Summer of Serenity Campaign Guerilla Marketing Idea #1 by FollowMal

GENERAL DISCUSSIONS

Summer of Serenity Campaign Guerilla Marketing Idea #1

POSTED BY: FOLLOWMAL
UPDATED: Sunday, July 16, 2006 04:36
SHORT URL:
VIEWED: 6560
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Sunday, July 9, 2006 5:08 AM

We all know by now that this coming Friday, July 14th there will be a marathon on SciFi Channel.
It starts with "Safe" and goes thru "Objects in Space". Even more exciting to me is the fact that SciFi is using Firefly as it's day long lead in to the premiere's of it's Stargate SG:1 and Stargate: Atlantis series. These are very popular scifi series. Does it mean they are interested in Firefly/Serenity? Who knows. But I do know I'm going to try to do all I can to make them aware of us out here.

Two things....

SciFi has a dedicated forum over there for Firefly. I am going to go join it and make my presense known. Can you imagine if everyone on all the other boards joined that board over there and started posting how many of us they'd see? And what about helping all new folks to find their way over there too... they'd see our numbers are growing! Universal and SciFi are affiliated. They have a board admin over there.
They are gonna see our presense. If we link them to our other boards, if we're active, if we post about our interest and campaigns... someone at SciFi will see this.. on a daily basis.

Before Serenity came out and before the last Firefly marathon they posted questions re: Nathan Fillion and Serenity/Firefly on their site. I'm gonna watch for this and vote if it's a vote and answer questions, if they ask questions.

I am going over there to register as FollowMal right now. I hope that others will join me. Watch for me, I'll say hi.

Here's the link:

http://www.scifi.com/firefly/

"You hold. Hold 'til I get back." Mal

Click here www.fireflyfans.net for info about the Serenity Summer Campaign and how you can help!

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Sunday, July 9, 2006 5:18 AM

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Sunday, July 9, 2006 5:19 AM

THEPISTONENGINE

The big thing we have to do is get this marathon great ratings: IE we need a lot of TV sets tuned into it. We'll probably get strong participation from Browncoats, but I don't think that'll be enough. We need more people. Perhaps we can advertise the marathon without stepping on any toes.

_____________
Carry the Nuttin'

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Sunday, July 9, 2006 5:22 AM

I am with you on this one here comes season two baby. YEA!!!!

"I am a leaf on the wind, I soar like a bird."

WASH BABY YEA

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Sunday, July 9, 2006 5:33 AM

You are right when you say we need more people... we need lots more people!

We have plans all week, ThePistonEngine to promote this marathon!

We are encouraging folks to post wherever you have memberships about it and include one of our shiny banners.

We'll have official banners in a couple of days and also a suggestion on what folks can write.

Also download and print off 11th Hour's guerilla marketing posters. They really work.. last time we had a marathon on SciFi I handed out the smaller ones, even at my work, and also hung them up everywhere. I had folks writing down where to purchase the DVD's and asking me about the forums.

Word of mouth is the best advertising. Talk about it to folks you know that have never seen Firefly/Serenity. They can't fall in love with it if they don't know about it. So, gently, so as not to freak folks out.. talk, talk, talk Firefly up.

When the marathon day arrives, Tivo it! Set your DVR's to copy it. Play it in the house, in the lobbies and breakrooms where you work. I have a lobby where my cusomters wait for their cars... I have the tv on Firefly all day. On Friday it's gonna be set to SciFi and we're all going to enjoy the marathon.

Then we're all gonna write SciFi this week and tell them how much we loved it and how much we'd appreciate more and how many folks get turned on to Firefly when they have marathons like this.
And how making another movie or a mini series or a tv movie will have me right there watching it.
I'm sure it will you too.

I'm gonna post on their forum about how I'm spreading the word about the marathon too. I want them to know I'm gonna do anything I can to say thanks, including boosting their ratings for this.

Universal and SciFi are affiliated. This will get us noticed!

"You hold. Hold 'til I get back." Mal

Click here www.fireflyfans.net for info about the Serenity Summer Campaign and how you can help!

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Sunday, July 9, 2006 5:42 AM

Hi, FollowMal!
Sorry I haven't responded to your email yet! Had brief spurt of Pirate-mania yesterday, but I'm back in the 'verse today.

Yes, we will spread the word!

And joining the Sci-Fi group is an excellent idea. On my way there now.

