Firefly: Relit... E-mail phase, January 2nd!! by TDBrown

GENERAL DISCUSSIONS

Firefly: Relit... E-mail phase, January 2nd!!

POSTED BY: TDBROWN
UPDATED: Thursday, January 4, 2007 23:59
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VIEWED: 5231
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Friday, December 29, 2006 6:49 AM

This has been on the "Guerilla Marketing" Board for awhile, thought maybe we should post it here since it's about to Launch...
*************************************************

Firefly: Relit, to put it simply, is a project where we suggest to the Sci/Fi Channel that they use Firefly as a Summer Replacement Series in 2007. Many people have already sent e-mails to them on this topic, but we want to make an impression on the top Brass, so....

On December 30th, I would like to encourage everyone to send Letters to the President of the Channel. We want to be taken seriously, so I would like to suggest that we Not send Overly decorated or "Fanboy" type letters. Let's keep it simple and to the point. Show them we're sincere and serious, and it'll improve the chances that they'll take us seriously.

The Mailing Address is:

Bonnie Hammer, President
NBC Universal | Sci Fi Channel
1230 Avenue of the Americas
New York, NY
10020

On January 2nd, which is when the letters will probably arrive, I'd like folks to send e-mails to feedback@scifi.com as well. As in all our campaigns to get noticed and get something done, it's all about Numbers. So let's drown 'em in letters and e-mails on Jan 2nd!

Here is the e-mail that I've been sending. It should serve as a fairly good template for Letters and e-mails both.

Subject: Programming Suggestion for Summer, 2007

To the Sci/Fi Programming Staff:

Firefly is one of your more popular shows; Check the
Numbers from the last few "Marathons" you've had of
it, and I'm sure you'll agree that it's still quite
popular. It's also in the Interests of NBC/Universal
that it BE a popular Show. The Film Serenity is doing
well in DVD sales, and Firefly's popularity certainly
ties into that.

So... Here's what I have in Mind:
Firefly as a Summer Replacement Series

There are 14 Episodes, if you count the Pilot as One
Episode. Show the Series in the dvd Format, the way
Joss Whedon originally intended them to be. Sci/Fi
could have each Episode Introduced by one of the
Show's Cast, perhaps a different one each time, and
Joss for the Pilot Episode. The "Host" can intro an
Episode, and provide a tidbit of commentary or trivia
at the end of each Installment. Show one per week,
on the same designated night, just like a regular
Series.

The Production costs will be extremely low, compared to
the cost of a "From scratch" New Series. It'll take all Sum-
mer and Folks can Tune in, Same Time, Same Channel each
week. It'll be a blast for those of us already
familiar with Firefly,
and Introduce an entirely New Audience to it as well.

This could generate enough renewed interest in Firefly to bring
about interest in a Serenity Sequel, or perhaps a
Serenity-based
Mini-Series. Also, if Sci/Fi is in line for the
non-paying Cable
Premiere of Serenity, this would be the PERFECT
Tie-in!

I hope you all give this some serious consideration.
It could
certainly work, to the benefit of all concerned.

Sincerely,
Timothy Dale Brown
5985 South Handy Road
Bloomington, IN 47401
Ph 81* 82* 7*15

Thank you to everyone who decides to do this. It's a simple, practical way to keep Firefly alive and Flying. Hopefully, we can get Sci/Fi to at least consider it! :)

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Friday, December 29, 2006 7:24 AM

ZZETTA13

TDB I'm inking my quill now :) getting ready for the relit project.

Also as a side note. My younger brother is coming in from Dallas this weekend with his family for a New Years get together (Shindig). I feel a new recruiting possibility coming up :) I hope FollowMal has put in a new order of browncoats. Could be that 2007 will be our year.

See ya, Z

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Friday, December 29, 2006 7:56 AM

REDLAVA

I have made a few changes to the body of the letter and will be sending it out tomorrow!

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Friday, December 29, 2006 12:55 PM

TDBROWN

I adapted my e-mail and added a few touches from FollowMal's adaptation of my original e-mail :)

Here it is:

Bonnie Hammer,President December 28, 2006
NBC Universal | Sci Fi Channel
1230 Avenue of the Americas
New York, NY 10020

Subject: Programming Suggestion for Summer, 2007

Dear Ms Hammer;

Firefly is one of your more popular shows, even though it’s not part of your Channel’s Regular Rotation. Check the Numbers from the last few "Marathons" you've had of Firefly, and I'm sure you'll agree that it's still doing quite well. It's also in the Interests of NBC/Universal that it BE a popular program. The Film Serenity is doing well in DVD sales, and Firefly's popularity certainly ties into that.

I've noticed that your programming focus has been to make Sci/Fi more attractive for women to watch. I appreciate the thought that goes into programming choices that achieve that end. It has been my experience, from the Firefly and Serenity Web Sites that many women are fans of Firefly, Nathan Fillion and Adam Baldwin. I think more women would be interested in seeing this show, if given the opportunity.

Here's what I have in Mind:
Firefly as a Summer Replacement Series

There are 14 Episodes, if you count the Pilot as One Episode. Show the Series in the dvd Format, the way Joss Whedon originally intended them to be. Sci/Fi could have each Episode Introduced by one of the Show's Cast, perhaps a different one each time, or One “permanent” Host and
Joss himself for the Pilot Episode. The "Host" can intro an Episode, and provide a tidbit of commentary or trivia at the middle and end of each Installment. Show one per week, on the same designated night, just like a regular Series.

The Production costs will be extremely low, compared to the cost of a "From scratch" New Series. It'll take all Summer and Folks can Tune in, Same Time, Same Channel each week. It'll be a blast for those of us already familiar with Firefly, of course, and would Introduce an entirely New Audience to Firefly (And, by extension, Serenity) as well.

