REAL WORLD EVENT DISCUSSIONS

The Halo Effect 💡

POSTED BY: DREAMTROVE
UPDATED: Wednesday, February 16, 2011 02:15
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Monday, February 14, 2011 3:41 PM

DREAMTROVE


I'm going to post some threads on psychology. These aren't about politics so I want to ask, please no threadjacks. If someone mentions a particular politician, etc. I know how anything can get in RWED.

Okay, CTS posted this a while ago, I was going to necropost but I couldn't find it.

I thought one at a time. The Halo Effect.

http://www.spring.org.uk/2007/10/halo-effect-when-your-own-mind-is.php

I see this all the time, from presidents to dating. I also think that it includes a reverse "pitchfork effect" which the psychologists have here but don't identify. I've noticed that people will hate everything about their ex, ever those things they liked, and likewise, they will reject all policies of a politician they dislike, even ones which are consistent with their world views.

Additionally, the Halo effect may have spillover. If one person has a Halo, that may spillover onto a person who might otherwise not be viewed as positive. The pitchfork also seems to spill and it greatly matters who has the stronger image.

On a personal social level I've noticed that many people were afraid of being associated with a loser, yet very few people made such negative judgments about others. This lead to a pariah status for some who weren't popular, but those who did associate with them were not injured socially. For instance, one girl who was extremely unpopular with everyone was associated with a boy who was very popular, but this did not help her, or hurt him. Sometimes it *would* help someone, but rarely did it seem to hurt them. I can only judge that the negative vibe on a school level was not that strong, because no one really knew the unpopular kids, so their auras were small.

In politics, it seems people are very familiar with the negative vibe of powerful figures particular those who are unpopular and of the opposing side.

Any time I'm going to mention a politician's name, I'll put it in spoilers, to try to avoid a threadjack.

Select to view spoiler:



Unpopular is important here. Ron Paul does not seem to create a pitchfork effect for people on the left, though he probably gets a halo from some on the right. Dennis Kuccinich might a counterpoint to this. By contrast, Rush Limbaugh has a pretty serious pitchfork when seen from the left. If someone on the right is clearly associated with him, the pitchfork will spill over onto them. I think this doesn't happen in school or on a personal level because we don't know these pitchfork people so well, but in politics, we know Rush Limbaugh very well, whether we like him or not.



Thoughts?

Oh, I can't see the lightbulb on this thread. Let me know if you can.


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Monday, February 14, 2011 7:03 PM

CANTTAKESKY


People are emotional creatures who like to pretend and imagine they are rational ones.


-------
Hell, the only reason the Government hates crime at all is that it despises competition. - Frem

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Monday, February 14, 2011 7:14 PM

THEHAPPYTRADER


Quote:

Originally posted by canttakesky:
People are emotional creatures who like to pretend and imagine they are rational ones.


-------
Hell, the only reason the Government hates crime at all is that it despises competition. - Frem



That's why I fully accept that I am emotional, embrace and stay aware of my emotions, so that I can check their influence when making a decision logically. When I feel strongly (emotional like) on something I think and act more carefully rather than less.

Much simpler than trying to purge your emotions.

As to the halo effect, well, it's human nature in a sense to generalize. It's the quickest way to learn something. Eventually, you learn that generalizations are not always true and thus unreliable, but the habit is still there. I think most of the halo or pitchfork effect comes from learning about people we are not familiar with, especially when it's from the opposing party and someone is less motivated to research them thoroughly.

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Monday, February 14, 2011 8:37 PM

HKCAVALIER


Hey DT,

I think the thread you're looking for is here:

http://www.fireflyfans.net/mthread.asp?b=18&t=46131

I go on a good bit about the Halo Effect in that thread. From where I sit, the most troubling Halo Effect in science is the one around rationality and logic, and the corresponding pitchfork effect around emotion and empathy. It's an enormously destructive false duality. One without the other is gravely dysfunctional. True, reason and logic alone can create all sorts of magnificent technology, but it can't create magnificent people. And emotion without reason is pure folly. Science won't get a clue about human psychology until it can integrate empathy into its methodology.

HKCavalier

Hey, hey, hey, don't be mean. We don't have to be mean, because, remember, no matter where you go, there you are.