Do we have anyone here who are members of Stargate groups who can hint around to their members that Firefly is going to be on, and if they like Stargate, they might give Firefly a shot?

Little whispers can sound like a roar if there are enough of them. We don't want to shout in people's ears, but whisper enough that they can hear. ;)

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Sunday, July 9, 2006 5:51 AM

Thank you Sameertia.... you are the best!

See you over there too!

"You hold. Hold 'til I get back." Mal

Click here www.fireflyfans.net for info about the Serenity Summer Campaign and how you can help!

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Sunday, July 9, 2006 8:11 AM

Just signed up for the group...good idea.

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Sunday, July 9, 2006 8:17 AM

Ooh. Good idea, I'll sign up now.

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Sunday, July 9, 2006 8:30 AM

Here's a great signature I found over there!

And another...

And...

Slowed down a bit...

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Sunday, July 9, 2006 8:44 AM

Entirely pointy.

I'm in.

Following FollowMal.
22

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Sunday, July 9, 2006 9:29 AM

Ooooo, I love the Calvin and Hobbs one!

My grandson just recently got introduced to Firefly. He's a long time Calvin and Hobbs fan.
He will be very interested in this sig.

Thanks, Penguin!

"You hold. Hold 'til I get back." Mal

Click here www.fireflyfans.net for info about the Serenity Summer Campaign and how you can help!

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Sunday, July 9, 2006 9:35 AM

http://www.scifi.com/firefly

Isn't that a lovely sign? How long do you
think that has been there???

The earliest post I can find is
4/7/2006.

http://www.scifi.com/firefly/gallery

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Sunday, July 9, 2006 10:10 AM

Quote:
Originally posted by Anonymous1:

http://www.scifi.com/firefly/gallery

Oh, my!

"You hold. Hold 'til I get back." Mal

Click here www.fireflyfans.net for info about the Serenity Summer Campaign and how you can help!

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Sunday, July 9, 2006 10:34 AM

Quote:
Originally posted by 22Claws:
I'm in.

Following FollowMal.
22

Thank you, 22Claws.

Hey, it's fun over there, they have some awesome banners and they are really quite busy.

I like this already!

"You hold. Hold 'til I get back." Mal

Click here www.fireflyfans.net for info about the Serenity Summer Campaign and how you can help!

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Sunday, July 9, 2006 11:33 AM

Ive been trying to post over there all day and I cant seem to get it to work...Ill have to try from another location tomorrow...

Also, Ill be gone for a week, so good luck holding down the fort all..its a hard time to leave.

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Sunday, July 9, 2006 12:08 PM

Oh, no! We will miss you for a week.

We'll be right here when you get back though.

We're holdin'.

"You hold. Hold 'til I get back." Mal

Click here www.fireflyfans.net for info about the Serenity Summer Campaign and how you can help!

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Sunday, July 9, 2006 2:12 PM

Howdy Browncoats,

Just a heads up to say that I've revised four of my guerilla marketing posters to promote the upcoming Firefly Marathon on Sci-Fi!

So make good use of these and add 'em to your arsenal of spreading the word to them as needs it told!

Just zip on over to my webpage (link below my sig), then download... print... copy... POST! It really is that easy and whether you use full size posters, or those very handy "mini" posters, they can add a lot to your guerilla marketing impact!

Love all the enthusiasm here... the ideas y'all are comin' up with are great... keep 'em comin'! Things are happening and many shiny announcements will be made soon.

Now, go forth and guerilla!

11th Hour

>>>}———————————————)))======<[]>======(((———————————————{<<<

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart

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Sunday, July 9, 2006 5:48 PM

I don't get the Sci-fi channel so I won't be able to tune in, but I will pop over to the Firefly boards there to bolster our presence. ;)

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Sunday, July 9, 2006 6:39 PM

I made my only little poster using these elements
Firefly text font Papyrus

Friday, July 14th, 2006 Sci-Fi Channel
Firefly Marathon starting 8 a.m. EST

Sci-Fi Fridays is back! New espisodes of STARGATE SG-1 & STARGATE ATLANTIS
www.scifi.com

pics from http://www.scifi.com/firefly/characters
http://www.scifi.com/onair

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Sunday, July 9, 2006 6:51 PM

I'm there. As me. same name thingy.

Good plan.

I aim to misbehave.

