The Aftermath of Serenity Day by nanite1018

GENERAL DISCUSSIONS

The Aftermath of Serenity Day

POSTED BY: NANITE1018
UPDATED: Wednesday, June 28, 2006 13:31
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VIEWED: 1944
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Wednesday, June 28, 2006 5:17 AM

Firefly is now 15th on the Best Sellers list on Amazon, and Serenity is now 35th. I find this troubling. Why is it? Did we all spend ourselves out on Serenity Day? It seems strange, since the vast majority of the DVDs bought on Serenity Day and after were by Browncoats, and some friends, why are they now so low? Of course, you guys are all probably used to that by now, but to me, i find it disturbingly low. Firefly had been in the top ten for like 3 months or something, and Serenity was 23rd or so before Serenity Day.

And, what happens now? I've heard talk of "Serenity Summer" but what does that entail? What's the next move for us Browncoats?

I aim to misbehave.

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Wednesday, June 28, 2006 5:24 AM

FUTUREMRSFILLION

Personnaly, I don't 15th on the Amazon best sellers list is low for a tv show that had 1 season and was canceled forever ago.

But one must also answer, what is above them? That may be an indicator - Are the things above new releases of blocknusters?

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Wednesday, June 28, 2006 5:31 AM

NANITE1018

Actually, i never thought of that, and looking at it, they are mostly new releases.

And i hadn't looked back in the history for a while, in fact, we're doing okay (average). But why did Firefly go down so much? It had been number 8 or 9 for like a month straight, and then it dropped to 15. Idk, it's just the drop below what it was before. And Serenity is still doing better than it was, but will it hold?

Most important part of this though is: what now? We had Serenity Day, it was a big success (i think, don't have sales numbers but we definitely spiked) and that's great. But what now?

I aim to misbehave.

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Wednesday, June 28, 2006 5:34 AM

FUTUREMRSFILLION

Hold.

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Wednesday, June 28, 2006 5:41 AM

SAMEERTIA

Not only new releases, but also some deep discounts on some of them.

We were at #2 on the 23rd, with nothing between us and #1 except Suryiana, and suddenly, Suryiana goes on sale for $9.99. Good marketing move on Amazon's part. They have to show the distributors that they can effectively sell and market.

Oh, and I would bet their sales peeps KNEW about Serenity Day. That's their job, and that's why we got that great sale price early on the 23rd.

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Wednesday, June 28, 2006 6:15 AM

GRIZWALD

What was the sale price? I missed it.

I do think that the current price is a deterrent. Having bought several Firefly sets for $19.99 in the past colors one's feelings about buying them for $34.99, which is what they were last I checked.

____________________________________________________
* If you're a leaf on the wind
* If you aim to misbehave
* If they can't take the sky from you
* If you are going to the Special Hell
* If you like the taste of Mudder's Milk
* If you carry Serenity with you everywhere you go
then you are a Browncoat, and you're with family.

Click on my profile for my Annoyingly Long List of Firefly Links.

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Wednesday, June 28, 2006 6:26 AM

FUTUREMRSFILLION

I bet we have an Amazon lurker! come out come out where ever you are!

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Wednesday, June 28, 2006 6:28 AM

PHOENIXROSE

You think you know--what's to come, what you are. You haven't even begun.

It's reasearch!

Heeheehee

**********************************

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Wednesday, June 28, 2006 7:57 AM

ZZETTA13

Cool graphic PhoenixRose

The numbers reflect just what they are suposed to. The spike is from what the fans were able to accomplish and to show theres still a market for this property. We are who brought the sales up in the first place.

Now there are plenty of unclaimed browncoats still out there. Their numbers are still finding their way to the verse so things should level out. The way I see it. Folks don't buy things sight-unseen. The BDM and BDS have to be rented or watched at a friends house before someone will fall in love with the show and buy it on their own. June 23 was a success, but we can't expect sales to stay on top when new unseen movies are coming out all the time.

"serenity Summer" is not over. Its just gotten back to normal until next go around.

see ya,Z

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Wednesday, June 28, 2006 11:39 AM

CBY

Correct me if I am wrong, but wasn't the point of "Serenity Day" to buy DVDs in actual stores and not so much via online services like Amazon?

I think the vast majority avoided online stores this time because "empty the shelves" was much more fun.

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http://www.byond-trax.com - my selfmade ambient/lounge/chillout music
www.botttos.de/mphillips/Packs.htm - mphillips 100 in 1 Packs

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Wednesday, June 28, 2006 12:05 PM

PDCHARLES

What happened? He see your face?

Right On ZZ...

We did what we were supposed to do....

Serenity has definitely not had a normal sales life cycle that you would typically see. The sales run it had was very long.... making its money in DVD sales not the Box Office.

The sales spike we created on the 23rd was just that, a spike ...to hopefully make the movie exec.s take notice of an abnormal increase... and of course, affect the overall bottomline. (mo money, mo money, etc.)

And buying from stores was not THE point. I and others did however make a point that we should not ALL focus on the online stores, but give some love to local stores which, in turn, would create more BUZZ. The Charity screenings has created a huge amount of Buzz and gave a nice PR boost to our and equality Now's cause. I couldn't be more pleased with the results. (EDIT: Arrrr! with, of course, realistic business expectations)

So... everybody... Serenity Day was the beginning of the an entire summer-filled campainge of browncoat recruitment and sales. go for it....

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Wednesday, June 28, 2006 12:54 PM

DANREGAL

And the next big thing is Comic-Con! We are gearing up for the single biggest Prize Drawing in Browncoat history. And the biggest and best fan tables anywhere.

We are trying to lure other fandoms to check us out, so we have prizes they may like. Such as:

Slither Hat
King Kong Hat
King Kong Fighting the V-Rex Statue
Angel Investigations Business Card Props
Battlestar Galactica Season 2 Soundtrack CD
The Break Up Men's T-Shirt
The Break Up Women's T-Shirt
The Fast and The Furious: Tokyo Drift T-Shirt
Astonishing X-Men Trade Paperback Signed by Joss Whedon
Babylon 5's Jason Carter Signed photos
Paul McGillion from Stargate: Atlantis Signed photos
V For Vendetta Guy Fawkes Mask (WonderCon 2006 Promotional Item)
Rod Carew Limited Edition Bobble Head
Rod Carew Signed Time Magazine reprint postcard
George Lopez Bobble Head, T-Shirt and Signed Script
George Lopez signed cast photos Advance Reader Copy of the novel "Matriarch" by Karen Traviss
Graphic Novels Signed by Brian Vaughan
George Lopez Limited Edition Signed Circus Punks
Khandi Alexander from CSI: Miami Signed Photo
Adrienne Wilkinson from Xena: Warrior Princess Signed Photos
Donation by artist Ariel Olivetti
Donation by artist Barry Kitson

So please, spread the word to all your other fandoms, the Browncoats want you!

http://www.californiabrowncoats.org

Thanks
James

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Wednesday, June 28, 2006 1:31 PM

ZZETTA13

PDCHARLES

Right-on fellow browncoat. The entertainment execs should sit up and take notice.
Lets see, a second Serenity movie, well lets do the math. Add up all the loyal fans that have seen the tv show (when it aired)+ the movie Serenity at the theater + Serenity on dvd + the Firefly series on dvd = well a BDA (big damn amount). This number is guaranteed to hit the theaters a second time for a sequel. Thats not counting on all the converts they will bring to the movie house with them. That should mean something.

Z

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