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“It's a race to find happiness, whether that’s a better work-life balance or a $7 daily cup of coffee,” Empower said.

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How much value you put on time depends on your age, the data showed.

Millennials (born from 1981 to 1996) place the highest value on their time, saying an hour was worth $328.84, with a quarter of them pegging that at more than $500 – the highest percentage of any generation. Only 6% of Boomers priced an hour at $500 or more.
Gen Z (born from 1997 to 2012) said an hour of their time would cost $266.92.
Gen X (born from 1965 to 1980) said their time was worth $215.90 an hour.
Boomers (from 1946 to 1964) said an hour of their time is worth $137.19.

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Time is so precious that 26% of Americans said they’d take a 15% pay cut for more free time. Millennials (41%) were the most willing to do so, Empower said.

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Thirty-six percent said they’d rather pay more to get an item delivered instead of driving 10 minutes to get it, the survey said.

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More than 2 out of 5 Americans said outsourcing household chores improves work-life balance. One-third of Gen Z would pay up to $5,000 a year to save time by forgoing tasks like cleaning and yard work, and 36% of millennials would shell out as much as $10,000 for someone to take on in-house chores and cook meals.

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Americans don’t like managing their money. More than one-third of Americans procrastinate when it comes to money tasks like paying their bills, and 26% said they’d spend $5,000 annually to have someone else manage their long-term financials, investments, and savings.

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