Browncoat Army: Serenity Day, June 23rd by Kaele

Ok guys and gals. BIG news here.

Go vote over at the new thread for Browncoat Army: Firefly Day vs. Serenity Day.

Second issue, our main slogan we're pushing is:
One day.
One mission.
One army of Browncoats.
On June 23rd, we aim to misbehave.

I know I wussed out earlier, but crew doesn't have the ring to it that Army has. We're an army, no denying. And Joss called us that. He's the creator. He's the genius.

So everyone who's working on adverts, run with it. Everthing I've seen so far has ROCKED!

Keep up the excellent work.

You all are one shiny group of folk.

~Kaele

One day.
One mission.
One army of Browncoats.
On June 23rd, we aim to misbehave.

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Wednesday, April 19, 2006 8:07 AM

YAY!

But, ehm, WASN'T FIRFLY DAY TAKEN? I'm pretty certain it was. 11th hour reported this, I think, something about December. Wouldn't wanna steal some fellow Browncoats' day there. We didn't know about that when the poll was put online, and Max wasn't around, for understandable reasons.

One day.
One mission.
One army of Browncoats.

On June 23rd, we aim to misbehave.

www.straightfromthehorsesmouth.co.uk/firefly

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Wednesday, April 19, 2006 8:13 AM

FOLLOWMAL

Ok, I was going to post something comparable and hoped to get lots of support, but it's faster this way.

Thanks, Kaele.

I wished for Serenity Day too, but I'll take what we've got and get on with it.

I'm ready to work!

One day.
One mission.
One army of Browncoats.

On June 23rd, we aim to misbehave!

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Wednesday, April 19, 2006 8:14 AM

Quote:
Originally posted by Kaele:
Ok guys and gals. BIG news here.

We're going with Firefly Day because everyone voted on it. I know I disagree, but the masses have spoken and that's what it's gonna be!

Well yeah, when the votes are that heavily weighted for "Firefly Day", then that seems like the fans have spoken. But I'm still scratchin' my head over it. We're pushing to buy truckloads of the "Serenity" DVD, but it's called "Firefly Day"? Honestly, it does tend to confuse... but, oh well...

Quote:
Second issue, our main slogan we're pushing is:
One day.
One mission.
One army of Browncoats.
On June 23rd, we aim to misbehave.

Of all the different combinations, this one seems the best. "Mission" does describe our endeavor and is a very activated word.

Quote:
I know I wussed out earlier, but crew doesn't have the ring to it that Army has. We're an army, no denying. And Joss called us that. He's the creator. He's the genius.

Joss is Boss.

"Army" does go together with "Browncoat", just like healthsome apples goes together with some kind of protein cheese food substance.

As for folks concerned about the whole "browncoats" and "brownshirts" association, this should be able to be avoided because our promotional materials will have Sci-Fi/Westerny imagery on it. So NO swastikas people!!!

Quote:
So everyone who's working on adverts, run with it. Everthing I've seen so far has ROCKED!

Keep up the excellent work.

You all are one shiny group of folk.

Yeppers!

11th Hour

________________________________________________

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net

Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart

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Wednesday, April 19, 2006 8:18 AM

Okay, once again...

I THINK 11TH HOUR SAID THAT "FIREFLY DAY" HAS ALREADY BEEN TAKEN.

I think this is an important piece of information, don't you? I mean, I'm confused.

One day.
One mission.
One army of Browncoats.

On June 23rd, we aim to misbehave.

www.straightfromthehorsesmouth.co.uk/firefly

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Wednesday, April 19, 2006 8:28 AM

Quote:
Originally posted by Agatsu:
YAY!

But, ehm, WASN'T FIRFLY DAY TAKEN? I'm pretty certain it was. 11th hour reported this, I think, something about December. Wouldn't wanna steal some fellow Browncoats' day there. We didn't know about that when the poll was put online, and Max wasn't around, for understandable reasons.

Actually what I posted was that "Browncoat Day" was already taken. It's December 9th, the day the Firefly DVD was released.

I think someone got the words a little confuzzled. But Agatsu, I do appreciate that you stepped up to defend the name of the day!

As far as I know, "Firefly Day" was not officially designated by the fans yet. But it may have been... this campaign hasn't really reached other message boards in a big way yet. Those folks also didn't vote on the name of the day.

But I still don't get why so many people want to use "Firefly Day" as the name to mark the day we all push to buy "Serenity". Really, shouldn't we save "Firefly Day" for when we something that's really centered around Firefly?

