Fox abandons experiment to air fewer ads by Haken

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Fox abandons experiment to air fewer ads

POSTED BY: HAKEN
UPDATED: Thursday, May 28, 2009 16:19
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Saturday, May 23, 2009 9:27 PM

Likes to mess with stuffs.

Fox Broadcasting has decided to scrap its year-old strategy of airing fewer ads at higher prices during some TV programmes, after it failed to prevent a revenue shortfall.

http://www.brandrepublic.com/News/905770/Fox-abandons-experiment-air-f
ewer-ads/

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Sunday, May 24, 2009 1:49 AM

WHOZIT

All the networks who air NASCAR races run way to many ads. The networks are running ads DURING the shows now, you see them at the bottom of the screen. "Family Guy" made fun of it last week.

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Sunday, May 24, 2009 5:10 AM

FREMDFIRMA

They want to stay relevant and meet income expectations, fewer ads won't do it - better programming will.

Ad companies have hosed themselves badly however, most people don't mind adverts on TV, especially if they're interesting or amusing, cause that's the price of free programming - but if they are obnoxious or annoying, the advertisers will provoke ire, not sales.

Not as bad as the internet*, where such conduct has provoked outright hostility by scamming, lying or outright hacking to try and force people to see their ads without offering anything in return, compounded by flashy-spinny annoying crap, some of which even takes over YOUR systems speakers to further annoy you.
(there was one ad I recall that screamed, LOUDLY, and some folk took up DDOSing it's server in retaliation)

And some of that stupidity has bled over to other advertisers who don't seem to realize that more viewers does not equal more sales if you create a customer base hostile to your product and company, as Gander mountain did by having an ad aired on a certain radio station every fifteen minutes for a week straight back when I was in high school - that actually ended with them being boycotted and run out of business locally.

And yes, that stupidity HAS bled over, I dunno about TV, but there was a very distracting flashy-spinny billboard on I-275 South the other day which I consider an outright road hazard, watching folks distracted by it weaving all over the road, and it did NOT inspire positive sentiment towards that casino, not one bit.

Folks like to make entitlement cracks when speaking of Radio and TV, which is just BS by industry creeps who'd just love to stick you with a pay-per-minute system and THEN fill it with ads on top - the truth is the advertisers have entitlement problems, as they want your attention, but offer little to nothing in return for it, or even worse, annoyance!

They WANT something, they must OFFER something, anything else is just a scam and a ripoff, and with Television, that offer is content, and that content is entertainment, programming and commercials both, make people laugh, inspire them, entertain them, create a positive emotion towards you, your company and your product, instead of leaving them pissed off at you and your company as a memorable annoyance.

Fox might have gotten away with it, if the advertisers had the dad-blasted sense to go for QUALITY over quantity, but like everyone else in this world, seem to prefer brute force over cooperation - and in the end, that will cost them, just as it does everyone else who tries it.

*Re: Internet - one thing the internet does that is smart though, is context sensitive ads, if I am browsing Anime, well, I want ANIME, don't I ?

Some companies advert threw a price for Rozen Maiden Season One at me that caused me to investigate with lifted eyebrow, and not only sold me that, but three other series as well, and it helped that the ad wasn't flashing, spinning, or trying to take over control of my PC and throw itself at me.

Anyhows, Fox gets a half-pass on this one, cause they do have some bits of decent content, this is mostly the advertisers fault for poorly designed commercials, I'd say.

-Frem

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Sunday, May 24, 2009 11:13 AM

ECGORDON

There's no place I can be since I found Serenity.

We'll probably see more and more product placement within the shows themselves, which if done properly can be innocuous (Chuck and Subway sandwiches for instance). If done improperly though (Eureka and Degree deodorant) it can backfire on the advertisers just as much as stupid and irritating commercials and screaming internet ads.

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Monday, May 25, 2009 9:50 AM

FREMDFIRMA

That's not so bad an idea - product placement done right can be quite cool and immersive, especially when it's actually relevant - Need For Speed: Underground 2 (I think) has some that I think actually add the experience, making you feel like you really were driving around in a real city.

Hell, for games with the technical ability, I would not have minded being able to pull INTO the Best Buy and do a little online shopping in-game, or stop by the Burger King for a printout coupon useable at your local franchise.

For that matter stick a Dominos Pizza in there and let me stop in and drop off an order since I am too busy playin to wanna cook or go fetch something.

I think advertisers are missing out on a wholly untapped market there, and the first couple who jump on it will see a HUGE bump just from the "damn that's cool!" factor.

Of course, the fact being that advertising execs are mired in the past and have a learning curve that borders on flatline, I doubt we'll be seeing it any time soon.

-F

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Thursday, May 28, 2009 4:19 PM

KWICKO

"We'll know our disinformation program is complete when everything the American public believes is false." -- William Casey, Reagan's presidential campaign manager & CIA Director (from first staff meeting in 1981)

Quote:
Originally posted by ecgordon:
We'll probably see more and more product placement within the shows themselves, which if done properly can be innocuous (Chuck and Subway sandwiches for instance). If done improperly though (Eureka and Degree deodorant) it can backfire on the advertisers just as much as stupid and irritating commercials and screaming internet ads.

Agreed. Product placement that ISN'T annoying: Seinfeld ("Snapple?") and 30 Rock, where they DO the product placements, but they make fun of the fact that they're doing it, and/or do it with tongue planted firmly in cheek.

Also, Apple does some pretty amazing product placement, usually arranging for their products to be seen (not obnoxiously, but THERE and clearly visible) in stylish surroundings.

Me? I've given up. I don't watch shows in "real-time" anymore. I DVR them, sit down, zip through the commercials, and just enjoy the show. I'm an advertiser's worst nightmare right about now.

I know it won't last; there will be some way discovered to NOT allow me to do that, but I'm going to enjoy it while it lasts...

Mike

Build a man a fire and he'll be warm for a day...
Set a man on fire and he'll be warm for the rest of his life.

"You're a idiot." -AuRaptor, RWED, May 27, 2009.

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