Narnia does $67 million opening weekend by pizmobeach

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Narnia does $67 million opening weekend

POSTED BY: PIZMOBEACH
UPDATED: Tuesday, December 13, 2005 04:00
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Monday, December 12, 2005 3:57 AM

... fully loaded, safety off...

In case any one was interested, Narnia did fab, about $15 million (USD) over industry estimates:
http://boxofficemojo.com/news/?id=1960&p=l.htm
That's pretty cool just for the film industry in general. BTW, Narnia cost an estimated $180 million...

Scifi movie music + Firefly dialogue clips, 24 hours a day - http://www.scifiradio.net

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Monday, December 12, 2005 1:19 PM

DC4BS

Huh...

Everyones raving about a movie that earned 30% of it's cost on opening weekend. From the number of adds I saw it must have had an enormous advertising budget.

Firefly took in 25% of it's cost on opening weekend with a MUCH smaller advertising budget and it's being looked at as a failure?

Shiesh!

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FOX Execs...

dc4bs

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Monday, December 12, 2005 1:31 PM

CAUSAL

That's great! If you liked the movie at all, that is.

________________________________________________________________________
I wish I had a magical wish-granting plank.

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Monday, December 12, 2005 1:36 PM

FOLLOWMAL

Thank you, the goings-on about Narnia was startin' to bug me a little too.

As my daughter and I discussed this morning... there were hardly any ads for Serenity before it's release. The only ones I saw with any regularity were on SciFi, not on any of the main channels.

Narnia has been all over the place.... all day long, on every channel I've seen. Wish the advertising dept. at Universal had done that much for Serenity....

I'm a little blue today... so hope I don't come off too bitter to all you Narnia viewers and lovers. I'm sure it's an awesome movie and deserves it's success.... but so was Serenity, and it deserved more.

"Is it Christmas?" Mal

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Monday, December 12, 2005 2:40 PM

MOOSE

Quote:
Narnia has been all over the place.... all day long, on every channel I've seen.

Heck, I remember seeing full pages ads in newspapers LAST Christmas for it...

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Monday, December 12, 2005 3:20 PM

FOLLOWMAL

Thanks Moose, makes me feel a little better that I'm not the only one seeing this. I heard about it as well last year... in magazines and elsewhere, and the lead up to it's release has seen some phenomenal advertising. All the family- like channels are really pushing it and that's great, but I'm just sayin'....

wish the same love from the execs had been there for Serenity.

On a better note, I just saw my first ad for the Serenity DVD while watching Comedy Central's The Colbert Report. Great ad, my daughter and I decided and a good place for advertising. Maybe they will do a better job of pushing the DVD! I am so hoping the DVD sells like hotcakes!

I want more Firefly!!

"Is it Christmas?" Mal

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Monday, December 12, 2005 4:43 PM

FINN MAC CUMHAL

If Serenity were based on a 47 year old widely acclaimed classic story I'm sure it would have gotten a similiar advertizing and budget. Apples and Oranges people.

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Qui desiderat pacem praeparet bellum.

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Tuesday, December 13, 2005 3:33 AM

N0SKILLZ

I have to agree with Finn. Its the first movie based on the first book of a series thats a lil less popular then LOTR.

-------------------------------
Mal:"Jayne try not to steal to much of there sh*t!"
Death is like sex in high school... If you knew how many times you missed having it you'd be paralyzed- Georgia Lass (Dead Like Me)

*Andersen AFB, Guam*

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Tuesday, December 13, 2005 4:00 AM

PIZMOBEACH

... fully loaded, safety off...

Quote:
Originally posted by Finn mac Cumhal:
If Serenity were based on a 47 year old widely acclaimed classic story I'm sure it would have gotten a similiar advertizing and budget. Apples and Oranges people.

Yup.

"Can't make it go further." Can't make people like it. I doubt even if Uni had doubled the marketing that it would have changed the outcome more than a few percentage points. The blockbusters I have in my DVD collection are not my *favorite* movies.

Scifi movie music + Firefly dialogue clips, 24 hours a day - http://www.scifiradio.net

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