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Originally posted by ANTHONYT:
Hello,

I think some advertising is effective, but I think that in the modern age the most effective advertising is the kind that customers actively seek out, and/or is closely tied to a subject they are actively seeking out. People DO actually want to know about certain products and services and they DO search for them sometimes. I am not upset about seeing gun advertisements in a gun magazine, and will often observe them with interest. I remember working with women who enjoyed perusing cosmetic or fashion advertisements in women's magazines.

I believe highly targeted advertising in places where people WANT to see the advertising is the future of advertising. Not pushing ads down people's throats against their will.

--Anthony

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Originally posted by BYTEMITE:
That's true, but think about it - when people start switching to search engines for their consumer needs and have advertising tailored for them by their browsing history what does that suggest?

It's all being tracked. No matter what you do, you're playing into someone's hands.

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Originally posted by BYTEMITE:
Nowadays advertising is outdated anyway. They've tried to monetize it and make it required, especially on the internet where advertising can pay for website operation, but it's so annoying that people FIND ways to skip it and they can't enforce it. So they get more desperate, and put nasty script malware hidden in it to try to exploit the few people who don't block, which only encourages more people to block.

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