I know a lot of fans had resistance to the word "Serenity" because it's a very misleading word to new folk. But our plans include flyers and banners and the images connected with "Serenity" would be our gorgeous cast, Sci-Fi/Western, and probably lots of pics of Serenity flying in space. So people would see the unsual combination and it would get their curiosity going.

People may not all agree that "Serenity" is a good name for the movie, promotion-wise, because the word does not say "Futuristic Adventure Story"... but like it or not, it IS the title of the movie and should be dominating our promotion. We can't dance around the subject that Serenity is a misleading name, we gotta keep putting it out there SO PEOPLE KNOW WHICH DVD TO BUY.

I know the votes are in, I don't really want to cause strife or nothin'. But if we don't want to come off sounding a bit amateurish in our promotion campaign, we really should name the day after the DVD we are pushing so hard to get known.

Otherwise, if the media does pick up on the story... I can tell you right now, THOSE writers are going to snicker a bit over how the name of the day and the DVD we're promoting don't match. We fans could end up looking like we didn't think the name of the day through well enough.

********************************

Calling it "Firefly Day" when the whole thing is about buying "Serenity" could end up causing us embarassment. We're going to be pouring all kinds of time and energy into this promotion... we may be shooting ourselves in the foot to have a contradictory name.

********************************

Okay, I've said it... but it was said with love...

11th Hour

________________________________________________

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net

Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart

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Wednesday, April 19, 2006 8:48 AM

Darn double posting!

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Wednesday, April 19, 2006 8:48 AM

I know, 11th, because those were my thoughts as well. But people have been pushing me towards fireflyday and the website is fireflyday.com.

Although...let me speak to Pizmobeach. He also purchased serenityjune23rd.com and I'm thinking we can run with that to be the website for Serenity Day IF that's how we feel.

Serenity Day makes perfect sense to me.

But it's gotta be decided because there are tons of people working on flyers/avatars/banners who need an answer.

Now, I ain't a dictator, and this is why I went with Firefly Day. If you all want Serenity Day, then I'll go with that. Making a new thread for people to vote... Since Max isn't here for us to use his nice voting software. (I'm so computerally inept.)

~Kaele

One day.
One mission.
One army of Browncoats.
On June 23rd, we aim to misbehave.

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Wednesday, April 19, 2006 8:59 AM

Kaele ~ Somethin' else, important, to think about...

We're going to be contacting Universal to tell them of our shiny plan. How the fans are still holdin', we're goin' to be out there promotin' our rumps off spreading the word of Serenity far and wide...

It'll be the biggest damn shiny day for Serenity EVER!

It'll go down in history!!!

Oh, by the way Universal, we're calling it "Firefly Day".

11th

________________________________________________

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net

Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart

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Wednesday, April 19, 2006 9:00 AM

Did I mention how much I appreciate everything everyone is doing? You guys are great. :)

And your support and trust is very encouraging. I am very happy to be doing this. Remember, it won't get done without YOU!

~Kaele

One day.
One mission.
One army of Browncoats.
On June 23rd, we aim to misbehave.

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Wednesday, April 19, 2006 9:01 AM

HERA

What 11thHour said. And, my take is:

I think the way to go is with the url that echoes what we're doing. Buy the SerenityDVD on June 23rd. Same message for Browncoat and the new fan driven there by curiosity.

It's easier to remember for the non-initiated.

www.serenityJune23.com

Wins my vote.

-Hera

EDIT: also, thinking long term, if fireflyday is taken by us, what if some future initiative, doing something Firefly-centric, could have made better use of that URL, marketing-wise? Us using SerenityJune23 opens up the opportunity for us continuing to use this URL to drum up support for the third movie, etc

"Wanna?" – Mal to Kaylee, Out of Gas

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Wednesday, April 19, 2006 9:11 AM

Quote:
Originally posted by Hera:
I think the way to go is with the url that echoes what we're doing. Buy the SerenityDVD on June 23rd. Same message for Browncoat and the new fan driven there by curiosity.

Excellent suggestion!

Quote:
EDIT: also, thinking long term, if fireflyday is taken by us, what if some future initiative, doing something Firefly-centric, could have made better use of that URL, marketing-wise?

Absolutely! I did mention it in my post, but it sure needs to be emphasized ~ Save "Firefly Day" for when we do something that really revolves around Firefly.

11th

________________________________________________

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net

Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart

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Wednesday, April 19, 2006 11:04 AM

ZEASTBURG

So...is June23 about promoting sequel to Serenity? Or is it about getting Firefly back on the air? Why would you want another movie, when the Half-season of Firefly was so much better...not to mention longer...than Serenity.

I originally thought the people here were pushing for the purchase of the Serenity DVD because it would be cheaper and more reasonable than asking people to buy a season of the TV show. Then I looked it up and the season is only $25....

