Sex Sells by dreamtrove

REAL WORLD EVENT DISCUSSIONS

Sex Sells

POSTED BY: DREAMTROVE
UPDATED: Monday, February 21, 2011 17:42
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VIEWED: 3149
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Thursday, February 17, 2011 3:31 PM

Sorry, nothing here. Just been gnawing on "why we buy" and I think it's a hijack of sexual triggers.

The reason is some primitive logic, but it seems to be true: People who are sexually aroused buy more. It's an observation.

It would have made more sense if it was a hijack of hunger, but people who are hungry only buy more food. They don't buy more shoes. People who are horny buy more of everything, even stuff that has no connection what so ever to their sex life.

I figured it had to be a hijack of something because we didn't evolve in a world where we bought stuff.

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Thursday, February 17, 2011 3:47 PM

THEHAPPYTRADER

Er... I don't think it works quite like that.

More like BOOBIES!!!!!

Now that I have your attention, check out these exciting products.

I'd posit that outside of just making you aware of a product, Sex only causes an item to sell if it actually provides some form of sex. Sex scenes could sell a movie or something, but I certainly wouldn't be convinced to by a new pair of shows, a shirt, or a car unless I thought they were decent, sans boobies commercial, or they came with a source of boobies.

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Thursday, February 17, 2011 3:49 PM

PIRATENEWS

John Lee, conspiracy therapist at Hollywood award-winner History Channel-mocked SNL-spoofed PirateNew.org wooHOO!!!!!!

I bought a rug once. Fugly green thing.

Sex didn't actually sell it. More like sellin after sex.

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Thursday, February 17, 2011 4:47 PM

DREAMTROVE

So what makes you buy?

I think if you're horny you're universally more likely to spend money on an iPhone, or shoes, or a car battery. It doesn't make logical sense, it just seems to be true. We had to hijack that mechanism from somewhere.

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Thursday, February 17, 2011 5:01 PM

THEHAPPYTRADER

pffft that's what porn and girlfriends are for lol

I don't own an iphone, but if I did it would be to have internet with me wherever I go. I buy shoes as needed or when a pair wears out. I have 1 pair fancy black, 1 pair nice enough but not tux worthy, 1 nice brown and waterproof (I call em my marching band director shoes) and 2 pairs tennis shoes, one nice one for 'play.' I have no desire for any more. And who the hell replaces their car battery on account of being horny? lol

I can only speak for myself, but I do think you are oversimplifying humankind and missing or overlooking some other components. I don't generally disagree with you on that 'what' but I don't always agree with the 'how.'

It's like when folks say Americans are all homophobic because guys don't kiss each other's cheeks and stand in each other's faces. Well, guys and girls don't kiss each other's cheeks and stand in each other's faces either, unless they are intimate. Perhaps America is not homophobic but has intimacy issues? Or maybe it's something else entirely?

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Thursday, February 17, 2011 5:10 PM

RIONAEIRE

Beir bua agus beannacht

I agree that when boobies are involved guys are more likely to pay attention to whatever the chick on the screen is selling. I also agree that this is oversimplified, I know what you're trying to say DT but I don't think sex has that much to do with what we buy, unless it relates to it a little more specifically.

As for why I buy stuff, I either buy it because its something I feel I need, or because its cool and I like it and think it will be nice or pretty. I'm not a big spender, probably my only real spending weakness is going out to eat, I love eating.

"A completely coherant River means writers don't deliver" KatTaya

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Thursday, February 17, 2011 5:17 PM

THEHAPPYTRADER

As a side note, animals like dogs or cats will catch my attention probably about as much as boobies. The Doritos pug attack was absolutely adorable and might have almost made me consider buying some. In the end, I decided I don't really need any chips. I try and cut out snacking as much as possible, but I do love food. I often break my snacking rule during games nights though.

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Friday, February 18, 2011 4:13 AM

DREAMTROVE

Thats not what Im saying. I think everyone is missing it, so I didn't state it clearly enough.