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Monday, February 14, 2011 11:59 PM

DREAMTROVE


Quote:

Originally posted by HKCavalier:

I think the thread you're looking for is here: http://www.fireflyfans.net/mthread.asp?b=18&t=46131

I go on a good bit about the Halo Effect in that thread. From where I sit, the most troubling Halo Effect in science is the one around rationality and logic, and the corresponding pitchfork effect around emotion and empathy. It's an enormously destructive false duality. One without the other is gravely dysfunctional. True, reason and logic alone can create all sorts of magnificent technology, but it can't create magnificent people. And emotion without reason is pure folly. Science won't get a clue about human psychology until it can integrate empathy into its methodology.

I'm afraid your studies are no help, mired as they are in self-defeating notions of human nature. Ironically, it's science itself that undermines its own credibility by ignoring its most basic assumptions. These studies all perpetuate the grand "conflict" between reason and emotion. Scientists so often see themselves as fighting some tragically doomed Götterdämmerung against emotionalism. Emotion is the enemy, emotion must be done away with, or at least subdued, before reality can be apprehended with anything approaching fidelity. But if they've studied psychology at all, they know perfectly well that it is impossible; that in the end, human beings are emotional creatures. O, how very tragic! Poor science! And poor, frail humanity!

But when we look at our emotions--and by extension, our empathy--as the core of healthy mental functioning, these experiments begin to look very different.

The two pillars of mental health are high self-esteem and clear boundaries, but these are also two aspects of human experience that are hardest to quantify and systematize. They require of us a certain level of self-awareness and from that awareness, self-compassion, before we can appreciate their value. They are importantly not reducible to a set of rules, because rules engender rigidity and psychological rigidity is destructive to self-esteem and turns healthy boundaries into rigid, insensible walls. The key to reducing such rigidity is empathic awareness. And empathy is the first thing to go when Science sets down to analyzing its data.

What all too often happens is the scientifically minded person confuses emotionalism with boundarylessness, lack of self control. When people are afraid of their emotions, it is because they fear that their emotions will force them to act one way or another and they will lose conscious agency. And because Freud has instilled in us a paralyzing fear of our unconscious selves, we suppress our emotions and we patrol the boundaries between ourselves and others like sentries itching for battle. We become unable to distinguish between mere confrontation and an attack, between disagreement and hostility--not only in others, but in ourselves.

I'd say low self-esteem is behind all the conclusions in your 10 studies. These experiments are very comforting to our low self-esteem (we all suck, and here's the proof), and annoying and specious to our higher self-esteem. In my view, these experiments are unwittingly designed to make the inevitable triumph of emotion over reason look as disturbing and dangerous as possible.

All I see demonstrated in these experiments is that emotional well-being is simply a greater human necessity than achieving moment to moment logic in our thought process. The more anxious and love-deprived we are (low self-esteem), the more we long for reassurance and group identity, the more susceptible to manipulation by authority figures. To leap from that to the idea that we have no control over ourselves, or that we're naturally inclined toward evil and conformity borders on the misanthropic.

The "halo effect" is a perfect example. The experiment cited shows me that the participants--college students, still very much children emotionally (when will science stop using anxious, dependent, habitually submissive children as the default test subjects in determining human nature???)--the students, then, longed to have someone treat them well, and that this ability of the professor to treat them kindly and with warmth informed their understanding of the experience at the deepest level. And they got more out of the lecture because of it. Well, why the hell not? Kindness and friendliness are often bi-products of real wisdom, no? That the subjects were unable to name their deep need for warmth and kindness from the teacher speaks volumes about how their conscious minds devalue their emotional needs. (Wisdom is another crucial, difficult to define aspect of high mental function--oh well!)

When the writer extrapolates from this experiment demonstrating to me the value of kindness, to the power of "designer" fashions to influence buyers, the connection simply isn't there unless you already want to believe that people are gullible, illogical and stupid.

The crucial premise of the Festinger and Carlsmith experiment in which subjects are asked to push objects around in a box for an hour is that such activity is intrinsically boring. That is the "reality" the experimenters take for granted. And furthermore, that this fundamental aspect of "boringness" can never be revised naturally upon reflection, or the introduction of a new emotionally charged context--no no, they say, such revision is always the result of lying to one's self.

Well, twaddle. Children will often push objects around in a box for several hours at a time, not just one. Ask them why, and the best you'll get is "cuz it's fun." Children in this mode are very unconscious creatures. Such activity is a natural trance inducer as well. So, the experiment specifically affects multiple levels of consciousness, accesses very primal child-states of consciousness (which, in addition to being highly susceptible to trance, also tends toward suggestibility and the need for approval) and yet in assessing the data, these various levels of experience are reduced to the one: what does the college student think he thinks?! (Just about the least reliable source of information available!) Again, if you have a need to show that people suck, well, lucky you! If not, like me, you're shaking your head.