This could generate enough renewed interest in Firefly to bring about interest in a Serenity Sequel, or perhaps a Serenity-based Mini-Series. Also, if Sci/Fi is in line for the non-paying Cable Premiere of Serenity, this would be the PERFECT Tie-in!

I hope you all give this some serious consideration. It could certainly work to the benefit of all concerned, Fan and Network alike.

Sincerely,
Timothy D Brown
5985 S***h H**dy Road
Bloomington, IN 47401
Phone 812 8** 7**5

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Friday, December 29, 2006 2:07 PM

FOLLOWMAL

Quote:
Originally posted by zzetta13:
TDB I'm inking my quill now :) getting ready for the relit project.

Also as a side note. My younger brother is coming in from Dallas this weekend with his family for a New Years get together (Shindig). I feel a new recruiting possibility coming up :) I hope FollowMal has put in a new order of browncoats. Could be that 2007 will be our year.

See ya, Z

Z-

The new 'coat order has arrived, RadarRese is on duty in the storeroom ( thank goodness she's back!)and we're ready for a big year of recruits!

Go to www.goodworkspresents.org to find out how to honor the Captain!

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Friday, December 29, 2006 4:27 PM

TDBROWN

Noticed another thread about getting Sci/fi Channel to consider FF as a series. A big Thank You to FollowMal for pointing out this little scheme to them. It's probably the most immediate and effective thing we can do right now, so I thank all of you in Advance who are going to do it!

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Saturday, December 30, 2006 6:09 AM

TDBROWN

OK... Today's the Day!

If you're gonna mail out your letters, now is the time, and we'll be sending a mass e-mailing to Sci/Fi on the 2nd of January. I'd like to thank everyone who participates. Please post here and let us know if you're going to help.

Thank You!

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Saturday, December 30, 2006 7:08 AM

NECROSCAPE

About to put my letter in the mailbox.

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Saturday, December 30, 2006 9:11 AM

TDBROWN

Thank you, Necro... and since you posted over in Guerilla Marketing too, I guess I oughta thank you Twice!

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Saturday, December 30, 2006 12:01 PM

SIRI

Just got back in town - sitting down to write that letter. Great idea! Too bad I don't have cable but maybe I'll get it by next summer just in time for the return of FF.

"I'm thinking we'll rise again."

Siri

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Saturday, December 30, 2006 4:55 PM

TDBROWN

Thank you So much, Siri

Might have been the losing side, still not convinced it was the wrong one. -Mal

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Sunday, December 31, 2006 4:18 AM

TDBROWN

Thank you to those who sent letters, and those who are "fashionably late"; with the extra day of no mail, due to President Ford's Funeral, our letters will be arriving around the 3rd.

Please remember that we're e-mailing feedback@scifi.com on the 2nd of January.

Thanx again!

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Monday, January 1, 2007 3:24 AM

TDBROWN

Happy New Year!

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Tuesday, January 2, 2007 12:16 AM

TDBROWN

feedback@scifi.com

To the Programming Department:

Firefly is one of your more popular shows, even though it’s not part of your Channel’s Regular Rotation. Check the Numbers from the last few "Marathons" you've had of Firefly, and I'm sure you'll agree that it's still doing quite well. It's also in the Interests of NBC/Universal that it BE a popular program. The Film Serenity is doing well in DVD sales, and Firefly's popularity certainly ties into that.

I've noticed that your programming focus has been to make Sci/Fi more attractive for women to watch. I appreciate the thought that goes into programming choices that achieve that end. It has been my experience, from the Firefly and Serenity Web Sites that many women are fans of Firefly, Nathan Fillion and Adam Baldwin. I think more women would be interested in seeing this show, if given the opportunity.

Here's what I have in Mind:
Firefly as a Summer Replacement Series

There are 14 Episodes, if you count the Pilot as One Episode. Show the Series in the dvd Format, the way Joss Whedon originally intended them to be. Sci/Fi could have each Episode Introduced by one of the Show's Cast, perhaps a different one each time, or One “permanent” Host and
Joss himself for the Pilot Episode. The "Host" can intro an Episode, and provide a tidbit of commentary or trivia at the middle and end of each Installment. Show one per week, on the same designated night, just like a regular Series.

The Production costs will be extremely low, compared to the cost of a "From scratch" New Series. It'll take all Summer and Folks can Tune in, Same Time, Same Channel each week. It'll be a blast for those of us already familiar with Firefly, of course, and would Introduce an entirely New Audience to Firefly (And, by extension, Serenity) as well.

This could generate enough renewed interest in Firefly to bring about interest in a Serenity Sequel, or perhaps a Serenity-based Mini-Series. Also, if Sci/Fi is in line for the non-paying Cable Premiere of Serenity, this would be the PERFECT Tie-in!
I hope you all give this some serious consideration. It could certainly work to the benefit of all concerned, Fan and Network alike..

Sincerely,
Timothy D Brown
5985 South Handy Road
Bloomington, IN 47401
Phone 812 824 7015

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Wednesday, January 3, 2007 12:01 AM

TDBROWN

A Huge Thank You to everyone who sent out letters and e-mails over the last few days!

The "project" isn't over, though. Not as long as you take an interest in promoting this idea. If you want to keep sending e-mails to Sci/Fi, that's a Shiny idea, and we won't discourage you from doing it.

-I sent 4 e-mails this morning, from 4 different Addresses!

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Thursday, January 4, 2007 4:23 PM

SIRI

Thanks for the idea. I sent my letter but was out of town and didn't get my emailing done till today. Keeping my fingers crossed - real hard!!

"I'm thinkin we'll rise again."

Siri

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Thursday, January 4, 2007 11:59 PM

TDBROWN

Thank You, Siri!

We need dedication and passion like that... Now more than ever!

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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