It wasn't too long ago we didn't have money. Money is a relatively new concept. Why does it work at all?

I posted a while back that all of my new threads would be about psychology and triggers in the human mind. That's what I mean. There's a trigger in the human mind which makes us buy stuff, and one which prevents us from buoying stuff. There are times when the "you have to pay" barrier has stopped me when it's a totally negligible some of money. Other times, vie spent way too much for things I didn't need.

Mood determines whether or not we buy. We have to be in a shopping mood. Its not that we are distracted by the hot salesgirl, except in John's case, (he got laid, and he wants to boast about it) but that horniness is the mood that we are in when we are in a shopping mood.

Horny people shouldn't buy stocks. But stocks or socks it all the same. Maybe the cute salesgirl makes you horny. Maybe she doesn't. If you were acting sensibly, you'd get her number, rather than buy stuff. But we do not naturally have a trigger that makes us buy, it has to be hijacked from somewhere else.

So that's my theory on where. Someone have an opposing theory, or thoughts on that theory?

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Friday, February 18, 2011 4:17 AM

DREAMTROVE

Quote:
Originally posted by THEHAPPYTRADER:
dogs or cats will catch my attention probably about as much as boobies. The Doritos pug attack was absolutely adorable

TMI

Actually, an interesting point on the attention grabber. But that wasn't my point. My point was mood. A cute dog doesn't alter your overall emotional state the way. Say, a lap dance might.

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Friday, February 18, 2011 7:24 AM

BYTEMITE

The less I know about a product the more likely I'm going to buy it, because I feel bad for the person at the cash register having to explain the workings. Or, if some part of the item has some uncertainty attached to it, I might also buy, like I used to be into trading cards when I was in High School, and you never know what you're going to get in a pack.

When I've researched a product extensively before shopping, I'm less likely to buy because I already know what I want. In this case, I don't want salespersons to make a pitch to me, I just want them to point me at the one with the exact specifications, including price, that I'm looking for. If they don't have it, or the price is higher than my research suggests is available, I go elsewhere, or even hold off until I can find it.

There's very few times I impulse buy, and that's usually when something about the product stands out on it's own merits. It creates the "OMG I gotta have that" reaction.

I'm sure in some cases it may be attraction to the salesperson, with me that isn't exactly a state I can get into. So while that might be part of it, I think another part of it may be the risk/benefit assessment pathway. Basically, I think buying, selling, and shopping may be a form of gambling, or at least similar enough to it they operate on the same psychological level.

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Friday, February 18, 2011 7:41 AM

DREAMTROVE

Quote:
Or, if some part of the item has some uncertainty attached to it, I might also buy, like I used to be into trading cards when I was in High School, and you never know what you're going to get in a pack.

Yes, this is a psychological trick that hijacks the hoarding instinct which leads you to stock up food for winter. One of the psychological studies that Frem and CTS were talking about nails this one. I don't remember which one, but I know it's going to be in one of those links.

Quote:
When I've researched a product extensively before shopping, I'm less likely to buy because I already know what I want. In this case, I don't want salespersons to make a pitch to me, I just want them to point me at the one with the exact specifications, including price, that I'm looking for. If they don't have it, or the price is higher than my research suggests is available, I go elsewhere, or even hold off until I can find it.

Also, a certain uncertainty set in. Do I really want this smartphone? or some other smartphone? Right now I'm thinking I'd like one with a decent camera, but I suspect a larger screen is more useful to me. I don't know. The iPad is the best phone device I've seen yet, and it has no camera and a lot of weakpoints.

Quote:
There's very few times I impulse buy

Everyone here seems to be thinking of major purchases, and all of this is interesting and valid. When I posted the theory at the top here, I was thinking of minor purchases:

If someone is buying trading cards, like MtG or something, they are more likely to waste more money if horny.

Quote:
I'm sure in some cases it may be attraction to the salesperson

It's bound to affect things, but that wasn't really where I was coming from. If you start out, at the beginning of the day, more horny, and that day, you find yourself buying the sort of thing you might routinely buy, I think you buy more than if you're not feeling horny.