And on and on with these freakin' studies. But none of them get at what seems to be the fundamental premise of the folk arguing against forming negative abstractions about other people in this thread. Are there no negative generalities that are legitimate? Do human beings never act collectively against the welfare of other human beings, consciously, and/or unconsciously? And are all of us humans so crippled mentally that we simply can't discern such things even if they do exist?



HK

H, I thought it was it's own thread. Reading through that threads scary, ESP. To see myself. We are threadjacking ranters of ego.

That said, I think there is more to it than this. The Halo effect is a clear manipulation, and is not at all restricted to college students.

But, HK, CTS,

I'm less interested in what it says about people, generally, and more interested in what it says about this particular technique.

Select to view spoiler:


Consider Obama, as a classic case in point.



The Halo was purposefully and deliberately created to use this effect in place of actual debates about policy. Probably more effort went into creating the Halo than went into making arguments for the policies. That tells me that this was well understood and applied for the purpose of exploiting a weakness in peoples judgment to get them to support policies they actually opposed through generalizations on a charismatic personality. (I don't think TPTB actually carer who gets elected, they care about policy.)

Looking at this for what it says about people directly is just generalizing again. I was reading a theory recently that the human mind was built of a relatively small number of psychological triggers. I think this is about exploiting one of those triggers.

Considering it from a primal perspective, suppose this were an ape society for the moment, what purpose would it serve? Would it make us select leaders? Religious figures? Mates? Maybe a primitive ape needs to see someone as flawless before they follow them, but the way in which they were presented as flawless is hijacking an emotional circuit.

Also, the article is more telling than the study itself because it starts out by relating this to other situations in a way that I think is constructive to get at what they are driving at.

When someone is presented positively, it definitely spills over into their other traits, and perhaps other people, and certainly to their beliefs, opinions and actions. This may be essential to creating a leader for the tribe, and a tribe leader may represent an evolutionary advantage over a leaderless tribe, even if the leader is bad.

I recall watching a video with two martial arts trainers, and everyone reacted in a similar manner. One had a very annoying voice, otherwise they were very similar, but most people who watched it referred to the annoying voice guys as good looking, intelligent, a better teacher, etc. Both were giving us portions of a prewritten course, and when I asked people to cross examine their analysis, they admitted that one man might not have any of the positive characteristics they ascribed to him, and that the nasal tone of his voice might have set them off into a negative assessment.

Once negatively assessed though, they began to reject the information, even though the information was part of the same course that the less nasal martial arts trainer was teaching them. It was definitely not specific information points, as it was clearly on the one guy, as the course alternated back and forth, and the audience was unfamiliar with the subject and not able to judge fairly the content itself.


There is something more going on here than what it says about people generally.


There is a switch being flipped, perhaps to establish a leader like quality to one individual. Once it is triggered, the resulting decisions are accepted.

Also, I see this with people and actors. They are good looking, hence they are intelligent. I like this band, so they have a good moral judgment, of vice versa.

It may take some doing to create and maintain a halo. Several times I noticed after powerful speeches, people would apply the halo to a given political or power figure, corporate, celebrity, etc. And then after a fumble, they would take it away again.

When were through with this one, I want to investigate the concept of "purchase" by which that halo becomes permanent, but that's a matter for another study. Since purchase can make a halo permanent, but without it, that halo can disappear if not maintained, I think we're dealing with different psychological triggers here.

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Tuesday, February 15, 2011 2:39 AM

CANTTAKESKY


Quote:

Originally posted by DREAMTROVE:
http://www.fireflyfans.net/mthread.asp?b=18&t=46131

Reading through that threads scary, ESP. To see myself. We are threadjacking ranters of ego.

Whoa. That brought back tons of bad memories.

I think I'll shut up now. :P

-------
Hell, the only reason the Government hates crime at all is that it despises competition. - Frem

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Tuesday, February 15, 2011 5:02 AM

DREAMTROVE


I was actually looking at it more as self reflection.

I don't actually have nightmares where I'm trying to post on FFF. Just recently dreamt a scene where Frem was hitting on everyone ;) At least I haven't seen a representation of whozit and a bagel in a dream.