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Sunday, July 9, 2006 7:28 PM

Wow, FM, this is exciting! I registered over there (I being MALicious on the Browncoats board). I had to use DGary over there just like here. There seems to be another Malicious roaming about these boards.

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Monday, July 10, 2006 1:56 AM

Ahh, MaLi! Thank you so much!

I'll see you over there!

And over here!

"You hold. Hold 'til I get back." Mal

Click here www.fireflyfans.net for info about the Serenity Summer Campaign and how you can help!

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Monday, July 10, 2006 1:57 AM

I'll see you too, Nanite!

Thanks everyone for signing up, for taking part!

"You hold. Hold 'til I get back." Mal

Click here www.fireflyfans.net for info about the Serenity Summer Campaign and how you can help!

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Monday, July 10, 2006 5:08 AM

Count me in over there on the Sci-Fi forum. I'm a newbie to the Firefly series, but I'm hooked. I've recently purchased the Series and BDM. Next up: turn my friends into fans as well.

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Monday, July 10, 2006 5:47 PM

Thank you, Haidao. We appreciate the help and the already recruiting.

You need your browncoat now that you're a member of our community...

*hands Haidao a browncoat from the new boxes that Morwen brought*

There you are.. you're one of us. Well, you were anyway.. now you have a virtual browncoat like the rest of us.

I had some folks tell me today that the SciFi board was for a time a very small and unfriendly place. It was very nice when I was there yesterday and today. Folks over there are hankerin' for more Firefly just like us.

I can't help thinking that if we make that board a shiny place full of people talking about more Firefly that SciFi and therefore Universal will notice.

"You hold. Hold 'til I get back." Mal

Click here www.fireflyfans.net for info about the Serenity Summer Campaign and how you can help!

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Thursday, July 13, 2006 9:21 AM

Everyone gone to the SciFi site and signed up?
That board has some shiny banners as you can see above.

I'm also bringing this thread around again, so that folks can get their posters from 11th Hour's post.

Plaster 'em everywhere that you can. I have them all over my town.. grocery store bulletin board, the feed store, our 5 and Dime, Wal-Mart, the video store, my office and lobby, I've given 'em to all my friends. I'm handing the smaller ones out with tickets at my work.

There's just no end of how useful they are!

"You hold. Hold 'til I get back." Mal

Click here www.fireflyfans.net for info about the Serenity Summer Campaign and how you can help!

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Thursday, July 13, 2006 11:48 AM

Great idea FollowMal, I just completed registration and will pop over in a bit. Shiny!

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Thursday, July 13, 2006 12:27 PM

Quote:
Originally posted by onthedrift:
Great idea FollowMal, I just completed registration and will pop over in a bit. Shiny!

Thank you!

"You hold. Hold 'til I get back." Mal

Click here www.fireflyfans.net for info about the Serenity Summer Campaign and how you can help!

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Friday, July 14, 2006 2:51 AM

They don't need any remindin' about the marathon over at the SciFi/Firefly board, they're all abuzz about it!

There are some really nice folks over there.

Hope we start going back and forth between boards, all of us.

"You hold. Hold 'til I get back." Mal

Click here www.fireflyfans.net for info about the Serenity Summer Campaign and how you can help!

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Friday, July 14, 2006 3:38 AM

I don't know if anyone has thought of this but I I think we can create an account on Sci Fi's Website (the Firefly BBoard
http://mboard.scifi.com/postlist.php?Cat=0&Board=Firefly ) and say to them, "I think The current rating systems ignore me, so I'm loging in here to tell you that I am watching FireFly right now. I'm telling you this so you can count my voice as a fan of the show and posible make more or even a sequel to Serenity."
I think we should all create only one account they might have an IP tracker also they ask for you email address when you create the accout. They send a confomation Email too.
If we get all the Firefly fans to do this if we flood the Firefly Bboard on Scifi.com We could really send a message. I think this is a new way to get ratings for the show. If we get the other Firefly boards we could really make our voices heard. The post I created was called "I'm watching Firefly now" come by and check it out.

"We've done the imposible..."
Let's do it again

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Friday, July 14, 2006 3:55 AM

Quote:
Originally posted by FollowMal:

Thank you, Haidao. We appreciate the help and the already recruiting.

You need your browncoat now that you're a member of our community...