Quote:
risk/benefit assessment pathway.

Like the caveman dilemma? The do I hunt the bull who could gore me, or do i just settle on banana?

Quote:
Basically, I think buying, selling, and shopping may be a form of gambling, or at least similar enough to it they operate on the same psychological level.

At times definitely, and gambling is a side effect of the hoarding instinct. We hoard because of the uncertainty of the availability of food. Magic cards aren't food, but our brain doesn't know that.

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Friday, February 18, 2011 7:51 AM

BYTEMITE

Makes sense to me.

Seems like all complex interactions might be an interplay of a number of adapted natural instincts.

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Friday, February 18, 2011 9:12 AM

THEHAPPYTRADER

Ah, I see. I thought this was about advertisement. When it comes to personal interactions, you may have a point (though I still don't think this approaching 100% or even 50% frankly).

Personal interactions certainly do have in influence on how I spend money. Ex, me and the g/f were eating at ruby tuesdays after I finished a concert and had a nice and very pregnant waitress, so we left her a very generous tip. Now, I have no way of knowing whether she was actually getting that tip or had to share it with her coworkers, etc or if she even needed the money, maybe she has a rich husband etc... but it just felt like the right thing to do.

Was I horny? Well, I'm a twenty something so horniess is never far away but I wasn't horny for her (pregnant waitress).

'Course, because I have had a girlfriend, I suppose my brain might be wired a little differently. That doesn't mean I don't find other girls attractive. A wise man (older brother in fraternity) once told me "touching is okay if your just dating, looking is okay always." Okay, maybe he wasn't that wise.

As I finish this response I'm getting the feeling I might still be missing the point. DT could you provide an example of the 'what' 'how' and everything else. Hypothetical is fine, I just want to make sure I'm understanding your point.

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Friday, February 18, 2011 10:41 AM

DREAMTROVE

Happy,

Yeah, you're still missing it.

Say you play Magic the Gathering. You go in to play, and you buy some cards. What determines whether you buy? I mean, it's not just the game, you could always borrow a deck. And I'm convinced that there isn't a logical answer. I mean, for Christ's sake, consider the premise at the beginning of this paragraph.

Now, say you have an iPhone, Android or similar device. Do you download apps? iTunes? What effects how many you download?

I've found that when I'm horny, I tend to buy everything that I want. When I'm not, I select out, and only buy a few, or sometimes, none at all. There a filter that the non horny mind would say, I think "are you really going to listen to this, will it live on your iPod Shuffle?" that is only active when I'm not horny, that gets deactivated, causing me to select all, buy now.

And it doesn't matter. It's not like when I'm horny I'm going download Katy Perry, and when I'm not I'll download Def Leppard, it's when I'm horny I'll download everything, and when I'm not, I won't. It doesn't mean that I'm horny for Def Leppard. Or Tuomas Holopainen. It's the mood that effects overall whether or not I buy what I want.

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Friday, February 18, 2011 10:42 AM

DREAMTROVE

Quote:
Originally posted by Bytemite:
Makes sense to me.

Seems like all complex interactions might be an interplay of a number of adapted natural instincts.

Or manipulation of same.

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Friday, February 18, 2011 11:32 AM

THEHAPPYTRADER

I've never been into Magic the Gathering, I've played it a few times because friends have wanted to and they handed me a deck to participate. I built a deck from friends unused cards once and won by dumb luck. It was a fairly poorly designed deck, but had one card that was immune to fire and allowed me to block anything and one of the players was supper powerful but like all fire, so he basically killed everyone else and I killed him.

I did play Mechwarrior Dark Age in highschool though, a minatures clicky type game, same idea with the random pieces. I rather liked that cause I wasn't a serious gamer looking to build the perfect mech lance or battle group or whatever, just enjoyed exploring the unit types and possibilities.

