinking, and I realized we are all, myself included, on the wrong track.

Let me take you through the thought process.

In order for Firefly to be brought back, they must make *much* more revenue than they spend. We've all seen the ideas for pledges to offset production costs, but that means nothing unless they see a large revenue stream.

Ok, so here comes the next logical question, which we've seemed to forget. "How do they make their money?"

The answer is: advertisers, sponsers. Paraphenelia to a small degree, DVD sales later down the road. But the big answer is advertisers and sponsers.

So all of our efforts directed at Fox and Scifi are useless, we need to convince Microsoft, Bounty, Intel, Tide, Oscar Meiers, et cetera, et cetera that they will make money if they sponsor Firefly. We have to convince them there is a large enough fan base to watch their advertisements, that will see the commercials and buy the products.

The only other viable way I can see of bringing back the glory days is for it to become a HBO or Showtime production, but as far as I can tell (if I'm wrong, let me know) the vast majoirty of their series are original. I don't know any cases of them picking up networks cancelled series.

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Sunday, January 22, 2006 1:54 PM

THEPISTONENGINE

I'm going to bumb this once so you all can consider it again. Any feedback on the idea is much appreciated.

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Monday, January 23, 2006 6:22 AM

DONCOAT

I've considered this at one time or another.

What's really needed is a way to convince advertisers that, as a Firefly viewer, I would (a) watch the commercials, and (b) buy the products being advertised.

If I thought it would help, I'd set up some sort of "Contract with Firefly Sponsors" site where people could sign a pledge to do just that.

In this day and age it's all too easy to zap or surf away from commercials. I wonder if advertisers would pay attention if they thought they had a target audience who would actually watch and buy.

Surely they have statistics that tell them how many sales to expect per thousand viewers tuned in. What if we could guarantee to make that statistic jump way up? That might turn some heads...

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I don't disagree on any particular point.

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Monday, January 23, 2006 6:33 AM

TOMSIMPSONAZ

I've thought about this and realized that sci-fi fans just aren't profitable. Nerds don't buy all the stupid shit on TV and can find ways around even watching the commercials. There are only a few companies that would enjoy a nerdly target audience.

What we need to do is show the sponsors that not all of us are nerds......how the hell do we do that?

Libertarian Celebrities: See if your favorite people are libertarian
http://www.theadvocates.org/celebrities.html

I am libertarian, click here for a brief summary of how I feel on our country's major political issues
http://www.lp.org/issues/issues.shtml

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Monday, January 23, 2006 7:27 AM

DANIELFYRE

This is sorta an idea for how advertisers could more or less be assured that firefly fans would buy their products: Most if not all firefly fans are hardcore fans who NEED every piece of the verse they can get their hands on. If they advertisers not only sponsor the show but employ another marketing "scheme" in offering some type of firefly related bonus in their product IE a comic or some type of mail away action figure I think they'd be guranteed every firefly fan in the verse would not only buy one but a bunch of this product just for that reason. Again just an idea but I don't know much about advertising.

-Dan

Ain't that just shiny?

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Monday, January 23, 2006 7:59 AM

TOMSIMPSONAZ

Who would we be the perfect target audience for?

Libertarian Celebrities: See if your favorite people are libertarian
http://www.theadvocates.org/celebrities.html

I am libertarian, click here for a brief summary of how I feel on our country's major political issues
http://www.lp.org/issues/issues.shtml

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Monday, January 23, 2006 9:25 AM

ZEEK

I don't think that will ever work. I'm not just going to buy some crummy product to get my firefly. It just doesn't feel right to me. Why give my money to some company who pledges to give some smaller percentage of that money to the show I like? I'd rather send the money directly to fox and cut out the middle man.

I don't like commercials. I don't usually get influenced by them very much. I even have a mythtv setup that flags the commercials on my recordings so I can just skip right past them. It's an ever so wonderful little setup.

I'm not their target audience. Which is why I think we need to find a different format to present firefly. One that can make a profit off of us.

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