This entire effort seems to be focused on getting another movie made. I thought we were fans of the show? Movies are great, but they are few and far between. Why are you pushing for a 2nd movie, am I missing something?

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Wednesday, April 19, 2006 11:10 AM

DEWRASTLER

It's because right now Universal owns the rights to the 'verse. No TV show can be made without them, and if they were to make anything it would be a sequel. Purchasing the series on DVD is great, but it gives nothing to Universal. Therefore we need to send our cashy money their direction by buying the BDM in order to turn some heads. Hope that cleared it up.

One day.
One plan.
One army of Browncoats.

On June 23rd, we aim to misbehave.

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Wednesday, April 19, 2006 11:17 AM

Don't they own the Sci-Fi channel, as well? So technically, they COULD do a new series.
If nothing else, we'll get a fun and exciting day out of it. If we're lucky, we get an extended special edition with more commentaries and goodies or something. If we're the luckiest bastards in the 'verse, we get another movie or even a series.
It's nearly impossible, but hey, look where we all are - and why.

One day.
One mission.
One army of Browncoats.

On June 23rd, we aim to misbehave.

www.straightfromthehorsesmouth.co.uk/firefly

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Wednesday, April 19, 2006 11:18 AM

SEBA

Well, actually, Fox still own's the rights to the 'verse on Television as far as I'm aware. Universal simply owns the rights to the films. That said, they could potentially purchase the TV rights from Fox, which is something worth pushing for.

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Wednesday, April 19, 2006 11:21 AM

FOLLOWMAL

We all would love to have the show back.

But the facts are that we stand a much better chance of impressing Universal with our numbers and our buying power with this mission and getting a movie is much more realistic.

It's like much in life.. we have to do what makes the most sense.

Even though our most cherished dream is different.

One day.
One mission.
One army of Browncoats.

On June 23rd, we aim to misbehave!

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Wednesday, April 19, 2006 11:34 AM

ZEASTBURG

What is a BDM?

Where can one find out the offical "who-owns-what"?

And its not impossible to get a show back. We did it with family guy.

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Wednesday, April 19, 2006 11:40 AM

FOLLOWMAL

BDM=Big Damn Movie

And I agree it's not impossible to get a show back.. I'm just sayin' in this instance it's not panning out to be the way to go.

One day.
One mission.
One army of Browncoats.

On June 23rd, we aim to misbehave!

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Wednesday, April 19, 2006 11:52 AM

Quote:
Originally posted by zeastburg:
So...is June23 about promoting sequel to Serenity? Or is it about getting Firefly back on the air? Why would you want another movie, when the Half-season of Firefly was so much better...not to mention longer...than Serenity.

I do agree that a Firefly series would give us so much more to enjoy. But this push to buy the Serenity DVD will demonstrate the active fan base.

When Universal sees that there's still a big, and growing, audience out there for Firefly/Serenity, it'll be a sound business decision to make more. However, it doesn't mean the next incarnation has to be a movie. As already mentioned, Universal owns the Sci-Fi channel, they could very well decide to produce a series or mini-series.

As to 20th Century Fox owning the television rights... well there's good news from them. They're finally realizing that the fans are out there and they are officially licensing merchandise. The Firefly Official Companion books are being produced and that's an excellent indication of faith in Firefly.

Who knows? Maybe Universal and 20th Century Fox could work out a joint venture that allows Firefly to return to TV? When there's money to be made, studios find a way to work things out!

11th Hour

________________________________________________

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net

Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart

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Wednesday, April 19, 2006 12:37 PM

PINGJING

Malnourished, there's a poll in another thread about the name of this day (Firefly vs. Serenity). Is there any chance you could collect the different propositions for the signature and have a vote on that as well? It might go easier with some kind of voting website like they do in the caption contests, but I don't know much about that. There's some disagreement on this, and I think it would help settle the issue once and for all. (I've got the sig Kaele put in the OP, but I'm not 100% ok with it.)

Julia

One day.
One mission.
One army of Browncoats.

On June 23rd, we aim to misbehave.
http://serenityjune23rd.com/

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Wednesday, April 19, 2006 12:49 PM

MALNOURISHED

Pingjing, I thought that the sig discussion was basically as settled as we can hope for.

I will look into a poll for the sig. If it seems that one is necessary, then I'll set it up.

One day.
One mission.
One army of Browncoats.