I find the hoarding instinct angle interesting though. I'm wouldn't say I'm obsessed with gathering things, but I am the type that hates to throw stuff away. Ya never know when it might be useful ya know? I'll freely give stuff away though, no issues with that, perhaps someone else will find use in whatever it is, but I just can't throw a perfectly useful item in the garbage. so I have multiple computer mice, keyboards, speakers, several headphones, etc...

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Friday, February 18, 2011 11:44 AM

DREAMTROVE

Happy, I'm the same way. I give stuff away but don't throw it away.

I'm sure you have met the type though, the guy with 30,000 mechwarriors, a whole room devoted to it in his house, who plays from the time he gets up, or out of work or school until it's time for pizza. Wouldn't do to get pizza on the mechwarrior.

Those clicky games started because gamers were starting to just reuse miniatures from one game to the next, which was cutting into sales. The wanted to do the same thing with miniatures that wizards had done with magic, but it wouldn't work because people already had miniatures, so they would just say "Proxy!" which they probably do anyway, but the clicky wheel was an innovative way to try to prevent that from happening.

The psychological manipulation of games is pretty intense though.

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Friday, February 18, 2011 11:48 AM

RIONAEIRE

Beir bua agus beannacht

Well Dream Trove, I've never noticed that I buy more when I'm ovulating, or when my body is feeling physical. Maybe when you are feeling that way you buy more, maybe it depends on the person? Maybe when people are feeling horney it makes them not think as clearly and that's why they might choose to buy more, when people are feeling good they tend to second guess themselves less, like for instance, when you're on a vacation you're feeling great and you're more likely to buy new stuff because hey, you're on vacation! so why not.

I think that when I buy I do it more like Byte does, risk vs. reward.

Here's another idea: Lets rewind back to the days of bartering. I have commodities, I have skills and I have items. If I see something I want I'll have to give up some of my commodities to get it, I think to myself, how much of what I have is this knife worth? The blacksmith says I should give him this many things in exchange, but I don't think it is worth that much, will I still complete the transaction, parting with a bunch of my current belongings in exchange for the knife? It depends on how much I want the knife, how much I need the knife, but it also depends on how much I want to keep my other things too. I'll weigh the risks and rewards of trading for the knife and make a decision accordingly. I propose that now adays money is merely our version of commodities and so we annalyze parting with money the same way we would annalyze parting with physical items, or time given sharing our skills.

"A completely coherant River means writers don't deliver" KatTaya

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Saturday, February 19, 2011 12:25 AM

DREAMTROVE

Riona,

I think your first two miss the mark but after that you hit it. When I noticed myself doing it, I started paying closer attention to other people. And to advertising, and I noticed that it was not only a pattern, but selling sex was a strong component of advertising, but it was creating the mood, as you said, and atmosphere of less selectivity.

Yes, barter would show the same thing, but man nature predates barter as well. In fact, these sorts of traits tend to work psychologically on rats, including the one Byte mentioned about the gambling mentality.

I usually have a reverse gambling mentality, which is probably a reaction to being burned by it, which is when a deal is now or never I automatically select never, and when a deal is less or more, I automatically take less. I have a friend who is a professional poker player who called me the most conservative card player he's ever met. I think I'm unusual in that regard. But even so. I occasionally make gambles. Very very few though, and there are many things I refuse to do, such as take out loans, sign contracts or embark on deals to which the outcome is uncertain, or by products whose content is uncertain. I don't have a credit card or a cell phone, because of this so I know those is not normal.

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Saturday, February 19, 2011 12:36 AM

1KIKI

Goodbye, kind world (George Monbiot) - In common with all those generations which have contemplated catastrophe, we appear to be incapable of understanding what confronts us.

I find most commercials insulting and it makes me less likely to buy.

The ones I like from an entertainment standpoint are the Mr Mayhem commercials (I'm a hot babe ....) - but I don't remember the product he's selling (insurance ...?) and I really don't remember the company, and am not going to buy it anyway.