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Tuesday, February 15, 2011 7:21 AM

HKCAVALIER


Hey DT,

I think you may be mystifying the matter unnecessarily. It's just child psychology. Children are dependent and seek approval. So children idealize their parents as the best strategy for getting approval and ensuring that the parent will desire the child's continued existence on the planet. When society exists to keep people dependent, when the natural psychological development of the individual is stunted due to her parents wholly--or in part--abdicating their responsibilities, then the individual never matures and retains the childish need for perfect parents/leaders. They grow up to treat their own children the same way, as commodities and objects of amusement/contempt and the cycle continues until someone actually, finally grows the hell up.

In America in particular we have this bizarre and deeply unhealthy tendency to never differentiate from our parents. "You'll always be my little girl/boy!" parents say without a hint of self-consciousness. Grown men and women hide basic facts about their lives from their aging parents to "protect" their parents, when really they're protecting their dependency. 40 year old children visit their parents and regress to calling them mommy and daddy and no one in the vicinity tells them that it's effed up. Or if they do, the adult child is so fused with the parent that he/she flies into a compensatory rage. Add abusive parenting to the mix and you have an adult child who is crippled when it comes to discerning any shades of grey in the parent's character.

That's the psychology that leads to the halo/pitchfork effect. Until we can see our own histories clearly, recognize the good and the bad and the indifferent in our own parents and in ourselves, we'll continue to seek images of absolute virtue in our leaders and blame ourselves for all the trouble in our lives.

Most importantly to this discussion, the American Presidency is a religious office. He is the Father of the Nation. It is exceptionally hard for Americans to imagine that he might not have our best interests at heart--and far more often than not, if we do imagine it, we go to the opposite extreme and imagine him as some form of demonic life-hating destroyer. It's madness. The President is just a guy we hire to do a job. He's bound to be much better at some aspects of that job than others.

HKCavalier

Hey, hey, hey, don't be mean. We don't have to be mean, because, remember, no matter where you go, there you are.

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Tuesday, February 15, 2011 8:18 AM

DREAMTROVE


Quote:

HKCavalier: I think you may be mystifying the matter unnecessarily. It's just child psychology.


Not mystifying, just trying to understand. The college student angle is irrelevant, but you might still have a point.

Everyone was wowed by Obama in the Halo Effect, and people heard what they wanted to hear. It's really a classic example of this: He's friendly, personable, well spoken and good looking. But the first few times he tried personal appearances, he came off as somewhat of a dork, and the halo seemed endangered. When people purchased, i.e.., voted in this case, for many, the halo became permanent.

Still, the voters could be seeing "Obama as parent" but that doesn't explain why the halo effect works with actors and actresses. Winona Ryder is hot, ergo, she is talented. (Or Keanu Reeves) (Sorry guys you're examples for my argument.)

Quote:

Children are dependent and seek approval. So children idealize their parents as the best strategy for getting approval and ensuring that the parent will desire the child's continued existence on the planet. When society exists to keep people dependent, when the natural psychological development of the individual is stunted due to her parents wholly--or in part--abdicating their responsibilities, then the individual never matures and retains the childish need for perfect parents/leaders. They grow up to treat their own children the same way, as commodities and objects of amusement/contempt and the cycle continues until someone actually, finally grows the hell up.


Maybe, the nanny state concept. It seems that apes have leaders. Also, the halo effect might be hijacking a mating instinct. If you search endlessly for the perfect mate, you can shortcut that by projecting perfection onto an available mate rather than seeking endlessly for a nonexistent one.

Quote:


In America in particular we have this bizarre and deeply unhealthy tendency to never differentiate from our parents. "You'll always be my little girl/boy!" parents say without a hint of self-consciousness. Grown men and women hide basic facts about their lives from their aging parents to "protect" their parents, when really they're protecting their dependency. 40 year old children visit their parents and regress to calling them mommy and daddy and no one in the vicinity tells them that it's effed up. Or if they do, the adult child is so fused with the parent that he/she flies into a compensatory rage. Add abusive parenting to the mix and you have an adult child who is crippled when it comes to discerning any shades of grey in the parent's character.


Okay, I don't follow where you get from there^ to here v
Quote:

That's the psychology that leads to the halo/pitchfork effect. Until we can see our own histories clearly, recognize the good and the bad and the indifferent in our own parents and in ourselves, we'll continue to seek images of absolute virtue in our leaders and blame ourselves for all the trouble in our lives.

Do you mean personal history, or political?
Quote:

Most importantly to this discussion, the American Presidency is a religious office. He is the Father of the Nation. It is exceptionally hard for Americans to imagine that he might not have our best interests at heart--and far more often than not, if we do imagine it, we go to the opposite extreme and imagine him as some form of demonic life-hating destroyer. It's madness. The President is just a guy we hire to do a job. He's bound to be much better at some aspects of that job than others.