On June 23rd, we aim to misbehave.
http://serenityjune23rd.com/

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Wednesday, April 19, 2006 2:52 PM

BEANS

this thread should be bumped every 5 mins

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Wednesday, April 19, 2006 4:58 PM

MUTINOUSMUSE

I'm volunteering to help take the spam mission over to LJ - and yes, I'll only hit Firefly-related boards. I just e-mailed the Spam Mission contact in the main post, but figured I'd flail about it here so as to keep bumping the thread. :)

I'm so excited about this campaign!

One day.
One plan.
One army of Browncoats.

On June 23rd, we aim to misbehave.

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Wednesday, April 19, 2006 5:03 PM

PINGJING

Quote:
Originally posted by MalNourished:
Pingjing, I thought that the sig discussion was basically as settled as we can hope for.

I will look into a poll for the sig. If it seems that one is necessary, then I'll set it up.

You may want to check out: http://www.fireflyfans.net/thread.asp?b=2&t=19918&m=288230#288230

The thread is a bit noisy, but the posts are more organized further down. Hopefully everyone will get a say.

Julia

One day.
One mission.
One legion of Browncoats.

On June 23rd, we aim to misbehave.
http://serenityjune23rd.com/

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Wednesday, April 19, 2006 5:18 PM

FKASSAD

We need more people to digg this.

http://digg.com/movies/Firefly_Reunification_Day_Event

Maybe we can get a mod or something to put this on the front page?

Please? :)

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Thursday, April 20, 2006 5:06 AM

RACH

Hey petal

I may be...no, wait, I AM...totally inept and somewhat naive in the 'digging' field. What is it?

Help me understand, just so I can help!

Cheers
x

One day.
One plan.
One army of Browncoats.

On June 23rd, we aim to misbehave.

www.fireflyday.com
www.straightfromthehorsesmouth.co.uk/firefly

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Thursday, April 20, 2006 5:19 AM

FKASSAD

Its basically a news site that is run completely by the people that go there and view the articles. Nobody chooses what goes on the front pages except for us. It all depends on how many "diggs" the article gets. If it gets popular enough, it will make the front page.

If we can get it to the front page, I figure thats just another way for us to spread the word about June 23rd. Heres the link again.

http://digg.com/movies/Firefly_Reunification_Day_Event

All you need to do is create an account, log in, and click the "digg it" button on the article.

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Friday, April 21, 2006 1:21 AM

Check the first post for an update.

~Kaele

One day.
One mission.
One army of Browncoats.
On June 23rd, we aim to misbehave.
http://www.serenityjune23rd.com

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Friday, April 21, 2006 1:46 AM

BASE

I may have missed this farther up, or on a different thread because I'm in a bit of a hurry and didn't read every single post, but is there any kind of official Serenity Day logo? I've got one that I designed that's on my bumper stickers, buttons, t-shirts, etc., but I wanted to know if there was another one I should be using.

www.cafepress.com/serenityday

One day.
One mission.
One army of Browncoats.
On June 23, we aim to misbehave.
www.serenityjune23.com

www.cafepress.com/serenityday

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Friday, April 21, 2006 2:43 AM

Uhm, I'd wait with the trying to sell official merchandise for Serenity Day until there's an official logo.
If I were a Browncoat with only a vague understanding of what is going on and found that shirt and ordered it because I thought it is displaying the official design, I'd be pretty pissed to find out it isn't.
So please, everyone, don't start putting out merchandise just yet, because it will only be confusing and unorganised, AND LOOK THAT WAY, TOO.
Hold your horses, it'll start soon enough...

One day.
One mission.
One army of Browncoats.

On June 23rd, we aim to misbehave.
http://serenityjune23rd.com/

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Friday, April 21, 2006 3:50 AM

GINGER08

Right so, I had this idea. I had started a thread but no one responded

Anyway. You know those postcards with the sticky fronts so you can stick pictures on them. Well, we could stick Serenity Day posters on them and send them to random people with what Serenity Day is about typed on the back.

This is something everyone could do if there was a specific poster and letter we could put on the back.

We could also send this to the cast. It would be interesting to see if they started helping.

Just a thought.

One day.
One mission.
One army of Browncoats.
On June 23rd, we aim to misbehave.
http://serenityjune23rd.com/

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Saturday, April 22, 2006 9:16 AM

BRITEXPAT

Bump

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Saturday, April 22, 2006 11:25 AM

SNIPPER

I was going to buy the HD-DVD but I am waiting till SD to get it. Also I hooked a few friends on it and we are waiting till the 23rd to get their copies of Serenity (HD/DVD) and Firefly.

I have a signature?

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Saturday, April 22, 2006 12:10 PM

SAMEERTIA

Where are we on development of a logo, banner selection, etc?

I'm trying to link to all pertinent information from Jaynebunk.