So, I'm trying to figure out where you're coming from DT, b/c I can't imagine myself reacting to a commercial as you describe.

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Saturday, February 19, 2011 4:34 AM

DREAMTROVE

Advertising doesn't work, it's not supposed to work. Its a form of payola, it buys network programming the way lobbying buys politicians. I was adding the ways ads were made to possible signs that people already have determined this sex sells mechanism. My point was that mood determines your inclination to buy, which Riona had a good "why" for.

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Saturday, February 19, 2011 5:07 AM

KANEMAN

Quote:
Originally posted by 1kiki:
I find most commercials insulting and it makes me less likely to buy.

The ones I like from an entertainment standpoint are the Mr Mayhem commercials (I'm a hot babe ....) - but I don't remember the product he's selling (insurance ...?) and I really don't remember the company, and am not going to buy it anyway.

So, I'm trying to figure out where you're coming from DT, b/c I can't imagine myself reacting to a commercial as you describe.

Once again there is a huge rift between what you "think" and reality...Madison ave. wouldn't make em if they didn't work.....dummy.

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Saturday, February 19, 2011 6:20 AM

SIGNYM

I believe in solving problems, not sharing them.

C'mon, it's easy.

Men are hardwired to look at young attractive women, particularly women who look like they're ready for sex at the drop of a hat. That gets eyes on the billboard- webpage-magazine cover. Then, because everyone on the add looks like they're rich and having fun, a Pavolvian association is formed between the product and the emotional state in the ad.

Imagine the opposite: an ad for a car, beer, videogame, or what-have-you with a bunch of dumpy, poor, unhappy, scowling people. NOT an association you care to make with your product.

But I don't think it works as well on women. That's why the advert that women look at most- the grocery store circulars- don't have beefcake selling the beef. And that's why they prime advertising demographic is men between the age of 19 and 41: their buttons are pushed more reliably.

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Saturday, February 19, 2011 6:48 AM

PIZMOBEACH

... fully loaded, safety off...

Sex gets attention and may ultimately sell (don't think "horny" sells generally), but Ego and Pride are probably more often used. Making someone feel like they've moved up a social station is popular.
One ploy: a product that is meant for a $30K annual salary market is often presented as if it's for a $60K market, the message is, "if you buy this you have ARRIVED." See also:

"If you buy this you are a SMARTER PERSON."

"If you buy this you are a BETTER PERSON."

"If you buy this you have BETTER TASTE."

"If you buy this you are BETTER LOOKING."

etc

Scifi movie music + Firefly dialogue clips, 24 hours a day - http://www.scifiradio.com

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Saturday, February 19, 2011 7:21 AM

DREAMTROVE

Pizmo

Common messages of ads on "why we should choose a particular product."

My question was "How much of what we've already decided to buy do we buy?" Back to the magic cards, it's an issue of "Do I really need more right now?"

Sig,

Your first point is something I presupposed. Your last is wishful thinking: Women shop more than men. Is it really rational to have 50 pairs of shoes? I know women who do. I don't imagine you do, but it's a trigger pulled somewhere.

Kane,

Yes they would. See my earlier post on payola. Not my own theory, but advertising loses money all over the place. In fact, it's what it mainly does. It's what it was designed to do. I used to work for a corporate advertising dept, and it was my job to analyze the efficiency of advertising. I can readily confirm what 1Kiki said to be true.

1Kiki,

Oh speaking of which, spot on. Most ads are unsuccessful in their task, but their buyers don't care, they are still a venue for payola. Major corporations can have a big influence on media companies by bribing them to alter news coverage and show content. Also, politicians who own interests in companies. So, anything from "Don't say anything bad about our product" to "support this politician or piece of legislation"

Also, even those which are successful in their effect, as you said, rarely can be tied by the watcher to their product line.

The most effective ad I think was Skittles "taste the rainbow" which gave me a positive impression of the company, but then, I already had one, so I didn't alter my opinion or habits.

