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I think we should gear this towards donating extra copies you purchase to a public or university library or to the troops.

Seeing one email or one poster is not enough to convince your average person. We need tens of thousands of participants (Browncoats and new fans alike) and it will take a lot of time for our numbers to grow.

Waiting allows us to stagger our advertising campaign. We start with Browncoats, then reach out to borderline fans and genre/comic fans and finally push to get the general public's involvement. The more time there is, the more people that will be participating. Remember, every time a new fan is made we gain that person AND also the people that the new fan can recruit... friends, family, co-workers, etc. Allowing more time for the promotion adds much more weight, and people, to the momentum. One fan who buys a DVD on June 23rd, could have become 10 times (or many more) people by September 30th. Word of mouth needs time to really get going...it's a math thing.

The Sci-Fi conventions are a GREAT opportunity to promote Firefly/Serenity...the attendees are our target audience! Browncoats always have a fan table presence at the cons which attract lots of people. It's a great way to reach beyond the people that frequent message boards. We really should not miss out on this resource. There are lots of fans who attend conventions who would have never seen promotions on message boards.

From a psychological point of view, it's very good to have a nice big event to look forward to. It will be much better, and create a sense of vital (not stagnant) fan base, if the browncoats can talk about events still in the works... rather than something that already happened, with nothing especially new to report. We really NEED the perception that the fan base is continually growing.

Promotion for Wonder Woman will be picking up more and more. There will be lots of news coming out, and advertising at the Sci-Fi conventions too. Serenity Day can ride some of this wave of promotion by mentioning Joss Whedon, writer and director of "Wonder Woman", also wrote and directed Serenity and Firefly. We could attract a lot of comic book fans... a majority of which have a good chance of liking Firefly/Serenity.

If part of our promotional plans include advertisements in local newspapers, we will need lead-in time to design and have ads ready for upcoming issues. June is just too soon to organize this properly and we could be losing a useful marketing tool.

September 30th is a Saturday.That's a GREAT day for the DVD purchase because the majority people aren't trapped at work. They can get online from home, or have the opportunity and time to purchase DVDs at stores. Also, we could suggest that Serenity Day include people planning their own home Serenity screening parties. Fans can have get togethers all over...and invite new folk too!

Maybe we could deflect some of the pressure and expectations for this campaign by gearing it more to a big "Thank You" to Universal on the anniversary of Serenity's premiere. That way the endeavor won't catch so much criticism by people who keep harping that Serenity Day is a naive attempt to impress Universal enough to give us sequels. If the day is approached as a "thank you" and commemoration, plus a great way to build the fan base, and then it turns out to exceed expectations, then all the better.

This is all above and away better than the mess we find ourselves in now. We could promote this awesome charitable event to our hearts content and perhaps even expect some help from their quarter as well, with the good will we will sow before our turn comes.

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Originally posted by Vinterdraken:
Well, ive already started to lay my plans for June 23rd and started to organise things around my end of the verse. I think that we could loose some of the drive if we changed the date know. I mean the word has already started to spread that the Browncoat commmunity will do something on the 23rd, Think we wín more by keeping the original date.

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Originally posted by SimonB:

Of course...we could do another Serenity Day in September to follow it up...lol

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Originally posted by Hera:
Also reference: http://whedonesque.com/comments/10149

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Originally posted by Agatsu:
I'm not sure if that's a crazy idea or a brilliant one. If we could manage to make Serenity Day 2 way bigger than the first one, that'd show Universal what's going on, and we'd be busy and present all the way.
But: Still not sure if it's crazy.

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Originally posted by SadLittleKing:
I agree with the notion to keep June 23rd and then do a follow-up on September 30th.

Why can't we do both?

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Originally posted by 11thHour:

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Originally posted by SadLittleKing:
I agree with the notion to keep June 23rd and then do a follow-up on September 30th.

Why can't we do both?

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Acknowledging both days can certainly be done.

But the main question is, which day will be specifically designated "Serenity Day"? The day geared to demonstrate to Universal, with BIG DVDs sales, that the fans have significant buying power.

So between the two dates, which provides the best chance to really dazzle Universal with numbers that even a major studio will have to admit are great?

11th Hour

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Originally posted by BadgersFlunky:
The Browncoat community is already doing something on June 23rd. That's part of the problem.

Some things are in motion already for Serenity Day on the 23rd, and it might be a little inconvenient to shift gears to Sept. 30. But there are so many benefits for waiting until September.

Is there anything that is underway that absolutely can't be used or adapted for Sept 30? I think that we should give people more credit than that. This whole idea has been around all of two weeks, and I'm sure that the momentum can carry on. Some people want instant gratification, and lots of people don't want to move the day just because the charity screenings leader is mad. I don't think we should move the date because of him, I think we should move it because it's for the best. What's the use of doing Serenity Day at all if we aren't going to do it right?

Let's take the time, spread the word, and really rock Sept. 30!!

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Originally posted by SadLittleKing:
Who frakkin' cares?!

I think the only thing Universal would care about is the spike in Serenity DVD sales. Do you think they would like that to happen sooner or later? Or both? And which option would help our cause the most? My answer would be the third option. Both days. If the name of the day has to be official, then June 23rd could be "Serenity Day" and September 30th could be "Serenity Anniversary". But do we have to get caught up in this useless argument over what specific day is called what? The point is to generate a spike in sales of the DVD. Let's focus on that rather than gettin' caught up in the silly details. All we need to do is what will help our cause. One day of a sales spike is good, two days is better. I get the feeling that's how Universal would see it.

