FIREFLY AND SERENITY GUERILLA MARKETING

Webcomic Marketing

POSTED BY: PHOENIXROSE
UPDATED: Saturday, September 30, 2006 02:30
SHORT URL:
VIEWED: 3100
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Thursday, September 7, 2006 11:02 PM

PHOENIXROSE

You think you know--what's to come, what you are. You haven't even begun.


So in this thread over here http://www.fireflyfans.net/thread.asp?b=20&t=23573 there was mention of getting some marketing slipped into favorite comics on the web. The biggest comic (that I know of) Penny Arcade has already made a few references. There are several others. I suggest combing buzzcomix and other webcomic lists for the most popular webcomics and seeing if any of them seem likely to make reference or have in the past.
Anyway, I drafted a quick little form e-mail that could be sent to those artists who have mentioned it in the past:

Dear (name),
I'm a big fan of your comic, (name). It's been in my favorites for (pick a period of time) and I think you do excellent work.
I've noticed a few references to Firefly in some of your strips. I myself am a devoted Browncoat and a member of the Browncoat Signal Corps. We would love to see more references to this shiny show, especially as the anniversary of the theatrical release of Serenity approaches. Our hope is to get more and more people interested in a sequel. Anything you could mention on your site or in your comic would be wonderful!
Keep up the great work,
(name)

For those who haven't made any noticable mention... Well, I'm not sure how to approach them. We don't want to seem too overbearing; "Have you heard of this show it's so great and you should plug it for me!" kind of thing. We wanna be nice, and fairly casual, while still getting the point across.
Anyone gets ideas for how to write that out, or even an alternative to what I have above, post it here. Make sure to make mention of appreciating their work.
Okay, so here's the comics I can remember as having made Firefly reference. Any you find, please add:
Penny Arcade
The Devil's Panties
Sam and Fuzzy
Comedity
The Nice Guy
And I know the artist over at Something Positive is a fan, but hasn't made mention basically anywhere. He's been a guest at cons where he got to meet cast members, and has been excited about it, and that's the only way I know.
So whatever you can do, be it sending them e-mails, writing some e-mails for us to use, or finding more candidates, go for it!

Please don't be overly aggressive, and please don't send e-mails that the Signal Corps haven't seen or anything. As 11thHour says on a regular basis, we don't want to come off as crazy and scare people away. That will only hurt our cause. Okay? So let the shininess begin!


Health is the greatest gift, contentment the greatest wealth, faithfulness the best relationship. - Gautama Siddharta

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Friday, September 8, 2006 4:21 AM

CYBERSNARK


Greg Dean, creator of RealLife comics ( http://www.reallifecomics.com/) is a Browncoat.

He even did a Joss Whedon Cameo on the Serenity Premiere: http://www.reallifecomics.com/archive/050922.html, and found out that JOSS READS HIS COMIC ( http://www.reallifecomics.com/archive/050927.html --scroll down to the blog entry)!!

Quote:

Best part of the whole night, though, was actually meeting Joss Whedon. He was just wandering around, doing his best to meet everyone. I got my chance, and asked if he had a public e-mail address that he checked. He said not yet, but he was talking to some people about setting one up. (Hell, I've got a gmail invite. Let's do this.) I say, well okay, all it really was is that I'm an online cartoonist, and today's (thursday's) comic had him in it, and I wanted to send it to him. And even before I finish my sentence, he says "Oh yeah... I saw that!" I about hit the floor. He thanked me for not making him look fat. (I guess people tend to make him seem fat or something - dude is in SHAPE, though. Maybe he's lost weight, but seriously. He's probably skinnier than me.) I told him no offense on the whole buffy/angel thing, and he waved his hand and said "Nah, please. Not everyone's thing." We congratulated him on the movie, and assured him it'd do great. (spoke with quite a few people who had never seen firely, and they all loved the movie.)

Here's the real kicker - while I was talking to Joss, the guy standing right next to us said "Wait, you're the guy who does Real Life?!" Right then and there, my life was given new meaning. :) Nothing beats talking to one of your heros, and have someone recognize you while doing so. Dude, if you're reading this, send me an e-mail. You made my night. :D



-----
We applied the cortical electrodes but were unable to get a neural reaction from either patient.

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Friday, September 8, 2006 6:54 AM

CHOO1701


I think a lot of webcomic artists are Browncoats.

Tim Buckley is from "Ctrl Alt Del" http://www.ctrlaltdel-online.com/
as you ca see in here: http://www.absath.com/?m=200512

although gotta say one of the best webcomics so far is Crimson Dark. Very Firefly/Battlestar feel to it, yet completly original! http://www.davidcsimon.com/crimsondark/ Great work Dave. Always look forward to a new page


-----------------------------
*under FRIKKING repair*...

yeah, i know!

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Saturday, September 9, 2006 9:04 PM

PHOENIXROSE

You think you know--what's to come, what you are. You haven't even begun.


Very shiny!