The combination of great energizer and horrid duracell ads probably unfairly altered my buying, that might be a sole example, but I think it was the duracell EPIC FAIL that did it. Of course I use rechargeable and have for years, so it's been a very long time since I've bought a battery. Maybe 5 years.

The Cisco "connecting the internet generation" ads were effective at establish the company name, but positive spin was lost when I tried the product. Right now I'm using a cheap D-Link router, the Belkin is much better made overall, but too smart, so it knocks out all the time if I switch computers, and it also knocks out the phone, just overall annoying. The D-link, no complains, other than the signal is inordinately weak, but that's probably healthier.

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Saturday, February 19, 2011 8:15 AM

1KIKI

Goodbye, kind world (George Monbiot) - In common with all those generations which have contemplated catastrophe, we appear to be incapable of understanding what confronts us.

Oh - here we go - thanks to your Energizer bunny mention I've thought of an ad that worked for me - Duracell.

When Lifeflight helicopters go out into the night ... when it just has to work ... dee dah DAAAAHHH ... Duracell.

On the basis of those various Duracell commercials I would buy Duracell over Energizer.

Which is I suppose some (granted a-sexual) button pushing (the drama of life and death at night) plus the implication that it works better because people who REALLY need it to work ... though a simple chart of high-draw battery lifetimes would be more factual. And maybe even more accurate. Well, time to check out Consumer Reports.

I do understand that TV programs are there to draw an audience to advertisers, and that programs, even NEWS, is altered so as to not interrupt the commercial narrative.

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Saturday, February 19, 2011 10:08 AM

DREAMTROVE

1kiki

Riona nailed what I was looking for here

Quote:
when people are feeling good they tend to second guess themselves less, like for instance, when you're on a vacation you're feeling great and you're more likely to buy new stuff because hey, you're on vacation! so why not.

But you make an interesting point about fear-vertising. Also, thrill-vertising.

The theory I posted was the result of the work that I did in advertising. I came up with lots of data which seemed to conclusively demonstrate that if you were a corporation and you launched an advertising campaign, you would lose money, it was practically dead certain. I considered that all ceos had been duped, but I wanted a better answer, so I gave my results to everyone I knew, and said "Here's the data, come up with an explanation that explains this." Well, I know a hippie chick tree hugger, the wife of an old friend, who came up with this theory. It was the only one which fit the data, so I accepted it. It makes perfect sense to me.

It also helps me understand another disturbing piece of information I've had for years. My dad is a reporter (that's not disturbing) and many years ago he did a story on advertising and found that the correlation of who advertised seems unrelated to what people bought, and was almost inverse proportional.

Those two things together started me gnawing on this: "Who has the most to lose?"

Well, if you make a product that kills people, you've got a lot to lose. Drug companies, car companies... if you're a media company, then media alliances are key: you're going to actually do business with these people. so, movies, cell phones.

Also, these tend to fit another possible model my dad's results would indicate: ads are for unnecessary things, which was his conclusion.

This would make sense to me except that in between now and my next purchase of a new car, if I had a TV, I would see a million car commercials. No one is going to have a chance of making an impact on me, esp. that will make a profit.

The idea that Ford doesn't want a story about Fords being Nazi death machines is probably a good one, and they might not mind if Fords were portrayed favorably in reviews, or news stories, even heroically, esp. in movies. I mean, if you're going to have a T-Rex jumping up and down on your car, it better be a Ford. Of course this isn't very likely to happen to you, but your subconscious doesn't know that.

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Monday, February 21, 2011 5:42 PM

RIONAEIRE

Beir bua agus beannacht

I'm glad you liked my vacation comparison.

I know what you mean about the duracel commercials, with the helocopters, that is pretty convincing, on an advertising level at last. The only Energizer commercial I remember is from when I was a girl of 11 and Twister was one of my favorite films, they had a couple of goofy guys driving around in a car who were bunny spotters, like tornado chasers, I loved that commercial. I haven't seen an energizer commercial in years, I wonder where they went.

"A completely coherant River means writers don't deliver" KatTaya

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