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Originally posted by Kaele:
We all know about those screenings of Serenity before it was released and the River Tam Session.

Some recent efforts:

http://www.browncoatsriseagain.com/

http://the11thhour.home.att.net/

http://www.fireflyfans.net/thread.asp?b=2&t=18161

http://www.fireflyfans.net/thread.asp?b=2&t=18406

GUERILLA Marketing can be defined as grass roots marketing in unconventional methods, usually with minimal budget. A typical web method of guerilla marketing is posting messages onto forums on behalf of companies, usually in a subtle way to "leak" PR messages.

VIRAL marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.

Now, far as I'm concerned, I don't care what you do or how long you've been a fan. You're all Browncoats now. And Browncoats are special. We've done the impossible before, now it's time to pull something miraculous.


What I'm wondering is, you gonna take that shiny new Browncoat you got issued and make it real?



BATTLE FOR SERENITY
WE are the fans, we are the ones Joss thanked for keeping his show going. We can talk all we want about money, moan about TV execs and cancellations, and cry into our rice wine about only a sliver of hope about something on the horizon.

I'm askin' now. All you recruits old and new. Check out those links above and do ONE thing on it.

Just one.

Even if it's sending only ONE postcard, or taping up ONE poster in a public place.

ONE e-mail.

ONE letter.

This is your mission.

~Kaele

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