I don't pitchfork Obama but I grant that a lot of people do. Those who do supported the competition, and probably haloed it, whether it was McCain or Hillary. People do pitchfork their exes though, who they have usually haloed earlier.

I was trying to avoid this but it seems essential to bring in here.

The second study in the link CTS posted on Cognitive Dissonance.

http://www.spring.org.uk/2007/10/how-and-why-we-lie-to-ourselves.php

This strikes me as a mechanism of purchase of an idea. The girl who accepted the dollar for lying "purchased" the idea that the study was interesting, and then defended it later. It was a meaningless gesture that seemed important, like voting, and once done, she was "invested" in the idea. This made it very hard to psychologically back out.

Many times I watched Obama supporters back out based on things he said or on failed presentations, like his first rather appalling attempts at comedy (which were no more his than his latter ones, but they fell flat, having a negative impact.)

Those that never wavered in their support of Obama generally thought he was "Cute" or they identified with him as my brother did.

But once the die is cast, they were invested in Obama, and those who pulled the lever were unable to back out of that attachment, including people who, up to the moment they pulled the lever, were very unsure. My mother said she didn't decide to vote for him until she was actually in the voting booth, and she did so in part because she liked Biden better than the 3rd party running mates. Before that point, she was not entirely happy with Obama, and after that, he's been nothing but disappoint to her. She sends me emails saying how she's through with him, or he's evil now, or whatever, but then forgets that she was ever angry with him, and returns to being a spellbound defender. This strikes me as somewhat more similar to a relationship. (Are Obama's voters battered wives? )

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Tuesday, February 15, 2011 9:33 AM

BYTEMITE

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Tuesday, February 15, 2011 12:54 PM

DREAMTROVE


Interesting stuff.

I don't think this is where the halo effect is coming from, because it can be rapidly introduced at any point.

Another thing not mentioned is that it is often in competition. Even when the group of students is shown one lecturer, they have met other lecturers.

The intensity of competition probably has some impact on this.

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Tuesday, February 15, 2011 2:11 PM

BYTEMITE



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Tuesday, February 15, 2011 4:05 PM

CANTTAKESKY


DT

You might find these sites of interest.

I've listened to a full course of Karrass tapes myself. I think those are the part of the techniques you are interested in.

http://www.karrass.com/

http://changingminds.org/index.htm



-------
Hell, the only reason the Government hates crime at all is that it despises competition. - Frem

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Tuesday, February 15, 2011 4:39 PM

DREAMTROVE


CTS,

Thanks, I'll take a look.


Byte,

That's a mighty fine Boo you've got there.
Cat got your tongue again?


ETA: Byte, I see CTS's link has the 1-2-3 I just mentioned, in a simpler form:
http://changingminds.org/disciplines/sales/closing/123_close.htm
A lot to go through here.

CTS: What's Karrss in a nutshell?

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Tuesday, February 15, 2011 5:55 PM

CANTTAKESKY


Quote:

Originally posted by dreamtrove:
CTS: What's Karrss in a nutshell?

Manipulating--I mean, negotiating with--people starts with believing you CAN do it. You have the power. Everything is negotiable. And then a lot of social psychology tricks like those found in changingminds.org .

Mostly he is a very good motivational speaker that makes you feel empowered.

-------
Hell, the only reason the Government hates crime at all is that it despises competition. - Frem

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Wednesday, February 16, 2011 2:15 AM

DREAMTROVE


CTS

So how's it working out for you? ;)

I might google to see if I can find his videos on YouTube or something. Sometimes it's nice to had something like that on audio while doing something meaningless like this.

Oh, nice troll bait threads, BTW. I would say they were distracting and detracting from my threads for actual change here, but I know that the people who get caught up there are not going to be the forward thinking crowd, and so sometimes it's good to keep them busy with bread and circuses while the rest of us discuss serious issues.

And of course I know its completely harmless to openly point out that they're being sheep, because it doesn't matter. last time I posted blatantly that they were being sheep several times, and said openly I was manipulating them and it did no good at all. I took mercy on Riona this time just like I took mercy on Happy last time (even to the point of sending a couple PMs) but it didn't help. I think he defended his individual right to walk into a minefield and blow himself up. ;)

Select to view spoiler:


of course I saw *:close on the list and thought it was something else ;)



ETA: okay, I'll leave the abortion thread alone now. I'm a sheeple.

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