Also, bump


Health is the greatest gift, contentment the greatest wealth, faithfulness the best relationship. - Gautama Siddharta

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Sunday, September 10, 2006 4:52 AM

KEYOKE


Im just going to work my way through my favourites list and just e-mail every comic author at some point this week.

I need to know exactly what I need to say though, what are we trying to get these guys to do, plug the series, or plug the letter campaign?

----------------
"We feel the pain of a lifetime lost in a thousand days,
Through the fire and the flames we carry on"

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Monday, September 11, 2006 4:06 AM

PHOENIXROSE

You think you know--what's to come, what you are. You haven't even begun.


Thanks, Keyoke!
Idealy, they would mention the upcoming anniversary and letter campaign, or even post the web address of the Browncoat signal corps. But any mention is shiny. They can do an homage to the show, they can talk about it, they can do anyting they feel like doing that might get people to sit up and take notice.
Remember, these are artists and writers, and aren't going to want to force anything. Anything you can do to personalize it to their comic is great. Walk soft. We don't want to trample them.
If they haven't mentioned Firefly in their comic at any point, write them a letter that focuses on your enjoyment of the strip. Then say something in it along the lines of "I'm a fan of the show, Firefly. I don't know if you've seen it, but given your interests/subject matter/writing style (or whatever you think is relevent), you might enjoy it." Give any sites you think are good for information (but don't overdo it), and let them make their own call. Maybe if they become a new fan they'll mention it somehow in their comic.
Also, those artists who have active news sections or blogs should be at the top of your lists, because they can put a lot of information in something like that.

http://www.bigdamnthankyou.com - show Universal your gratitude!

There are two mistakes one can make along the road to truth...not going all the way, and not starting. - Gautama Siddharta

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Monday, September 11, 2006 7:44 AM

FOLLOWMAL




PhoenixRose

Quote:

Please don't be overly aggressive, and please don't send e-mails that the Signal Corps haven't seen or anything. As 11thHour says on a regular basis, we don't want to come off as crazy and scare people away. That will only hurt our cause. Okay? So let the shininess begin!


This is why I trust this lady to do a good job... always remembering the important stuff... always.


Keep up the good work you all! Thanks to each of you!


From here to the eyes and the ears of the 'Verse
http://www.geocities.com/browncoatsignalcorps/



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Monday, September 11, 2006 9:46 AM

SIMONWHO


Something tells me the guy behind Checkerboard Nightmare is also a fan:

http://www.checkerboardnightmare.com/d/20050824.html

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Monday, September 11, 2006 9:56 AM

FOLLOWMAL




Yup! I think so!

Made me giggle.


From here to the eyes and the ears of the 'Verse
http://www.geocities.com/browncoatsignalcorps/



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Tuesday, September 12, 2006 6:06 AM

KEYOKE


Im going to start my little e-mailing campaign shortly then. What would be real useful to me is if all you folks who read webcomics would post some adresses for me to visit. I have about ten on my hitlist already.

----------------
"We feel the pain of a lifetime lost in a thousand days,
Through the fire and the flames we carry on"

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Tuesday, September 12, 2006 9:56 AM

DAYVE


Not a webcomic, but I just learned that Joss will be taking over "Runaways" a Marvel comic... with issue #25 (?) think he'll slip in a reference?

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Thursday, September 28, 2006 8:51 AM

KEYOKE


Sorry for my abscence, im now e-mailing all the webcomics I can find since no-one else seems to have done so in my computer-death days.

Im signing all the e-mails from me, the signal corps and from Fireflyfans.net, since we're all in this together and all.

Plus, if anyone gets angry at me your all coming down with me, mwahah.

----------------
"We feel the pain of a lifetime lost in a thousand days,
Through the fire and the flames we carry on"

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Thursday, September 28, 2006 9:50 AM

KEYOKE


Sorry for my abscence, im now e-mailing all the webcomics I can find since no-one else seems to have done so in my computer-death days.

Im signing all the e-mails from me, the signal corps and from Fireflyfans.net, since we're all in this together and all.

Plus, if anyone gets angry at me your all coming down with me, mwahah.

----------------
"We feel the pain of a lifetime lost in a thousand days,
Through the fire and the flames we carry on"

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Thursday, September 28, 2006 9:08 PM

PHOENIXROSE

You think you know--what's to come, what you are. You haven't even begun.


Thank you kindly, Keyoke! It's frustrating for me not having e-mail outside yahoo. I can never get them to send right to those addys that pop up in a new window, you know? Can't understand it.

http://www.bigdamnthankyou.com - show Universal your gratitude!

Thousands of candles can be lit from a single candle, and the life of the candle will not be shortened. Happiness never decreases by being shared. - Gautama Siddharta

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Friday, September 29, 2006 1:56 PM

SIMONWHO


Another reference in PvP today.

http://www.pvponline.com/

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Saturday, September 30, 2006 2:30 AM

KEYOKE


Well... it was only a partial success. Only one out of the twelve comics I e-mailed actually bothered to mention anything.

Bunch of ignorants.

----------------
"We feel the pain of a lifetime lost in a thousand days,
Through the fire and the flames we carry on"

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