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Recent reviews of Elemental have praised it; however, it doesn’t seem like that is translating very well into numbers. Disney-Pixar’s Elemental opened at the box office this weekend and posted earnings of $11.8 million on Friday. The family film is expected to gross $28 million to $32 million for the three-day weekend. This makes Elemental the lowest or second-lowest debut ever for Pixar Animation Studios since Toy Story debuted at $29 million nearly three decades prior (the numbers not adjusted for inflation).

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Disney and Pixar are experiencing a series of disappointing box office performances with films like Lightyear and Strange World. Its latest release, Elemental, is following suit, setting the stage for another lackluster performance at the box office, according to The Wrap. Opening weekend projections barely reach $40 million, countering a $200 million production budget

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Since “Elemental” landed on tracking three weeks ago, opening projections haven’t exceeded $40 million, and with preview screenings beginning Thursday afternoon, tracking still remains low at $35 million-$40 million. Not only is that beneath the $50.5 million opening of “Lightyear,” which carried the same reported production budget as “Elemental” at around $200 million, it could also fall below the $39 million openings of “The Good Dinosaur” and “Onward” to become Pixar’s lowest opening weekend after adjusting for inflation.

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Pixar's Elemental is off to a rocky start at the box office. Elemental is a love story that follows two opposite elements, fire and water, trying to co-exist in Element City. As Ember Lumen (Leah Lewis) and Wade Ripple (Mamoudou Athie) fall in love and learn to connect with each other, they grapple with societal disapproval, the serious differences between their elemental states, and family expectations. Unfortunately, Elemental has not proven to be successful as many of Pixar's other ventures.

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Originally posted by 6IXSTRINGJACK:
Bruce had the top 5 making the following this weekend:

The Flash: $71,000,000
Elemental $51,100,000
The 2nd Miles Morales Movie: $36,400,000
Transformers whatever: $26,400,000
The Little Mermaid: $14,700,000

That's predicting that Elemental will make 72% of what The Flash made, and 140% more than what Miles Morales 2 makes.

So far with Friday night projections, Elemental only made 48% of what The Flash made, and 145% more than Miles Morales 2.

There's no way this thing is making $51 Million this weekend when it's got $40 Million still to make after Friday night. Because it is a kid's movie and doesn't have the hype behind it that movies like more mature movies or movies with existing fanbases would have on a Friday first night release, I think it will behave differently than Miles Morales, Transformers, and Super Mario Bros did and will have a significantly higher Saturday, more closely resembling the box office that the more well known properties have from their 2nd weekend onward, but I don't see it making more than $20 Million maximum today (if it's very lucky) and Sunday is almost always less money than Saturday is by anywhere from 15 to 30% as a general rule of thumb.

That's the best-case scenario for Disney/Pixar right now, with an absolute max first weekend take of $45 Million. If it instead behaves like Lightyear and Strange World did on their opening weekend and actually makes less money on Saturday than it did on Friday, they're really in trouble and those $34 Million predictions from a week or two ago are going to be right.

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