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Originally posted by NEEDY:
Too little too late now I suppose, but looking at them now I can't help but feel that Universal could have used it in their main campaign

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Originally posted by daveshayne:

Maybe. But really Serenity's main problem was that it was released 3 weeks after Katrina smacked New Orleans and people weren't much in the mood for the movies. (Plus having given to relief efforts probably meant a few less nights out on the town for most.) It was lousy timing that did us in. A fact that I hope Universal takes into consideration.

David

"A lot of people are asking me, you know, what exactly is Firefly? It's a tv show you morons!" - Joss Whedon

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Originally posted by NEEDY:
Still, the advertising could have been used for the DVDS... then again, it might still be used - the DVD comes out over here on Monday and so have been looking out for adverts

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Originally posted by daveshayne:

Not sure how the marketing is geared for non USA markets but they did a prety good push for the DVD release here. They may have learned their lesson after the mostly stealth marketing for the movie. For a while in the US the hard part was actually finding the DVDs in stock; they sold out that quickly. Evidence that while we may not be the largest fan base in the world but we are among the most devoted.

David

"A lot of people are asking me, you know, what exactly is Firefly? It's a tv show you morons!" - Joss Whedon

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Originally posted by luvmyvera:
I don't think you can put too much into the Katrina argument because of its performance overseas where that wouldn't have impacted it.

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