*hands Haidao a browncoat from the new boxes that Morwen brought*

There you are.. you're one of us. Well, you were anyway.. now you have a virtual browncoat like the rest of us.
------------------

Thanks for the warm welcome FollowMal. I'll 'wear' my new browncoat proudly and do my best to honor the cause.

Got my DVR running for the marathon. Although I have the box set, there's something about watching it with the commericals.

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Friday, July 14, 2006 4:30 AM

Quote:
Originally posted by haidao:

Although I have the box set, there's something about watching it with the commericals.

Yeah, and the introductions too!

I love the Mal one!

"You hold. Hold 'til I get back." Mal

Click here www.fireflyfans.net for info about the Serenity Summer Campaign and how you can help!

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Friday, July 14, 2006 5:19 AM

I'm there, as me!

woot!!! We can continue to do the impossible, 'cause we are mighty!! And just too damn pretty.

*************************************************
I mean to confound these bungers!
http://www.freewebs.com/liadanfirefly/index.htm

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Friday, July 14, 2006 5:29 AM

Hi FallowMal!

After I read your post I went right over to scifi and registered! Even though I don't have cable

and can not actually watch Firefly on the scifi network, I still felt it was important for me to get behind the cause! The more of a presence we make for ourselves the better!!!!!

Thanks for the great suggestion and i hope to see you around the scifi BBoard!

Capture

Capture me if you dare.

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Friday, July 14, 2006 5:34 AM

Thank you Capture!
Now that is Browncoat dedication when you don't have the SciFi channel!

I'll be there, some part of every day, so I'll say howdy!

"You hold. Hold 'til I get back." Mal

Click here www.fireflyfans.net for info about the Serenity Summer Campaign and how you can help!

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Friday, July 14, 2006 7:37 AM

Thanks FallowMal!

Soooo, um...could I get my brown coat now????

Please?

Capture

Capture me if you dare.

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Friday, July 14, 2006 6:23 PM

DAUGHTEROFDREAMS

Hey. Just found this post and I've joined up over on the SciFi board. Hope to do some posting there too.

Thanks for the links and the idea's FollowMal. Your pretty gorram awsome! And super dedicated to this cause. Its really inspirational. And you can quote me on that! ^_^

___________________________________________________
You can take my hope when you pry it from my cold dead fingers!

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Friday, July 14, 2006 6:42 PM

Quote:
Originally posted by Dgary:
There seems to be another Malicious roaming about these boards.

That would be me. Pleased to meet you.

Mal-licious

I'm going to add cursing and the hurling about of things to my repertoire.

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Friday, July 14, 2006 7:08 PM

Quote:
Originally posted by Malicious:

That would be me. Pleased to meet you.

Mal-licious

Oh finally, I found the original Malicious. Pleased to meet you too. Sorry I took a name that was already taken here. I didn't know or I would have chosen another. I hate to soil someone else's reputation!

MALicious of the Browncoats Board

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Saturday, July 15, 2006 4:31 PM

Quote:
Originally posted by DaughterOfDreams:
Hey. Just found this post and I've joined up over on the SciFi board. Hope to do some posting there too.

Thanks for the links and the idea's FollowMal. Your pretty gorram awsome! And super dedicated to this cause. Its really inspirational. And you can quote me on that! ^_^

___________________________________________________
You can take my hope when you pry it from my cold dead fingers!

I'll quote you and say thanks DaughterofDreams.

But I have to put out there that the ideas are a group effort, our Event Team comes up with these things... and we all try really hard to come up with good ones and lots of info so folks can take part.

Now it's time for me to applaud everyone who took part and will take part in this idea. Thank you, Browncoats for being the tremendous force you are!

Keep going over there, sign up, talk and spread the word about signing up and talking. If Universal/SciFi sees a large and growing community, it can only be good.

If you're a member of another Firefly/Serenity board let 'em know about our plans to flood that board with Browncoats!

"You hold. Hold 'til I get back." Mal

Click here www.fireflyfans.net for info about the Serenity Summer Campaign and how you can help!

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Sunday, July 16, 2006 4:36 AM

Quote:
Originally posted by Dgary:
Oh finally, I found the original Malicious. Pleased to meet you too. Sorry I took a name that was already taken here. I didn't know or I would have chosen another. I hate to soil someone else's reputation!

MALicious of the Browncoats Board

Just make sure you don't hi-jack any threads and make them about yourself. That's MY job!

Mal-licious

I'm going to add cursing and the hurling about of things to my repertoire.

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