Again, I don't mean to sound....however I may be sounding. I'm saying this in the most polite way I know how. So excuse me if none of that came out in a polite fashion.

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Originally posted by LittleAlbatross29:
In an ideal verse we could combine the 2 efforts.But since it appears some people can't share or play nicely ,I think we should wait until Sept.Why not show how gracious we can be in the face of well, nastiness.

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Originally posted by aztechrome:
We HAVE to keep it the 23rd.

Our fanbase does not exist in an environment which supports sudden change.

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Everyone here knows that the 23rd is the day.
If we change it, we're going to lose a significant percentage of our participants.

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Remember, everybody is doing this out of good will. No one is compelled.
If we start changing dates, titles, times, etc.; the effort will simply become confused. Our efforts will dissipate.

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Just buy it on Amazon or whereever if you can't get to a video store to buy a copy. It's not that hard.
I say our board is big enough. I've been telling people in my community that the 23rd is the day.

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Originally posted by 11thHour:

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Originally posted by SadLittleKing:
Who frakkin' cares?!

I think the only thing Universal would care about is the spike in Serenity DVD sales. Do you think they would like that to happen sooner or later? Or both? And which option would help our cause the most? My answer would be the third option. Both days. If the name of the day has to be official, then June 23rd could be "Serenity Day" and September 30th could be "Serenity Anniversary". But do we have to get caught up in this useless argument over what specific day is called what? The point is to generate a spike in sales of the DVD. Let's focus on that rather than gettin' caught up in the silly details. All we need to do is what will help our cause. One day of a sales spike is good, two days is better. I get the feeling that's how Universal would see it.

Again, I don't mean to sound....however I may be sounding. I'm saying this in the most polite way I know how. So excuse me if none of that came out in a polite fashion.

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This was you trying to be polite? Dude, needs work.

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Your post misses a lot of the points... points that people who have been following this subject are already familiar with. While this is a message board and a place for expressing opinions, an informed opinion is a lot more valuable to a discussion.

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And since this thread was meant as a place to vote, and you don't "frakkin" care... then why are you here? Just to add yet more negativity and conflict to a subject that already has too much?

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An idea...

What about if June 23rd became like a kind of dry run to test the effectiveness of the campaign? Keep campaigning to have folks buy DVDs on that date (Happy Birthday Joss!), afterward, we can see what the sales figures ended up being. Then the battle plan will become a lot clearer. Either the numbers will be really great (don't mean to be negative, but doubt that truly "awesome" numbers can happen in such a short amount of time), or the sales will be a lot less than all the great expectations were hoping for. But at least some "real world" results will be available.

Then folks can get geared up for Serenity Day on September 30th. Either with confidence that we're already coming from a strong place, or the cold, hard realization that there's still a whole lotta promotin' to be done.

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Originally posted by 11thHour:
And if you're concerned about losing participants, well there will be a big loss of good people if the date stays on the 23rd. Good people who sincerely believe that Serenity Day needs to take place on September 30th.

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The numbers of members who frequent this board are not big enough to make the kind of impact on Universal people want for the DVD buying campaign.

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Originally posted by FollowMal:
Listen to what she speaks, Browncoats.. she is right about this one. There are a lot of fine people who were intitially involved with this who don't like the way this is devolving. Don't like this backstabbing, fighting atmosphere. Miss the board being the friendly wonderful place it used to be. I am one. Do you think folks who are sensible want to be involved with a campaign with this much against it right off the bat? I know folks who will not stay with this if it doesn't change.

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Originally posted by 11thHour:

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Originally posted by aztechrome:
We HAVE to keep it the 23rd.

Our fanbase does not exist in an environment which supports sudden change.

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Really? Are browncoats so fragile and easily discouraged that a date change will collapse the environment? Whoa... if the fanbase is that easily toppled, it wasn't very strong to begin with.

Remember, Serenity was originally scheduled to be released on April 22nd. Universal changed the date after several weeks. Sure it caused a fuss, but the browncoats regrouped and continued the campaign. Give the fans some credit.

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Everyone here knows that the 23rd is the day.
If we change it, we're going to lose a significant percentage of our participants.

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Everyone? Who is this "everyone" of whom you speak? This idea only just got started. Believe me there are still many, many fans who don't know about this campaign yet. And if you're concerned about losing participants, well there will be a big loss of good people if the date stays on the 23rd. Good people who sincerely believe that Serenity Day needs to take place on September 30th.

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Remember, everybody is doing this out of good will. No one is compelled.
If we start changing dates, titles, times, etc.; the effort will simply become confused. Our efforts will dissipate.

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Just buy it on Amazon or whereever if you can't get to a video store to buy a copy. It's not that hard.
I say our board is big enough. I've been telling people in my community that the 23rd is the day.

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Originally posted by SadLittleKing:
What points? The bottom line is a spike in DVD sales. I don't see the disconnect. The least you can do is explain it to me if there's some big piece of the puzzle I'm missing. I don't spend all day on message boards.

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What negativity? I said I wanted you take what I said in a polite manner. I'm not trying to start anything. On the contrary, I just supported an idea for how to end the squabbling and conflict.

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Oh, so we do BOTH days. Thank you for finally coming around.

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