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Malcolm Reynolds lived by a rule of honor that demands justice. He was in this respect quintessentially American—and, to be more specific about it, quintessentially Southern American.

And that, my friends, may really have been a problem for Firefly. The conscious patterning of the Firefly milieu on the Confederate defeat that Whedon publicly stated was the case may have not set very well in the Yankee-dominated halls of Political Correctness that rules modern America, be they "liberal" or "conservative" - Hank Parnell

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Malcolm Reynolds lived by a rule of honor that demands justice. He was in this respect quintessentially American—and, to be more specific about it, quintessentially Southern American.

And that, my friends, may really have been a problem for Firefly. The conscious patterning of the Firefly milieu on the Confederate defeat that Whedon publicly stated was the case may have not set very well in the Yankee-dominated halls of Political Correctness that rules modern America, be they "liberal" or "conservative" - Hank Parnell

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Originally posted by Hero:
Another apporach is that taken by FOX rival The WB. They invested in quality programming, not just money but time. Shows like Gilmore Girls and 7th Heaven, now ratings staples, started off with seasons of high quality, poorly rated shows. This 'if you build it they will come' eventually drew audiences that allowed The WB to expand its programming to additional nights, again with quailty programming and the patience to allow a show and thus the network to succeed or fail on its merits rather then initial ratings. Thus WB, once the "Frog" or network programming has developed into a real alternative for America's mainstream television audience.

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Originally posted by dragunzng:
And I don't want "Because FOX is stupid". What were the reasons? Spiralling production costs? Bad ratings? bad time slot? Why?

Jayne-Why'd y'all order a deadguy?

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