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Originally posted by onthedrift:
I understand the reasons. But (even though I'm in the target demographic) I think it's crap. Since only 18-34 year olds "matter" they get decide what everyone watches on tv? I hope that one day the Nielsen system will be abandoned for a more logical, equitable way of doing things. In a world like that, Firefly would never have been cancelled.

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Originally posted by onthedrift:
I understand the reasons. But (even though I'm in the target demographic) I think it's crap. Since only 18-34 year olds "matter" they get decide what everyone watches on tv? I hope that one day the Nielsen system will be abandoned for a more logical, equitable way of doing things. In a world like that, Firefly would never have been cancelled.

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Originally posted by jolly:
Here's a thought exercise. If a show airs and gets good numbers for total number of viewers, but has a viewership that is split evenly across many diverse demographic group, does it get cancelled? Seems like the answer would be yes, since advertisers would have a difficult time finding a large target audience worth paying big bucks to reach. As long as advertising pays for programming, the insanity will continue.

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Originally stated by Bill Hicks:
By the way if anyone here is in advertising or marketing... kill yourself. No, no, no it's just a little thought. I'm just trying to plant seeds. Maybe one day, they'll take root - I don't know. You try, you do what you can. Kill yourself. Seriously though, if you are, do. Aaah, no really, there's no rationalisation for what you do and you are Satan's little helpers, Okay - kill yourself - seriously. You are the ruiner of all things good, seriously.

No this is not a joke, you're going, "there's going to be a joke coming," there's no f***ing joke coming. You are Satan's spawn filling the world with bile and garbage. You are f***ed and you are f***ing us. Kill yourself. It's the only way to save your f***ing soul, kill yourself. Planting seeds. I know all the marketing people are going, "he's doing a joke”... there's no joke here whatsoever. Suck a tail-pipe, f***ing hang yourself, borrow a gun from a friend - I don't care how you do it. Rid the world of your evil f***ing machinations. I know what all the marketing people are thinking right now too, "Oh, you know what Bill's doing, he's going for that anti-marketing dollar. That's a good market, he's very smart." Oh man, I am not doing that. You f***ing evil scumbags! "Ooh, you know what Bill's doing now, he's going for the righteous indignation dollar. That's a big dollar. A lot of people are feeling that indignation. We've done research - huge market. He's doing a good thing." Godammit, I'm not doing that, you scum-bags! Quit putting a godamm dollar sign on every f***ing thing on this planet!

"Ooh, the anger dollar. Huge. Huge in times of recession. Giant market, Bill's very bright to do that." God, I'm just caught in a f***ing web! "Ooh the trapped dollar, big dollar, huge dollar. Good market - look at our research. We see that many people feel trapped. If we play to that and then separate them into the trapped dollar..." How do you live like that? And I bet you sleep like f***ing babies at night, don't you?"

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Originally posted by jtskier1200r:
Here is an article on why Everwood was canceled. Notice the answer:

Still, why would you bring back a dreadful show like "One Tree Hill" — a show with ratings lower than those of "Everwood" — and give the made-in-Utah show the boot?
Because it's not just how many viewers you attract, it's who those viewers are.
" 'Everwood' also skewed much older. It was the oldest show out of either UPN or The WB," Ostroff said.
Keep in mind that The CW is aiming at viewers between the ages of 18 and 34. And that's the crowd that watches — albeit in relatively small numbers — "One Tree Hill."

http://deseretnews.com/dn/view/0,1249,640195726,00.html

Interesting huh? They care about the viewers age. They want those between 18 and 34. I wonder if we can use this to help Firefly?

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Originally posted by jolly:

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I'm pessimistic that there will be a season 2 of Firefly, simply because I can't imagine Fox giving up the DVD rights.

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I'm sorry, but I'm a little tired of hearing this. Fox owns only the episodes that have been made and are on DVD. They gave Joss Whedon permission to market it elsewhere when he left the network, which is how Serenity got made in the first place. Joss (or, possibly, Universal) owns the rights now, dong ma? Fox has nothing to do with anything except the current DVD's and cannot forbid anyone from making more Firefly.

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Originally posted by PhoenixRose:

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Originally posted by jolly:

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I'm pessimistic that there will be a season 2 of Firefly, simply because I can't imagine Fox giving up the DVD rights.

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I'm sorry, but I'm a little tired of hearing this. Fox owns only the episodes that have been made and are on DVD. They gave Joss Whedon permission to market it elsewhere when he left the network, which is how Serenity got made in the first place. Joss (or, possibly, Universal) owns the rights now, dong ma? Fox has nothing to do with anything except the current DVD's and cannot forbid anyone from making more Firefly.

B]

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Universal licensed the rights to make two more movies. As far as I know, Fox still has the television rights. My understanding was that no further television could be done until either Universal exercised its movie rights or they expired. I'd be more than interested in seeing something official that contradicted my understanding; I'm more than happy to admit that its mostly just an impression that I've forged from browsing the internet.

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Now, Universal owns the rights to Firefly and they also own Sci-Fi. As you may know Sci-Fi will be running the original episodes of the TV series soon, if they are not already. You guys don't really realize how much your feedback matters. Writing the companies doesn't always work, but if the series does well and folks make noise, it does make an impact. Sci-Fi could very easily call up Universal and ask for new episodes to the series.

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Yes, the problem with this article is the person quoted doesn't actually understand the rights issue. 20th C.Fox still hold the TV rights. Sci-fi (owned by NBC/Universal) have licensed cable-only rights for previously produced episodes only.

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Originally posted by Arbas:
Oh great at 48 I fit in so well.
This is what pisses me off so much, no matter how well received, how popular, how well liked within the company a show can get trashed because the viewers don't fit some marketing profile.

There's a special hell set aside for marketing people GRRRRRRRR

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Originally posted by PhoenixRose:
Again, I will take what Joss himself has said to be fact until he says otherwise.
I have to go order my own copy of "Done the Impossible" so I can watch that again... I just got to see the shiny preview at my local screening. They had it on loop before they started Serenity. So shiny!

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