I also noticed that a google search for Serenity Day mostly comes up with day spas. We need to keep clicking those Serenity links that lead to Serenity related stuff to raise us up in the listing.

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Saturday, April 22, 2006 4:45 PM

Quote:
Originally posted by SameErtia:
Where are we on development of a logo, banner selection, etc?

I'm trying to link to all pertinent information from Jaynebunk.

I also noticed that a google search for Serenity Day mostly comes up with day spas. We need to keep clicking those Serenity links that lead to Serenity related stuff to raise us up in the listing.

The logo should be just about done:
http://www.fireflyfans.net/sunroomitem.asp?i=9604
I don't know about the banners, though.

I tried googling Serenity Day just now, and we're at 4th place behind some spas. Don't worry about that, we'll come up number one soon enough.

One day.
One mission.
One army of Browncoats.

On June 23rd, we aim to misbehave.
http://serenityjune23rd.com/

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Saturday, April 22, 2006 6:21 PM

RIVERISMYGODDESS

I am very new here, but I am a dedicated browncoat nonetheless. I want to help with Serenity/Firefly/Re-Unification Day, whatever it is called, June 23rd. I have a bunch of spare time on my hands. I cannot program too well, and am no good with graphics, but I still want to help, if I can. You can contact me on here or at jimi.spettel@gmail.com if there is anything at all that I can do to assist.

~Jimi
One day.
One mission.
One army of Browncoats.

On June 23rd, we aim to misbehave.
http://serenityjune23rd.com/

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Saturday, April 22, 2006 7:03 PM

SAMEERTIA

Thanks, Jimi.
If you look down the topics list, you'll see a call for volunteers to help spread the word. Check it out and enlist!
Nothing needed except a computer and spare time.

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Sunday, April 23, 2006 12:05 AM

PEULSAR5

We sniff the air, we don't kiss the dirt.

My computer skills are limited(not to mention my computer itself) but I mentioned it in several chatrooms and also printed the flyer and hung it in the local comic shops and book stores. If there is anything else I can do, someone let me know.

One day.
One mission.
One army of Browncoats.

On June 23rd, we aim to misbehave.

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Sunday, April 23, 2006 1:57 AM

AZTECHROME

Quote:
Originally posted by theonetruebix:

Thirteen cities currently planning screenings.

June 23

* Albany NY (USA) - The Palace Theater
* Boston MA (USA) - Coolidge Corner Theater
* Denver CO (USA) - Pre-Planning
* Fresno CA (USA) - Pre-Planning
* Los Angeles CA (USA) - Pre-Planning
* Minneapolis MN (USA) - Riverview Theater
* Montreal QC (Canada) - Pre-Planning (Likely Canadian Charity)
* New York City NY (USA) - Pre-Planning
* Portland OR (USA) - Pre-Planning

* Santa Barbara CA (USA) - Pre-Planning

I'm in Santa Barbara. Who's organizing in this city. Is there going to be a screening for real?
If you know anything about the SB screening, please post.
I'll drag some tenderfoots to the show.

Plus of couse i'll be buying my copy on the 23rd. (Along with all of my converts)

Long live the 'verse!

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Sunday, April 23, 2006 3:07 AM

KJIPPO

hum, I feel a bit out of the loop here in Norway, and I feel like I can't very well boost a screening here in Trondheim as I'm travelling abroad that day, but I do have a friend who works at the movies and maybe he can pull some strings for other browncoats.

I will spread the word and I suppose ordering the DVD's from play.com also counts for something on that special day. I already feel mighty.

Also I will get my boyfriend on board, he makes daily comic strips in one of Norways biggest newspapers:

http://www.start.no/tegneserier/m/?1145743200

I am sure he can make something good for June 23rd!!

Keep up the good work!!! You're all my kind of stupid.

One day.
One mission.
One army of Browncoats.

On June 23rd, we aim to misbehave.

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Sunday, April 23, 2006 3:25 AM

RACH

Oooo, that's what we need!!!

Our own comic strip detailing the massiveness of this undertaking, and the beauty of the plan emerging from all this energy n' chaos!

Now if only I could learn how to hold a pencil...

x

One day.
One mission.
One army of Browncoats.

On June 23rd, we aim to misbehave.

www.serenityjune23rd.com
www.straightfromthehorsesmouth.co.uk/firefly

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Sunday, April 23, 2006 4:04 AM

2BY2HANDSOFBLUE

2 by 2 reporting for duty any mission you can give I willing to take (I am modarte at HTML)

*2by2
One day.
One mission.
One army of Browncoats.
On June 23rd, we aim to misbehave.
http://serenityjune23rd.com/

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Sunday, April 23, 2006 5:11 AM